Master of Management
The Master of Management program at Western Sydney University is desig...
Bachelor of Communication
Sydney City
INTAKE: Mar & Jul
Program Overview
The Bachelor of Communication program at Western Sydney University is designed to provide students with a comprehensive understanding of communication theories, principles, and practices. This program equips students with the knowledge, skills, and practical experience necessary to pursue careers in various fields of communication, including journalism, public relations, advertising, digital media, and corporate communication. Students explore key areas such as media studies, communication research, writing, visual communication, and multimedia production, preparing them for diverse roles in the rapidly evolving communication industry.
Curriculum: The curriculum of the Bachelor of Communication program covers a wide range of topics relevant to the field of communication. Core courses introduce students to fundamental concepts such as communication theory, media ethics, and mass communication. Elective courses allow students to specialize in areas such as journalism, public relations, digital media production, or advertising. The program includes hands-on learning experiences, practical exercises, and real-world projects to develop students' communication skills, critical thinking abilities, and creative talents in various forms of media and communication.
Research Focus: While the program emphasizes practical skills and applied knowledge, students also have opportunities to engage in research activities. Through research projects, students can explore current trends in communication, investigate media effects, and analyze communication strategies and campaigns. Research-focused courses may cover topics such as media analysis, audience research, social media trends, and communication ethics, preparing students for careers that require analytical thinking and research expertise in communication.
Industry Engagement: Western Sydney University fosters strong connections with industry partners to provide students with opportunities for industry engagement. Through guest lectures, industry placements, internships, and industry projects, students can gain real-world experience and insights into the communication industry. Industry partnerships also help students stay informed about current trends, technologies, and practices in communication, enhancing their employability and readiness for the workforce.
Global Perspective: The Bachelor of Communication program promotes a global perspective on communication issues and practices. Students learn about international communication systems, global media trends, and cross-cultural communication strategies. They have opportunities to study media globalization, intercultural communication, and media representations of diverse cultures and societies. This global perspective prepares students to work in multinational media organizations, international advertising agencies, or global public relations firms, where they may encounter diverse audiences, markets, and communication contexts.
Location
Sydney City
Score
IELTS 6.5
Tuition Fee
AUD 30960
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 82 with a minimum of 13 in each section.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Western Sydney University offers a range of scholarships and grants to support students in their studies. These scholarships are awarded based on academic achievement, financial need, and other criteria.
Vice-Chancellor's Academic Excellence Undergraduate Scholarships: These scholarships are awarded to high-achieving students who are commencing an undergraduate degree at Western Sydney University. The scholarship is valued at $10,000 per year for up to three years.
The Western Sydney International Scholarships (WSIS): This scholarship is for international students who are commencing an undergraduate or postgraduate degree at the university. The scholarship covers tuition fees and a contribution towards living expenses.
The Women in STEM Scholarship: This scholarship is available to female students studying a degree in science, technology, engineering, or mathematics (STEM) at Western Sydney University. The scholarship is valued at $5,000 per year for up to three years.
The Indigenous Scholarships: These scholarships are awarded to Indigenous students who are commencing an undergraduate or postgraduate degree at Western Sydney University. The scholarship is valued at $5,000 per year for up to three years.
The Refugee Scholarship: This scholarship is for students who are refugees or seeking asylum and are commencing an undergraduate or postgraduate degree at the university. The scholarship covers tuition fees and a contribution towards living expenses.
The Equity Scholarships: These scholarships are for students who are experiencing financial hardship and are commencing an undergraduate or postgraduate degree at Western Sydney University. The scholarship is valued at $5,000 per year for up to three years.
Graduating with a Bachelor of Communication from Western Sydney University opens up diverse career opportunities in the dynamic field of communication.
Journalist: Graduates can work as journalists, reporting news, investigating stories, and writing articles for newspapers, magazines, online publications, or broadcast media outlets. They may specialize in areas such as politics, business, sports, entertainment, or investigative journalism.
Public Relations Specialist: Graduates may pursue careers in public relations, managing communication between organizations and their stakeholders, including clients, customers, employees, and the public. They may develop PR strategies, write press releases, coordinate media events, and manage social media accounts to enhance organizational reputation and promote positive public relations.
Advertising Copywriter: Graduates can work as advertising copywriters, creating persuasive and engaging content for advertising campaigns, including print ads, radio scripts, TV commercials, and online ads. They may work for advertising agencies, marketing firms, or in-house marketing departments, collaborating with art directors, designers, and marketers to develop creative concepts and messages.
Digital Media Producer: Graduates may pursue careers as digital media producers, creating multimedia content for websites, social media platforms, mobile apps, or online publications. They may produce videos, podcasts, infographics, or interactive content to engage audiences and convey messages effectively in the digital realm.
Social Media Manager: Graduates with expertise in social media can work as social media managers, overseeing social media accounts, developing content strategies, and engaging with followers to build brand awareness and cultivate online communities. They may work for companies, organizations, or digital marketing agencies, managing social media campaigns and analyzing social media metrics to optimize performance.
Content Creator: Graduates can work as content creators, producing written, visual, or multimedia content for websites, blogs, vlogs, podcasts, or online publications. They may specialize in areas such as storytelling, photography, videography, graphic design, or content marketing, creating compelling content to attract and engage audiences.
Corporate Communications Specialist: Graduates may pursue careers in corporate communications, managing internal and external communication for organizations, including employee communications, investor relations, crisis communication, and corporate branding. They may work for corporations, government agencies, or non-profit organizations, ensuring consistent messaging and promoting organizational objectives.
Media Researcher: Graduates can work as media researchers, conducting research on media audiences, content trends, and media effects to inform media planning, content development, and marketing strategies. They may work for media companies, advertising agencies, market research firms, or academic institutions, analyzing data and trends to understand audience behavior and preferences.
Event Coordinator: Graduates with strong communication skills can work as event coordinators, organizing and coordinating events such as conferences, seminars, festivals, or corporate events. They may plan event logistics, manage budgets, coordinate vendors and sponsors, and ensure smooth execution of events to meet client objectives and attendee expectations.
Freelance Writer/Content Creator: Graduates may choose to work as freelance writers, bloggers, or content creators, producing content on a freelance basis for various clients and publications. They may write articles, blog posts, marketing materials, or web content on a wide range of topics, earning income from freelance assignments and building a portfolio of published work.
