Bachelor of Media

North Terrace campus

 

INTAKE: Jul & Feb

Program Overview

The Bachelor of Media program at the University of Adelaide provides students with a comprehensive understanding of the media industry and its role in contemporary society. This program offers a diverse range of courses that cover various aspects of media studies, including journalism, digital media, communication theory, media production, and media ethics. With a focus on both theoretical knowledge and practical skills, the Bachelor of Media program equips students with the critical thinking, creativity, and technical proficiency needed to succeed in careers across the media landscape.

Curriculum: The curriculum of the Bachelor of Media program is designed to provide students with a well-rounded education in media studies. Core courses cover foundational topics such as media history, media law, media ethics, and communication theory, providing students with a solid understanding of the principles and practices that govern the media industry. Students also have the opportunity to choose elective courses in specialized areas such as journalism, digital media production, media policy, and media management, allowing them to tailor their studies to their interests and career goals.

Research Focus: Research is a central component of the Bachelor of Media program at the University of Adelaide. Students have the opportunity to engage in research projects that explore contemporary issues in media studies, such as media representation, media effects, audience research, and media technologies. Through independent research projects, collaborative group projects, and research seminars, students develop critical thinking skills and analytical abilities that are essential for understanding the role of media in society and contributing to the advancement of media scholarship.

Industry Engagement: The Bachelor of Media program emphasizes industry engagement to ensure that students are prepared for careers in the media industry. Through internships, work placements, and industry projects, students gain hands-on experience working in media organizations such as newspapers, magazines, radio stations, television networks, digital media companies, and public relations firms. The program also invites guest speakers from the media industry to share their insights and experiences, providing students with valuable networking opportunities and industry connections.

Global Perspective: In an increasingly interconnected world, the Bachelor of Media program at the University of Adelaide offers students a global perspective on media and communication. With a focus on global media trends, cross-cultural communication, and international media markets, students gain exposure to different media systems, cultural contexts, and media practices around the world. This global perspective enhances students' understanding of the role of media in shaping identities, cultures, and societies on a global scale.

Pollster Education

Location

North Terrace campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

AUD 37500

Undergraduate Entry Requirements

Application Fee: AUD $150

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
  • TOEFL: Overall score of 100 with a minimum of 23 in each section.
  • PTE (Pearson Test of English): Overall score of 65 with a minimum of 65 in each section.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

The University of Adelaide takes great pride in its promoting diversity and attracting the best and brightest minds from around the globe. To facilitate this, the university offers a wide array of scholarships designed to assist international students in their academic endeavors. 

Adelaide Scholarships International (ASI): The Adelaide Scholarships International program is a prestigious scheme that provides full tuition fees, an annual living allowance, and health insurance to high-achieving international postgraduate students. These scholarships are merit-based and are highly competitive, supporting the most outstanding scholars.

Vice-Chancellor's International Excellence Scholarships: This scholarship program is designed to recognize exceptional academic achievements and leadership potential. It provides a tuition fee waiver of up to 30% for undergraduate and postgraduate coursework students. Recipients of these scholarships become ambassadors for the university's commitment to academic excellence.

Adelaide Global Excellence Scholarships: The Adelaide Global Excellence Scholarships target high-performing undergraduate and postgraduate coursework students. They offer a 15% reduction in tuition fees for the duration of the program, making quality education more accessible to international students pursuing excellence.

Higher Degree by Research Scholarships: International students seeking to embark on a research journey at the University of Adelaide can apply for Higher Degree by Research (HDR) Scholarships. These scholarships provide financial support, including tuition fee waivers and living allowances, allowing research students to focus on their academic pursuits.

Sponsored Scholarships and External Funding: The university actively collaborates with governments, organizations, and industry partners to provide sponsored scholarships and external funding opportunities for international students. These partnerships offer additional avenues for students to secure financial support for their studies.

Graduates of the Bachelor of Media program at the University of Adelaide possess a diverse skill set that prepares them for a wide range of career opportunities in the media industry and beyond. With their knowledge of media theory, practical skills in media production, and critical understanding of contemporary media issues.

Journalist/Reporter: Graduates can work as journalists or reporters for newspapers, magazines, online publications, television networks, or radio stations. They research and investigate news stories, conduct interviews, and write articles or produce segments for various media platforms.

Digital Content Producer: With their skills in digital media production and storytelling, graduates may work as digital content producers for media organizations, marketing agencies, or content creation studios. They create engaging multimedia content for websites, social media platforms, and online streaming services.

Social Media Manager/Strategist: Graduates can work as social media managers or strategists for companies, brands, or organizations. They develop social media strategies, create content calendars, manage social media accounts, and analyze metrics to optimize engagement and reach.

Public Relations Specialist: Graduates may work in public relations or communications roles for corporations, non-profit organizations, or government agencies. They develop and implement communication strategies, manage media relations, and create press releases and other promotional materials.

Content Writer/Copywriter: With their writing skills and understanding of media audiences, graduates can work as content writers or copywriters for advertising agencies, digital marketing firms, or content marketing platforms. They create compelling copy for websites, advertisements, email campaigns, and other marketing materials.

Media Researcher/Analyst: Graduates may work as media researchers or analysts for market research firms, media monitoring companies, or media agencies. They collect and analyze data on media consumption, audience demographics, and advertising trends to inform marketing strategies and media planning.

Media Producer/Director: Graduates with skills in media production and storytelling may work as media producers or directors for television programs, documentary films, web series, or corporate videos. They oversee all aspects of production, from concept development and scriptwriting to filming and editing.

Digital Marketing Specialist: Graduates can work in digital marketing roles for companies or agencies, specializing in areas such as content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, or email marketing. They develop digital marketing campaigns, analyze performance metrics, and optimize strategies to drive traffic and conversions.

Media Educator/Trainer: Some graduates may pursue careers as media educators or trainers, teaching media studies, journalism, or digital media production at schools, colleges, or universities. They share their expertise with students and inspire the next generation of media professionals.


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