Bachelor International Business
The Lyon Institute for Geostrategy and Multicultural Relations, located in Lyon, France...
MBA Communication and Digital Marketing
Lyon
INTAKE: Feb, Jun & Sep
Program Overview
The Lyon Institute for Geostrategy and Multicultural Relations, located in the vibrant city of Lyon, France, is a renowned academic institution dedicated to exploring the complexities of global interactions and multicultural dynamics. The institute offers a range of programs designed to equip students with the necessary skills and knowledge to navigate and influence international relations effectively. Emphasizing a blend of theoretical insights and practical applications, the institute fosters a deep understanding of geopolitical strategies and cultural diversity, preparing graduates for influential roles in various sectors.
Curriculum: The curriculum at the Lyon Institute for Geostrategy and Multicultural Relations is meticulously designed to provide a comprehensive education in geostrategy and multicultural studies. Core courses cover key areas such as international relations, global political economy, conflict resolution, cultural diplomacy, and strategic communications. Students engage in interactive learning experiences, including simulations, case studies, and fieldwork, to apply theoretical knowledge to real-world scenarios. Electives allow for specialization in areas such as regional studies, global security, and international law, ensuring a well-rounded and customizable academic experience.
Research Focus: The institute places a strong emphasis on research, encouraging students and faculty to engage in scholarly investigations that address pressing global issues. Research at the Lyon Institute for Geostrategy and Multicultural Relations spans diverse topics, including geopolitical strategies, cross-cultural communication, international policy analysis, and the impacts of globalization. The institute's research centers and think tanks provide platforms for collaborative projects and publish influential findings that contribute to academic discourse and inform policy-making at the highest levels.
Industry Engagement: Maintaining robust industry engagement is a cornerstone of the institute's approach. The Lyon Institute for Geostrategy and Multicultural Relations collaborates with a wide network of partners, including governmental bodies, international organizations, non-profits, and private sector companies. These partnerships facilitate internships, workshops, guest lectures, and joint research projects, offering students invaluable exposure to real-world challenges and opportunities to apply their learning in professional contexts. This industry interaction ensures that graduates are not only academically proficient but also practically equipped to meet the demands of the global job market.
Global Perspective: A global perspective is integral to the institute’s philosophy. The Lyon Institute for Geostrategy and Multicultural Relations attracts a diverse student body and faculty from around the world, fostering an inclusive and multicultural learning environment. Study abroad programs, international internships, and collaborative research projects with global institutions further enhance students’ global outlook. By experiencing different cultures and geopolitical contexts firsthand, students develop a nuanced understanding of global issues and the intercultural competence necessary for effective international engagement.
Location
Lyon
Score
IELTS 6.5
Tuition Fee
€ 9500
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Lyon Institute for Geostrategy and Multicultural Relations (LIGMR) recognizes the importance of supporting international students in their pursuit of higher education. To ensure access and promote academic excellence, LIGMR offers a range of scholarships specifically designed for international students.
Merit-Based Scholarships: LIGMR awards merit-based scholarships to international students who demonstrate exceptional academic achievement, leadership potential, and a commitment to making a positive impact in their respective fields. These scholarships may cover full or partial tuition fees and are awarded on a competitive basis.
Need-Based Scholarships: In addition to merit-based scholarships, LIGMR provides need-based financial assistance to international students who demonstrate financial need and are unable to afford the full cost of tuition and living expenses. These scholarships aim to ensure that all qualified students have the opportunity to pursue their academic goals regardless of their financial circumstances.
Diversity Scholarships: LIGMR values diversity and seeks to create an inclusive learning environment that celebrates cultural and intellectual differences. To promote diversity and intercultural exchange, the institute offers scholarships to international students from underrepresented regions or marginalized backgrounds, enabling them to access higher education opportunities at LIGMR.
Research Scholarships: For international students interested in pursuing research at LIGMR, the institute offers research scholarships to support their academic endeavors. These scholarships may fund research projects, conference attendance, publication fees, or other research-related expenses, providing international students with the resources they need to contribute to the advancement of knowledge in their respective fields.
The MBA in Communication and Digital Marketing at the Lyon Institute for Geostrategy and Multicultural Relations is a cutting-edge program designed for professionals aiming to lead in the digital marketing arena. This program integrates the principles of geostrategy and multicultural relations with advanced marketing techniques, preparing students to excel in an interconnected world.
Digital Marketing Strategies: Students learn about the latest trends and techniques in digital marketing, including social media marketing, content marketing, SEO, SEM, and email marketing. The curriculum covers the strategic planning and execution of digital campaigns to engage global audiences.
Global Communication: The program emphasizes the importance of effective communication in a multicultural environment. Students explore theories and practices related to intercultural communication, public relations, corporate communication, and crisis communication.
Data Analytics: Understanding data is crucial in the digital age. The MBA program includes courses on data analytics and market research, equipping students with the skills to analyze consumer behavior, measure campaign performance, and make data-driven decisions.
Brand Management: Students gain insights into brand strategy and management, learning how to create, maintain, and grow brands in a competitive global market. The curriculum covers brand positioning, brand equity, and the role of digital media in brand building.
Leadership and Management: The MBA program also focuses on developing leadership and management skills. Courses on project management, strategic leadership, and organizational behavior prepare students to lead teams and manage projects effectively in the communication and digital marketing sectors.
