Masters of Arts in Interdisciplinary Design
The Masters of Arts in Interdisciplinary Design offered by TUS Midwest...
Bachelor of Business (Honours) in Digital Marketing
Athlone
INTAKE: September
Program Overview
The Bachelor of Business (Honours) in Digital Marketing at Technological University of the Shannon Midlands Midwest (TUS) is a cutting-edge program designed to equip students with the skills and knowledge needed to excel in the rapidly evolving field of digital marketing. TUS is renowned for its commitment to academic excellence and practical learning, and this program is no exception. It provides students with a comprehensive understanding of digital marketing strategies, tools, and techniques, preparing them for successful careers in the digital marketing industry.
Curriculum: The curriculum for the Bachelor of Business (Honours) in Digital Marketing program is carefully crafted to cover a wide range of topics relevant to digital marketing professionals. Core courses include digital marketing fundamentals, search engine optimization (SEO), social media marketing, content marketing, email marketing, and digital analytics. Students also have the opportunity to delve into specialized areas such as mobile marketing, influencer marketing, and e-commerce strategies. The program emphasizes hands-on learning through practical projects, case studies, and internships, allowing students to gain real-world experience in digital marketing campaigns and strategies.
Research Focus: Research is an integral part of the Bachelor of Business (Honours) in Digital Marketing program at TUS. Students have the opportunity to engage in research projects that explore emerging trends, best practices, and innovations in digital marketing. Research topics may include consumer behavior in the digital age, digital marketing ROI measurement, user experience (UX) design, and emerging technologies in digital marketing. Through research, students develop critical thinking skills, analytical abilities, and a deeper understanding of the dynamics of the digital marketing landscape.
Industry Engagement: TUS maintains strong connections with the digital marketing industry to ensure that the Bachelor of Business (Honours) in Digital Marketing program remains relevant and responsive to industry needs. Industry engagement initiatives include guest lectures from digital marketing experts, industry-sponsored projects, internships at digital marketing agencies, and networking opportunities with professionals in the field. These connections provide students with valuable insights into industry trends, tools, and techniques, enhancing their employability and career prospects in digital marketing roles.
Global Perspective: Digital marketing is inherently global, with businesses operating in diverse international markets and targeting audiences across borders. The Bachelor of Business (Honours) in Digital Marketing program at TUS emphasizes the importance of a global perspective in digital marketing education. Coursework covers topics such as international digital marketing strategies, cross-cultural communication, and global consumer behavior, preparing students to navigate the complexities of the global digital marketplace. Study abroad programs, international internships, and collaborations with global brands further enhance students' understanding of digital marketing on a global scale.
Location
Athlone
Score
IELTS 6
Tuition Fee
€ 12500
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 with a minimum of 17 in each section.
- PTE: Overall score of 52 with a minimum of 50 in each section.
- DET: Overall score of 105.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
TUS: Midlands Midwest, situated in Ireland, provides various scholarships and financial aid opportunities to support the academic aspirations of international students seeking to pursue their education at the institution.
Merit-Based Scholarships: The university offers merit-based scholarships for outstanding academic achievers. These scholarships often consider students' academic records, achievements, and potential contributions to the academic community.
Country-Specific Scholarships: TUS may offer scholarships specifically tailored to students from certain countries or regions, encouraging diversity and inclusivity within the student body.
Financial Need-Based Scholarships: In addition to merit-based scholarships, the institution may provide financial need-based scholarships to students facing economic hardships, ensuring access to quality education irrespective of financial constraints.
Sports and Art Scholarships: TUS recognizes talents beyond academics and may offer scholarships to students excelling in sports, arts, or other extracurricular activities. These scholarships aim to support and nurture students' diverse talents.
Technological University of the Shannon Midlands Midwest (TUS) is dedicated to providing students with top-tier education and practical skills necessary for thriving careers. Among its prestigious programs is the Bachelor of Business (Honours) in Digital Marketing, tailored to equip graduates with expertise in the dynamic field of digital marketing.
Digital Marketing Manager: Digital marketing managers oversee all aspects of a company's digital marketing strategy, including website optimization, content creation, social media marketing, email campaigns, and digital advertising. They analyze market trends, monitor campaign performance, and develop strategies to maximize online visibility and engagement.
Social Media Strategist: Social media strategists are responsible for developing and implementing social media campaigns to build brand awareness, drive traffic, and engage audiences. They analyze social media metrics, identify trends, and create compelling content tailored to different platforms to effectively reach target audiences.
Search Engine Optimization (SEO) Specialist: SEO specialists optimize website content and structure to improve search engine rankings and increase organic traffic. They conduct keyword research, optimize meta tags, and implement on-page and off-page SEO strategies to enhance visibility and drive conversions.
Content Marketing Manager: Content marketing managers develop and execute content strategies to attract and retain customers through valuable and relevant content. They oversee content creation, distribution, and promotion across various channels, such as blogs, videos, infographics, and podcasts, to drive brand awareness and engagement.
Email Marketing Specialist: Email marketing specialists design and execute email campaigns to nurture leads, promote products or services, and drive conversions. They segment email lists, create compelling content, and analyze campaign performance to optimize open rates, click-through rates, and conversions.
Digital Advertising Manager: Digital advertising managers plan and execute online advertising campaigns across various channels, including display ads, pay-per-click (PPC) ads, and social media ads. They monitor campaign performance, adjust targeting parameters, and allocate budgets to maximize return on investment (ROI).
E-commerce Manager: E-commerce managers oversee online sales channels and optimize the online shopping experience to drive revenue growth. They manage product listings, pricing strategies, and promotional campaigns, and analyze e-commerce metrics to identify opportunities for optimization and growth.
Web Analytics Specialist: Web analytics specialists analyze website traffic and user behavior data to optimize website performance and user experience. They use tools such as Google Analytics to track key metrics, generate reports, and provide insights to improve website usability, conversion rates, and customer engagement.
Digital Marketing Consultant: Digital marketing consultants provide expert advice and guidance to businesses on digital marketing strategies, tactics, and tools. They assess client needs, develop customized strategies, and provide ongoing support and optimization to help clients achieve their digital marketing goals.
Marketing Automation Specialist: Marketing automation specialists leverage marketing automation platforms to streamline and automate marketing processes, such as lead nurturing, email marketing, and campaign management. They configure workflows, create automated campaigns, and analyze performance metrics to drive efficiency and effectiveness.
