Masters of Arts in Interdisciplinary Design
The Masters of Arts in Interdisciplinary Design offered by TUS Midwest...
Bachelor of Business (Honours) in Business Studies in Digital Marketing
Limerick
INTAKE: September
Program Overview
The Bachelor of Business (Honours) in Business Studies in Digital Marketing program at the Technological University of the Shannon Midlands Midwest is designed to provide students with a deep understanding of digital marketing strategies and techniques in today's rapidly evolving digital landscape. This program combines core business principles with specialized coursework in digital marketing, equipping students with the knowledge and skills needed to excel in roles such as digital marketing manager, social media strategist, search engine optimization (SEO) specialist, content marketer, and digital analytics expert. Through a blend of theoretical learning, practical projects, and industry placements, students learn to leverage digital channels effectively to reach target audiences, drive engagement, and achieve business objectives in the digital age.
Digital Marketing Fundamentals: The program covers the foundational concepts of digital marketing, including the digital marketing landscape, consumer behavior in the digital era, and key digital marketing channels and platforms. Students gain insights into the role of digital marketing in the broader marketing mix and learn how to develop integrated digital marketing strategies that align with organizational goals and target audience preferences.
Search Engine Optimization (SEO): SEO is a critical component of digital marketing, and the program provides in-depth training in SEO strategies and best practices. Students learn how search engines work, how to optimize websites for search visibility, and how to conduct keyword research, on-page optimization, and link-building activities. They also explore SEO tools and analytics platforms to track performance and improve search engine rankings for websites and content.
Social Media Marketing: Social media has become a powerful tool for digital marketers, and the program equips students with the skills needed to leverage social media platforms effectively for marketing purposes. Students learn how to develop social media marketing plans, create engaging content, build and manage social media communities, and measure the effectiveness of social media campaigns. They study popular social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube, and learn how to tailor content and strategies for each platform.
Content Marketing and Strategy: Content marketing is another key focus area of the program, and students learn how to create compelling and relevant content that resonates with target audiences and drives engagement. They study content marketing strategies, storytelling techniques, and content creation tools, and learn how to develop content calendars, conduct content audits, and repurpose content across different digital channels. Students also explore the role of content in building brand awareness, generating leads, and nurturing customer relationships.
Digital Analytics and Measurement: Measurement and analytics are essential components of digital marketing, and the program provides students with the knowledge and skills needed to analyze digital marketing performance and make data-driven decisions. Students learn how to set marketing objectives, define key performance indicators (KPIs), and use digital analytics tools such as Google Analytics, Google Tag Manager, and social media analytics platforms to track and measure the effectiveness of digital marketing campaigns. They also learn how to interpret data, generate insights, and optimize marketing strategies based on performance metrics.
E-commerce and Digital Sales: With the rise of e-commerce, understanding digital sales and online retailing is crucial for digital marketers. The program covers e-commerce principles, online sales strategies, and digital retailing trends, equipping students with the knowledge and skills needed to drive online sales and revenue growth. Students learn about e-commerce platforms, payment gateways, customer relationship management (CRM) systems, and conversion optimization techniques, enabling them to create seamless and profitable online shopping experiences for customers.
Location
Limerick
Score
IELTS: 6
Tuition Fee
€ 12500
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60-70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 with a minimum of 17 in each section.
- PTE: Overall score of 52 with a minimum of 50 in each section.
- DET: Overall score of 105.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
TUS: Midlands Midwest, situated in Ireland, provides various scholarships and financial aid opportunities to support the academic aspirations of international students seeking to pursue their education at the institution.
Merit-Based Scholarships: The university offers merit-based scholarships for outstanding academic achievers. These scholarships often consider students' academic records, achievements, and potential contributions to the academic community.
Country-Specific Scholarships: TUS may offer scholarships specifically tailored to students from certain countries or regions, encouraging diversity and inclusivity within the student body.
Financial Need-Based Scholarships: In addition to merit-based scholarships, the institution may provide financial need-based scholarships to students facing economic hardships, ensuring access to quality education irrespective of financial constraints.
Sports and Art Scholarships: TUS recognizes talents beyond academics and may offer scholarships to students excelling in sports, arts, or other extracurricular activities. These scholarships aim to support and nurture students' diverse talents.
The Bachelor of Business (Honours) in Business Studies in Digital Marketing program at the Technological University of the Shannon Midlands Midwest prepares graduates for diverse and in-demand careers in the rapidly evolving field of digital marketing. With their specialized knowledge and skills in areas such as digital strategy, social media marketing, SEO, content marketing, digital advertising, email marketing, and data analysis, graduates emerge as versatile professionals ready to drive digital transformation and business growth in the digital age.
Digital Marketing Manager: Graduates of the Bachelor of Business (Honours) in Business Studies in Digital Marketing program are well-prepared for roles as digital marketing managers. They oversee digital marketing campaigns, strategies, and initiatives for organizations across various industries. Digital marketing managers develop and implement comprehensive digital marketing plans, manage digital marketing budgets, analyze campaign performance, and identify opportunities for optimization. They play a crucial role in driving brand awareness, customer engagement, and revenue growth through digital channels.
Social Media Strategist: With their expertise in social media marketing, graduates can pursue careers as social media strategists. They develop social media strategies, content calendars, and campaigns to enhance brand visibility, engagement, and loyalty on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube. Social media strategists monitor social media trends, analyze audience behavior, and leverage social listening tools to identify opportunities for engagement and brand advocacy. They also manage social media advertising campaigns and influencer partnerships to reach target audiences effectively.
Search Engine Optimization (SEO) Specialist: Graduates can specialize in search engine optimization (SEO) and pursue careers as SEO specialists. They optimize websites, content, and online properties to improve search engine rankings, organic traffic, and visibility on search engine results pages (SERPs). SEO specialists conduct keyword research, optimize website structure and content, and implement technical SEO best practices to enhance website performance and user experience. They monitor search engine algorithms, analyze SEO metrics, and make data-driven decisions to improve website visibility and drive organic growth.
Content Marketer/Strategist: Content marketing is a vital component of digital marketing, and graduates can work as content marketers or strategists. They develop content marketing strategies, create compelling and relevant content, and distribute content across various digital channels to attract, engage, and convert target audiences. Content marketers produce blog posts, articles, videos, infographics, and other content formats that align with brand messaging and customer interests. They also optimize content for SEO, monitor content performance, and refine content strategies based on audience feedback and analytics insights.
Digital Advertising Specialist: Graduates can pursue careers as digital advertising specialists, responsible for planning, executing, and optimizing digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and display advertising networks. Digital advertising specialists create ad campaigns, define targeting criteria, set bidding strategies, and monitor campaign performance to maximize return on investment (ROI) and achieve advertising objectives. They leverage data-driven insights and A/B testing to optimize ad creatives, messaging, and targeting parameters for optimal campaign performance.
Email Marketing Manager: Email marketing remains a powerful tool in the digital marketer's toolkit, and graduates can specialize in email marketing and automation. They develop email marketing strategies, create engaging email campaigns, and segment email lists to deliver targeted and personalized messages to subscribers. Email marketing managers use email marketing platforms and automation tools to schedule, send, and track email campaigns, analyze email performance metrics, and optimize email workflows to drive engagement, conversions, and customer retention.
Digital Marketing Analyst: Graduates can pursue careers as digital marketing analysts, responsible for analyzing digital marketing data and providing actionable insights to inform strategic decision-making. Digital marketing analysts collect, clean, and analyze data from various digital marketing platforms and sources, including website analytics, social media metrics, and advertising performance data. They use statistical analysis, data visualization tools, and business intelligence platforms to uncover trends, identify opportunities, and measure the impact of digital marketing efforts on business outcomes.
