Masters of Arts in Interdisciplinary Design
The Masters of Arts in Interdisciplinary Design offered by TUS Midwest...
Bachelor of Business (Honours) in Business Studies in Marketing and Management
Limerick
INTAKE: September
Program Overview
The Bachelor of Business (Honours) in Business Studies in Marketing and Management at the Technological University of the Shannon Midlands Midwest (TUS) is a comprehensive program designed to equip students with the knowledge and skills necessary to excel in the dynamic fields of marketing and management. TUS is renowned for its commitment to academic excellence and practical learning, and this program is no exception. Students are prepared for diverse roles in marketing, management, and business leadership through a combination of theoretical coursework, practical projects, and industry exposure.
Curriculum: The curriculum for the Bachelor of Business (Honours) in Business Studies in Marketing and Management is carefully structured to provide students with a strong foundation in both marketing principles and management practices. Core courses cover topics such as marketing strategy, consumer behavior, brand management, organizational behavior, strategic management, and business ethics. In addition to core courses, students have the opportunity to choose elective modules that align with their interests and career goals, allowing for a tailored educational experience.
Research Focus: Research is a key component of the Bachelor of Business (Honours) in Business Studies in Marketing and Management program at TUS. Students are encouraged to engage in research projects that explore emerging trends, challenges, and innovations in marketing and management. Whether conducting market research, analyzing consumer behavior, or exploring new marketing technologies, students have the opportunity to contribute to the body of knowledge in their field and develop critical research skills that will benefit them in their careers.
Industry Engagement: TUS places a strong emphasis on industry engagement, ensuring that students have opportunities to interact with professionals and gain real-world experience throughout their studies. The Bachelor of Business (Honours) in Business Studies in Marketing and Management program includes industry-focused projects, guest lectures from industry experts, and opportunities for internships and work placements. These experiences allow students to apply their learning in a practical setting, build valuable networks, and gain insight into the challenges and opportunities facing businesses today.
Global Perspective: In an increasingly interconnected world, a global perspective is essential for success in business. The Bachelor of Business (Honours) in Business Studies in Marketing and Management program at TUS provides students with opportunities to gain international experience and develop cross-cultural competencies. Through study abroad programs, international exchange opportunities, and coursework that explores global business issues, students broaden their horizons and prepare for careers in today's global marketplace.
Location
Limerick
Score
IELTS 6
Tuition Fee
€ 12500
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 with a minimum of 17 in each section.
- PTE: Overall score of 52 with a minimum of 50 in each section.
- DET: Overall score of 105.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
TUS: Midlands Midwest, situated in Ireland, provides various scholarships and financial aid opportunities to support the academic aspirations of international students seeking to pursue their education at the institution.
Merit-Based Scholarships: The university offers merit-based scholarships for outstanding academic achievers. These scholarships often consider students' academic records, achievements, and potential contributions to the academic community.
Country-Specific Scholarships: TUS may offer scholarships specifically tailored to students from certain countries or regions, encouraging diversity and inclusivity within the student body.
Financial Need-Based Scholarships: In addition to merit-based scholarships, the institution may provide financial need-based scholarships to students facing economic hardships, ensuring access to quality education irrespective of financial constraints.
Sports and Art Scholarships: TUS recognizes talents beyond academics and may offer scholarships to students excelling in sports, arts, or other extracurricular activities. These scholarships aim to support and nurture students' diverse talents.
Graduates of the Bachelor of Business (Honours) in Business Studies in Marketing and Management program at TUS have a wide array of exciting career opportunities available to them.
Marketing Manager: With a solid foundation in marketing principles and management practices, graduates can pursue roles as marketing managers. They oversee marketing campaigns, develop strategies to promote products or services, and analyze market trends to identify opportunities for growth.
Brand Manager: Graduates can specialize in brand management, overseeing the development and promotion of brands to enhance their visibility and reputation in the marketplace. Brand managers work closely with marketing teams to create compelling brand messages and ensure consistency across all marketing channels.
Sales Manager: Sales managers play a vital role in driving revenue for businesses. Graduates can pursue careers as sales managers, leading sales teams, developing sales strategies, and building relationships with clients to achieve sales targets.
Marketing Analyst: In an increasingly data-driven world, marketing analysts are in high demand. Graduates can work as marketing analysts, using data and analytics tools to evaluate the performance of marketing campaigns, identify areas for improvement, and make data-driven recommendations to optimize marketing strategies.
Digital Marketing Specialist: With the rise of digital marketing channels, there is a growing demand for digital marketing specialists. Graduates can specialize in digital marketing, managing online advertising campaigns, optimizing websites for search engines, and leveraging social media platforms to reach target audiences.
Business Development Manager: Business development managers are responsible for identifying new business opportunities and developing strategies to expand the company's customer base. Graduates can pursue careers as business development managers, forging partnerships, negotiating deals, and driving growth initiatives.
Entrepreneurship and Start-up Ventures: With a solid understanding of marketing and management principles, graduates may choose to start their own businesses or venture into entrepreneurship. Whether launching a new product or service or building a start-up from the ground up, entrepreneurship offers limitless opportunities for creativity and innovation.
