Masters of Arts in Interdisciplinary Design
The Masters of Arts in Interdisciplinary Design offered by TUS Midwest...
Bachelor of Business (Honours) in Business Studies with Event Management
Limerick
INTAKE: September
Program Overview
The Bachelor of Business (Honours) in Business Studies with Event Management program at the Technological University of the Shannon Midlands Midwest offers students a comprehensive education in business management with a specialization in event management. This program is designed to equip students with the skills and knowledge needed to plan, organize, and execute successful events across various industries. With a focus on event planning, marketing, logistics, and risk management, graduates emerge as competent professionals ready to pursue careers in event management, hospitality, tourism, and related fields.
Event Planning and Coordination: The program covers the principles and practices of event planning and coordination. Students learn how to conceptualize, design, and execute a wide range of events, including corporate conferences, trade shows, weddings, festivals, and sports events. They study event timelines, budgeting, venue selection, vendor management, and attendee engagement strategies, gaining practical skills in project management and event logistics.
Marketing and Promotion: Marketing and promotion are essential aspects of successful event management, and the program includes coursework in event marketing strategies and techniques. Students learn how to develop marketing plans, create promotional materials, and leverage digital marketing channels to attract attendees and sponsors. They explore branding, social media marketing, and public relations strategies to enhance event visibility and reach target audiences effectively.
Risk Management and Compliance: Risk management is crucial in event planning, and students learn how to identify, assess, and mitigate potential risks associated with events. They study safety regulations, insurance requirements, and contingency planning strategies to ensure the smooth and safe execution of events. Students also learn about legal liabilities, contracts, and permits relevant to event management, preparing them to navigate legal and regulatory compliance issues.
Event Technology and Innovation: The program explores the role of technology and innovation in event management. Students learn about event management software, registration systems, and mobile apps used for event planning and attendee engagement. They also study emerging technologies such as virtual reality (VR), augmented reality (AR), and live streaming, and their applications in enhancing event experiences and reaching remote audiences.
Sustainability and Green Events: With growing emphasis on sustainability and environmental responsibility, the program covers the concept of green events and sustainable event management practices. Students learn about eco-friendly event planning strategies, waste reduction techniques, and energy-efficient practices aimed at minimizing the environmental impact of events. They explore sustainable sourcing, recycling initiatives, and carbon offsetting options, gaining insights into ethical and responsible event management practices.
Internship and Industry Experience: The program provides students with opportunities for internships, industry placements, and hands-on experience in event management. Students have the chance to work with event planning companies, hospitality organizations, and event venues to gain practical experience and build professional networks in the event industry. Internships offer valuable insights into the day-to-day operations of event management and provide students with real-world experience that enhances their employability upon graduation.
Location
Limerick
Score
IELTS: 6
Tuition Fee
€ 12500
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60-70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 with a minimum of 17 in each section.
- PTE: Overall score of 52 with a minimum of 50 in each section.
- DET: Overall score of 105.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
TUS: Midlands Midwest, situated in Ireland, provides various scholarships and financial aid opportunities to support the academic aspirations of international students seeking to pursue their education at the institution.
Merit-Based Scholarships: The university offers merit-based scholarships for outstanding academic achievers. These scholarships often consider students' academic records, achievements, and potential contributions to the academic community.
Country-Specific Scholarships: TUS may offer scholarships specifically tailored to students from certain countries or regions, encouraging diversity and inclusivity within the student body.
Financial Need-Based Scholarships: In addition to merit-based scholarships, the institution may provide financial need-based scholarships to students facing economic hardships, ensuring access to quality education irrespective of financial constraints.
Sports and Art Scholarships: TUS recognizes talents beyond academics and may offer scholarships to students excelling in sports, arts, or other extracurricular activities. These scholarships aim to support and nurture students' diverse talents.
The Bachelor of Business (Honours) in Business Studies with Event Management program at the Technological University of the Shannon Midlands Midwest prepares graduates for diverse career opportunities in the event industry, hospitality, tourism, marketing, and non-profit sectors. With their expertise in event planning, coordination, marketing, and logistics, graduates emerge as skilled professionals ready to create memorable and impactful events that meet the needs and expectations of clients, organizations, and communities.
Event Manager/Coordinator: Graduates of the Bachelor of Business (Honours) in Business Studies with Event Management program are well-prepared for careers as event managers or coordinators. They plan, organize, and execute a wide range of events, including corporate conferences, trade shows, exhibitions, weddings, festivals, and sporting events. Event managers oversee all aspects of event planning, including budgeting, venue selection, vendor management, marketing, and logistics, ensuring that events are executed smoothly and successfully.
Event Planner/Consultant: Graduates can work as event planners or consultants, providing professional event planning services to individuals, businesses, and organizations. They collaborate with clients to understand their event objectives, preferences, and budgets, and then develop customized event proposals and plans to meet their needs. Event planners handle all logistical details, including venue booking, catering, entertainment, and transportation, to create memorable and stress-free events for their clients.
Wedding Planner: Graduates with a specialization in event management can pursue careers as wedding planners. They work with couples to plan and coordinate all aspects of their wedding day, from venue selection and décor to catering and entertainment. Wedding planners ensure that weddings run smoothly and according to the couple's vision, handling details such as budget management, vendor coordination, timeline creation, and guest accommodations.
Conference/Exhibition Manager: Graduates can work as conference or exhibition managers, organizing and managing large-scale conferences, trade shows, and exhibitions. They liaise with exhibitors, sponsors, and speakers to ensure their participation in the event, manage event logistics such as venue setup, registration, and audiovisual requirements, and oversee event operations to ensure a successful and productive experience for attendees.
Marketing and PR Specialist: Graduates can pursue careers in marketing and public relations (PR) roles within the event industry. They work for event management companies, venues, or marketing agencies, developing marketing campaigns and PR strategies to promote events and attract attendees. Marketing and PR specialists create event marketing materials, manage social media channels, and liaise with media outlets to generate publicity and increase event visibility.
Hospitality and Tourism Manager: Graduates with a background in event management can work in hospitality and tourism management roles, particularly in hotels, resorts, and destination management organizations. They oversee event planning and execution for corporate events, weddings, and other special occasions hosted at hospitality venues. Hospitality and tourism managers ensure that events meet guest expectations and contribute to the overall guest experience, enhancing the reputation and profitability of hospitality establishments.
Non-Profit/Community Events Coordinator: Graduates can work in non-profit organizations or community groups as events coordinators, organizing fundraising events, community festivals, and awareness campaigns. They collaborate with stakeholders, volunteers, and sponsors to plan and execute events that support the organization's mission and engage the community. Non-profit/community events coordinators handle event logistics, volunteer coordination, and fundraising efforts, making a positive impact on the community through successful events.
