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BA (Hons) in Design (Visual Communications)
Waterford
INTAKE: September
Program Overview
South East Technological University (SETU) in Ireland offers an innovative BA (Hons) in Design (Visual Communications) program. This program is designed to prepare students for careers in visual communication design, equipping them with the skills and knowledge needed to create compelling visual narratives, brand identities, and communication strategies. SETU's Visual Communications program integrates theory and practice, fostering creativity, critical thinking, and design thinking skills.
Curriculum: The curriculum of the BA (Hons) in Design (Visual Communications) at SETU is carefully crafted to cover a wide range of topics essential to visual communication design. Students study foundational design principles, typography, illustration, digital media, branding, user experience (UX) design, and design research methods. They develop proficiency in industry-standard design software and tools while also exploring conceptual thinking, visual storytelling, and design strategy. Studio-based projects, client briefs, and real-world simulations provide students with hands-on experience and skills necessary for success in the field of visual communication design.
Research Focus: SETU encourages research and experimentation within the field of visual communication design. Faculty members support students in exploring design trends, conducting user research, and experimenting with new techniques and technologies. Students have the opportunity to engage in design research projects, investigate social and cultural issues, and propose innovative design solutions. Through critical reflection, iterative design processes, and interdisciplinary collaboration, students deepen their understanding of design principles and their application in real-world contexts.
Industry Engagement: One of the key strengths of SETU's BA (Hons) in Design program is its strong engagement with the design industry. The university collaborates with design agencies, branding firms, advertising companies, and creative studios to ensure that the curriculum remains relevant and aligned with industry standards and emerging trends. Industry partnerships, guest lectures, design workshops, and internships provide students with valuable insights into professional practice, client collaboration, and project management in the design field. These industry connections also facilitate networking opportunities and pathways to employment for graduates in roles such as graphic designers, art directors, UX/UI designers, and creative directors.
Global Perspective: SETU's Visual Communications program integrates a global perspective, acknowledging the diverse cultural influences and globalized nature of design practice. Students explore design from different cultural contexts, historical periods, and geographical regions, gaining insights into how design shapes and reflects societies around the world. International study opportunities, design competitions, and cross-cultural collaborations enable students to engage with design communities and practitioners from diverse backgrounds, fostering cross-cultural dialogue, understanding, and appreciation. This global perspective enriches students' design practice, broadening their horizons and preparing them for careers in the global design industry.
Location
Waterford
Score
IELTS 6
Tuition Fee
€ 13500
Undergraduate Entry Requirements
Application Fee: € 50
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 with a minimum of 17 in each section.
- PTE: Overall score of 57 with a minimum of 50 in each section.
- DET: Overall score of 90.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
South East Technological University offers a range of scholarships tailored to support and recognize the academic achievements of international students. These scholarships aim to facilitate access to high-quality education and contribute to the university's diverse and dynamic learning environment.
International Merit Scholarships: These scholarships are designed to reward outstanding academic performance. They are available for both undergraduate and postgraduate students and can significantly offset tuition costs.
Research Scholarships: South East Technological University encourages international students to engage in groundbreaking research. Research scholarships may be available to assist students in various research projects, contributing to advancements in their respective fields.
Diversity Scholarships: The university recognizes the value of a diverse and inclusive student body. Diversity scholarships aim to support students from a range of backgrounds and promote multiculturalism within the university community.
Excellence in Sports Scholarships: For international students with exceptional sporting talents, excellence in sports scholarships may be an option. These scholarships recognize and support student-athletes in their pursuit of academic and athletic success.
Exchange Program Scholarships: South East Technological University encourages international exchange programs to promote cross-cultural understanding. Scholarships may be available for students participating in exchange programs with partner institutions.
Industry-Specific Scholarships: Some scholarships are designed for students pursuing specific fields of study, such as STEM (Science, Technology, Engineering, and Mathematics) disciplines, arts, or business. These scholarships may be provided in collaboration with industry partners.
Community Engagement Scholarships: The university values community involvement and engagement. Scholarships may be awarded to students who actively contribute to the local community through volunteer work and civic participation.
Graduates of South East Technological University's (SETU) BA (Hons) in Design (Visual Communications) program have a multitude of exciting career opportunities available to them in the dynamic field of visual communication design. This specialized program equips students with the skills, creativity, and technical expertise needed to thrive in various roles within the design industry.
Graphic Designer: One of the primary career paths for graduates is as a graphic designer. With their expertise in visual communication design, graduates can work to create visual assets and materials for print, digital, and multimedia platforms. They may design logos, branding materials, marketing collateral, packaging, websites, mobile apps, social media content, and more. Graphic designers collaborate with clients and stakeholders to conceptualize and execute design solutions that communicate messages effectively and creatively.
Art Director: Graduates can pursue careers as art directors, leading creative teams and overseeing the visual direction of projects. They are responsible for conceptualizing and executing design concepts, managing creative workflows, and ensuring the cohesion and quality of visual communication materials. Art directors work in various industries, including advertising agencies, design firms, publishing houses, and corporate marketing departments, guiding the artistic vision and branding strategy of organizations.
UX/UI Designer: Graduates with a focus on user experience (UX) and user interface (UI) design can work as UX/UI designers, creating intuitive and user-friendly digital experiences. They design interfaces for websites, applications, and digital products, considering usability, accessibility, and user interaction principles. UX/UI designers conduct user research, create wireframes and prototypes, and collaborate with developers to ensure seamless integration of design and functionality.
Creative Strategist: Graduates interested in strategic thinking and problem-solving can pursue careers as creative strategists, developing communication strategies and campaigns for brands and organizations. They analyze market trends, consumer behavior, and competitive landscapes to identify opportunities and develop creative concepts that resonate with target audiences. Creative strategists work closely with clients, marketers, and creative teams to deliver impactful and effective communication solutions across various channels.
Brand Identity Designer: Graduates can specialize in brand identity design, focusing on creating visual identities and brand assets that represent organizations' values, personality, and positioning. They design logos, color palettes, typography systems, and brand guidelines that establish a cohesive and memorable brand identity across different touchpoints. Brand identity designers collaborate with marketing teams and brand managers to ensure consistency and alignment with brand objectives and strategies.
