MSc Digital Business
The MSc Digital Business program at the University of Westminster is designed to prepar...
London
INTAKE: Jan & Sept
The University of Westminster, UK, offers an MSc program in Marketing Management. This program is designed to equip students with advanced knowledge and skills in marketing, enabling them to pursue successful careers in the field.
Marketing Strategy: The MSc Marketing Management program provides a comprehensive understanding of marketing strategy development. Students learn how to analyze market dynamics, identify customer needs, and formulate effective marketing strategies to achieve business objectives.
Consumer Behavior: The curriculum focuses on understanding consumer behavior and its implications for marketing decision-making. Students study psychological and sociological factors that influence consumer choices, enabling them to create targeted marketing campaigns that resonate with the target audience.
Brand Management: The program emphasizes the importance of brand management in building strong and successful brands. Students learn how to develop brand strategies, position brands effectively in the market, and manage brand equity.
Digital Marketing: The curriculum covers the latest trends and strategies in digital marketing. Students gain knowledge of online marketing channels, social media marketing, search engine optimization, content marketing, and data analytics. They learn how to leverage digital platforms to reach and engage customers in a digital-first environment.
Market Research and Analytics: The program equips students with skills in market research and data analysis. Students learn how to design and conduct market research studies, collect and analyze data, and interpret findings to make informed marketing decisions.
International Marketing: The curriculum explores the challenges and opportunities of marketing in a global context. Students learn about cultural differences, market entry strategies, and global marketing practices. They develop the skills to develop and implement international marketing campaigns.
Integrated Marketing Communications: The program emphasizes the importance of integrated marketing communications. Students learn how to create cohesive and consistent messaging across various marketing channels, including advertising, public relations, sales promotion, and digital media.
Strategic Branding: The curriculum delves into strategic branding concepts and practices. Students learn how to develop brand positioning strategies, manage brand portfolios, and align branding efforts with overall business strategies.
London
IELTS 6.5
£ 19000
Postgraduate Entry Requirements:
Students must provide:
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Westminster offers a range of scholarships and financial support options to help students pursue their academic goals. These scholarships are designed to assist both domestic and international students and provide opportunities for students across various disciplines.
Graduates of the MSc Marketing Management program from the University of Westminster have excellent career prospects.
Marketing Management: Graduates can pursue careers as marketing managers, overseeing marketing strategies and campaigns for organizations in various industries.
Brand Management: Graduates can work in brand management roles, responsible for developing and managing brand strategies, brand positioning, and brand communication.
Digital Marketing: Graduates can specialize in digital marketing, leveraging their knowledge of online marketing channels, social media, content marketing, and data analytics.
Market Research and Analytics: Graduates can work in market research firms or within organizations, conducting market research studies, analyzing data, and providing insights to guide marketing strategies.
Advertising and Public Relations: Graduates can pursue careers in advertising agencies or public relations firms, creating and implementing marketing communication campaigns for clients.
Sales and Business Development: Graduates can work in sales and business development roles, using their marketing knowledge to identify and pursue new business opportunities.
Consultancy: Graduates can work as marketing consultants, providing strategic marketing advice and solutions to organizations.
Entrepreneurship: Graduates can start their own businesses or consultancies, offering marketing services to clients in various industries.