MA Marketing Management

London

 

INTAKE: Jan & Sept

Program Overview

The University of Westminster, UK, offers an MA program in Marketing Management. This program is designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices.

  1. Marketing Fundamentals: The MA Marketing Management program provides a solid foundation in marketing theory and principles. Students gain a deep understanding of key marketing concepts, such as market segmentation, targeting, positioning, and the marketing mix (product, price, place, and promotion).

  2. Strategic Marketing Planning: The curriculum focuses on strategic marketing planning, equipping students with the skills to develop effective marketing strategies that align with an organization's objectives. Students learn how to analyze market trends, conduct competitor analysis, and identify opportunities for growth.

  3. Consumer Behavior: The program explores consumer behavior theories and research methods to understand how consumers make decisions and respond to marketing stimuli. Students learn how to analyze consumer insights and develop marketing strategies that resonate with target audiences.

  4. Digital Marketing: The curriculum covers the latest trends and techniques in digital marketing. Students gain knowledge of online marketing channels, including social media, search engine marketing, email marketing, and content marketing. They learn how to leverage digital platforms to reach and engage consumers effectively.

  5. Brand Management: The program emphasizes the importance of brand management in building and maintaining a competitive advantage. Students study brand positioning, brand identity, brand equity, and brand communication strategies. They learn how to create strong brands and manage brand portfolios.

  6. Marketing Research and Analytics: The curriculum includes modules on marketing research and analytics. Students learn how to design and conduct market research, collect and analyze data, and draw actionable insights to support marketing decision-making.

  7. Integrated Marketing Communications: The program explores the integration of various marketing communication channels, including advertising, public relations, sales promotion, and direct marketing. Students learn how to develop integrated marketing communication plans that deliver consistent and effective brand messages.

  8. International Marketing: The curriculum addresses the challenges and opportunities of marketing in a global context. Students learn about cultural differences, market entry strategies, and international marketing planning. They develop a global perspective and the ability to adapt marketing strategies to different markets.

Pollster Education

Location

London

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 19000

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 60% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
    • PTE Academic: A minimum overall score of 59 with no individual score below 59.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Westminster offers a range of scholarships and financial support options to help students pursue their academic goals. These scholarships are designed to assist both domestic and international students and provide opportunities for students across various disciplines. 

  1. Westminster International Postgraduate Full Scholarship: Similar to the undergraduate scholarship, this scholarship supports outstanding international students pursuing a full-time postgraduate degree at the University of Westminster. It covers full tuition fees, accommodation, and living expenses for the duration of the program.
  2. Vice-Chancellor's Scholarship: This scholarship is available to both undergraduate and postgraduate students and recognizes academic excellence. It provides a partial tuition fee waiver for the duration of the program.
  3. International Student House Scholarship: This scholarship is specifically for international students who will be residing at the International Student House during their studies. It covers a portion of the accommodation costs.
  4. Westminster Business School Excellence Scholarship: This scholarship is aimed at high-achieving students applying to business-related courses within the Westminster Business School. It provides a partial tuition fee waiver.

Graduates of the MA Marketing Management program from the University of Westminster have excellent career prospects.

  1. Marketing Management: Graduates can pursue careers as marketing managers, overseeing marketing strategies and campaigns for organizations in various industries.

  2. Brand Management: Graduates can work in brand management roles, responsible for developing and managing brand strategies, brand positioning, and brand communication.

  3. Digital Marketing: Graduates can specialize in digital marketing, leveraging their knowledge of online marketing channels, social media, content marketing, and data analytics.

  4. Market Research: Graduates can work in market research firms or within organizations, conducting market research studies, analyzing data, and providing insights to guide marketing strategies.

  5. Advertising and Public Relations: Graduates can pursue careers in advertising agencies or public relations firms, creating and implementing marketing communication campaigns for clients.

  6. Sales and Business Development: Graduates can work in sales and business development roles, using their marketing knowledge to identify and pursue new business opportunities.

  7. Consultancy: Graduates can work as marketing consultants, providing strategic marketing advice and solutions to organizations.

  8. Entrepreneurship: Graduates can start their own businesses or consultancies, offering marketing services to clients in various industries.


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