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BA (Hons) in Marketing & Digital Media
Waterford
INTAKE: September
Program Overview
The BA (Hons) in Marketing & Digital Media program at South East Technological University (SETU) in Ireland offers students a comprehensive education in the rapidly evolving fields of marketing and digital media. This interdisciplinary program combines theory and practice to equip students with the skills and knowledge needed to succeed in today's digital marketplace. Students learn about marketing strategies, consumer behavior, digital advertising, social media marketing, content creation, analytics, and more.
Curriculum: The curriculum of the BA (Hons) in Marketing & Digital Media program at SETU is designed to provide students with a solid foundation in both traditional marketing principles and emerging digital media technologies. Courses cover a wide range of topics, including marketing strategy, branding, market research, digital content creation, search engine optimization (SEO), digital advertising, social media management, web analytics, and e-commerce. Students also have opportunities for hands-on learning through projects, internships, and industry placements.
Research Focus: SETU encourages students to engage in research and critical analysis within the field of marketing and digital media. Faculty members are actively involved in research projects exploring topics such as consumer behavior, digital marketing trends, social media impact, and marketing ethics. Students have the opportunity to participate in research initiatives, conduct their own research projects, and present their findings at conferences or symposiums.
Industry Engagement: The BA (Hons) in Marketing & Digital Media program at SETU is closely aligned with industry needs and standards. The university collaborates with leading companies, marketing agencies, digital media firms, and technology providers to offer industry placements, internships, and guest lectures. Through these industry engagements, students gain practical experience, build professional networks, and gain insights into industry best practices and trends.
Global Perspective: SETU recognizes the importance of a global perspective in marketing and digital media. The program incorporates international case studies, cross-cultural marketing strategies, and global digital media trends into its curriculum. Students have opportunities to participate in international study tours, exchange programs, or collaborative projects with international partners, gaining exposure to diverse markets and cultural contexts.
Location
Waterford
Score
IELTS 6
Tuition Fee
€ 13500
Undergraduate Entry Requirements
Application Fee: € 50
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 with a minimum of 17 in each section.
- PTE: Overall score of 57 with a minimum of 50 in each section.
- DET: Overall score of 90.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
South East Technological University offers a range of scholarships tailored to support and recognize the academic achievements of international students. These scholarships aim to facilitate access to high-quality education and contribute to the university's diverse and dynamic learning environment.
International Merit Scholarships: These scholarships are designed to reward outstanding academic performance. They are available for both undergraduate and postgraduate students and can significantly offset tuition costs.
Research Scholarships: South East Technological University encourages international students to engage in groundbreaking research. Research scholarships may be available to assist students in various research projects, contributing to advancements in their respective fields.
Diversity Scholarships: The university recognizes the value of a diverse and inclusive student body. Diversity scholarships aim to support students from a range of backgrounds and promote multiculturalism within the university community.
Excellence in Sports Scholarships: For international students with exceptional sporting talents, excellence in sports scholarships may be an option. These scholarships recognize and support student-athletes in their pursuit of academic and athletic success.
Exchange Program Scholarships: South East Technological University encourages international exchange programs to promote cross-cultural understanding. Scholarships may be available for students participating in exchange programs with partner institutions.
Industry-Specific Scholarships: Some scholarships are designed for students pursuing specific fields of study, such as STEM (Science, Technology, Engineering, and Mathematics) disciplines, arts, or business. These scholarships may be provided in collaboration with industry partners.
Community Engagement Scholarships: The university values community involvement and engagement. Scholarships may be awarded to students who actively contribute to the local community through volunteer work and civic participation.
Graduates of South East Technological University's BA (Hons) in Marketing & Digital Media program have a wide array of career opportunities in the dynamic and rapidly evolving fields of marketing and digital media.
Digital Marketing Specialist: Graduates can pursue roles as digital marketing specialists, responsible for developing and implementing digital marketing strategies across various channels such as social media, email, search engines, and websites. They analyze data, optimize campaigns, and drive engagement and conversions for businesses.
Social Media Manager: Graduates can work as social media managers, overseeing a company's social media presence and strategy. They create and curate content, engage with followers, monitor trends, and analyze performance metrics to enhance brand awareness, engagement, and loyalty on social media platforms.
Content Creator/Strategist: Graduates can become content creators or content strategists, responsible for developing compelling and relevant content for digital platforms such as websites, blogs, videos, and social media. They research trends, identify target audiences, and create content that resonates with consumers and drives engagement and conversion.
SEO Specialist: Graduates can specialize in search engine optimization (SEO), helping businesses improve their visibility and rankings on search engine results pages (SERPs). They conduct keyword research, optimize website content, and implement technical SEO strategies to increase organic traffic and drive conversions.
Digital Analyst: Graduates can work as digital analysts, using data analytics tools and techniques to measure, analyze, and report on the performance of digital marketing campaigns and initiatives. They provide insights and recommendations to optimize strategies, improve ROI, and achieve business objectives.
Marketing Manager: Graduates can advance to roles as marketing managers, overseeing the development and execution of comprehensive marketing strategies for companies or brands. They collaborate with cross-functional teams, set marketing goals, allocate budgets, and evaluate campaign effectiveness to drive business growth and profitability.
E-commerce Specialist: Graduates can specialize in e-commerce, managing online sales platforms and optimizing the digital shopping experience for consumers. They may work for retailers, brands, or e-commerce platforms, overseeing product listings, pricing strategies, promotions, and customer support services.
Digital Media Buyer/Planner: Graduates can work as digital media buyers or planners, responsible for negotiating and purchasing digital advertising space across various channels such as display, video, and mobile. They analyze audience data, identify target demographics, and optimize media plans to reach and engage consumers effectively.
Brand Manager: Graduates can become brand managers, responsible for developing and maintaining the brand identity, positioning, and messaging for companies or products. They oversee branding initiatives, monitor brand perception, and develop marketing campaigns that resonate with target audiences and align with brand values.
Marketing Consultant: Graduates can work as marketing consultants, providing strategic guidance and expertise to businesses seeking to enhance their marketing efforts. They assess market trends, competitive landscapes, and consumer behavior to develop customized strategies and solutions that drive business growth and success.
