MSc Digital Business
The MSc Digital Business program at the University of Westminster is designed to prepar...
MA Marketing Communications
London
INTAKE: Jan & Sept
Program Overview
The University of Westminster, UK, offers an MA program in Marketing Communications. This program is designed to equip students with the knowledge and skills necessary to succeed in the dynamic field of marketing and communications.
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Integrated Marketing Communications: The MA Marketing Communications program focuses on the concept of integrated marketing communications, which involves the strategic coordination and integration of various marketing communication channels. Students learn how to develop effective marketing campaigns that align with the overall marketing objectives of organizations.
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Consumer Behavior and Insights: The curriculum explores consumer behavior theories and research methods to understand the motivations and decision-making processes of consumers. Students learn how to analyze consumer insights and apply them to develop targeted marketing strategies.
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Branding and Brand Management: The program emphasizes the importance of branding in marketing communications. Students study brand management principles, including brand positioning, brand identity, and brand equity. They learn how to create and maintain strong brands through effective communication strategies.
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Digital and Social Media Marketing: The curriculum covers the latest trends and techniques in digital and social media marketing. Students explore topics such as social media advertising, content marketing, search engine optimization (SEO), and data analytics. They develop practical skills to leverage digital platforms for effective marketing communications.
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Public Relations and Reputation Management: The program incorporates the study of public relations and reputation management. Students learn how to build and maintain positive relationships with stakeholders, manage crisis communications, and protect the reputation of organizations in the digital age.
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Marketing Research and Analytics: The curriculum includes modules on marketing research and analytics. Students learn how to conduct market research, collect and analyze data, and make informed marketing decisions based on insights gained from data analysis.
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Creative Advertising and Copywriting: The program explores the creative aspects of marketing communications, including advertising and copywriting. Students develop skills in crafting compelling messages, creating engaging content, and designing effective advertisements.
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Industry Engagement and Practical Projects: The program emphasizes industry engagement and provides opportunities for students to work on real-world projects. Students collaborate with industry partners, participate in internships, and undertake practical assignments that simulate professional marketing communication scenarios.
Location
London
Score
IELTS 6.5
Tuition Fee
£ 19000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Westminster offers a range of scholarships and financial support options to help students pursue their academic goals. These scholarships are designed to assist both domestic and international students and provide opportunities for students across various disciplines.
- Westminster International Postgraduate Full Scholarship: Similar to the undergraduate scholarship, this scholarship supports outstanding international students pursuing a full-time postgraduate degree at the University of Westminster. It covers full tuition fees, accommodation, and living expenses for the duration of the program.
- Vice-Chancellor's Scholarship: This scholarship is available to both undergraduate and postgraduate students and recognizes academic excellence. It provides a partial tuition fee waiver for the duration of the program.
- International Student House Scholarship: This scholarship is specifically for international students who will be residing at the International Student House during their studies. It covers a portion of the accommodation costs.
- Westminster Business School Excellence Scholarship: This scholarship is aimed at high-achieving students applying to business-related courses within the Westminster Business School. It provides a partial tuition fee waiver.
Graduates of the MA Marketing Communications program from the University of Westminster have promising career prospects.
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Marketing and Advertising Agencies: Graduates can work in marketing and advertising agencies, contributing to the development and execution of marketing communication campaigns for a wide range of clients.
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Brand Management: Graduates can pursue careers in brand management, working for companies to develop and manage brand strategies, brand communication, and brand equity.
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Digital Marketing: Graduates can specialize in digital marketing, leveraging their knowledge of digital platforms, social media, and data analytics to create and implement effective digital marketing campaigns.
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Public Relations: Graduates can work in public relations agencies or in-house PR departments, handling media relations, crisis communication, and reputation management for organizations.
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Marketing Research and Analytics: Graduates can pursue careers in market research firms or within organizations, conducting marketing research, analyzing data, and providing insights to support marketing decision-making.
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Marketing Communications Management: Graduates can take on roles as marketing communications managers, overseeing the development and implementation of integrated marketing communication strategies within organizations.
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Consultancy: Graduates can work as marketing consultants, providing expertise and advice to organizations on marketing communication strategies, brand management, and digital marketing.
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Entrepreneurship: Graduates can start their own marketing communication agencies or consultancies, offering specialized services to clients in various industries.
