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Bachelor of Business (Hons) Marketing
Carlow, Waterford
INTAKE: September
Program Overview
South East Technological University (SETU) in Ireland offers a Bachelor of Business (Hons) in Marketing program designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices. This program equips students with the knowledge and skills needed to thrive in the dynamic field of marketing, preparing them for careers in marketing management, brand management, digital marketing, market research, advertising, and sales.
Curriculum: The curriculum of the Bachelor of Business (Hons) in Marketing program at SETU is carefully crafted to cover a broad range of topics relevant to modern marketing practices. Students study core business subjects such as marketing management, consumer behavior, market research, marketing communications, and digital marketing. They also explore specialized areas such as branding, product development, pricing strategies, and integrated marketing communications. Through case studies, projects, and practical assignments, students develop critical thinking, creativity, and problem-solving skills essential for success in marketing roles.
Research Focus: SETU emphasizes the importance of research within the Bachelor of Business (Hons) in Marketing program, encouraging faculty and students to engage in scholarly inquiry and applied research. Faculty members conduct research on various aspects of marketing, including consumer trends, market segmentation, marketing analytics, and digital marketing strategies. Students have opportunities to participate in research projects, gaining hands-on experience in research methodology, data analysis, and interpretation. This research focus enhances students' understanding of market dynamics and emerging trends, preparing them to develop innovative marketing strategies and solutions.
Industry Engagement: The Bachelor of Business (Hons) in Marketing program at SETU is designed to foster strong connections with the business community, providing students with opportunities for industry engagement and practical experience. The university collaborates with marketing agencies, corporations, non-profit organizations, and industry associations to offer internships, work placements, guest lectures, and industry projects. Through these industry connections, students gain insights into real-world marketing practices, build professional networks, and develop the skills and competencies demanded by employers. Industry engagement also enriches the learning experience by exposing students to diverse marketing environments and challenges.
Global Perspective: In today's globalized marketplace, a global perspective is essential for success in marketing. SETU's Bachelor of Business (Hons) in Marketing program integrates a global outlook into its curriculum, exposing students to international marketing strategies, cross-cultural consumer behavior, and global marketing trends. Students have opportunities to study global market entry strategies, international branding, and the impact of cultural differences on marketing communications. Coursework emphasizes the importance of cultural sensitivity, market research, and adaptation in developing marketing campaigns for diverse international markets. This global perspective equips students with the knowledge and skills needed to navigate the complexities of global marketing environments and excel in international marketing roles.
Location
Carlow, Waterford
Score
IELTS 6
Tuition Fee
€ 13500
Undergraduate Entry Requirements
Application Fee: € 50
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 with a minimum of 17 in each section.
- PTE: Overall score of 57 with a minimum of 50 in each section.
- DET: Overall score of 90.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
South East Technological University offers a range of scholarships tailored to support and recognize the academic achievements of international students. These scholarships aim to facilitate access to high-quality education and contribute to the university's diverse and dynamic learning environment.
International Merit Scholarships: These scholarships are designed to reward outstanding academic performance. They are available for both undergraduate and postgraduate students and can significantly offset tuition costs.
Research Scholarships: South East Technological University encourages international students to engage in groundbreaking research. Research scholarships may be available to assist students in various research projects, contributing to advancements in their respective fields.
Diversity Scholarships: The university recognizes the value of a diverse and inclusive student body. Diversity scholarships aim to support students from a range of backgrounds and promote multiculturalism within the university community.
Excellence in Sports Scholarships: For international students with exceptional sporting talents, excellence in sports scholarships may be an option. These scholarships recognize and support student-athletes in their pursuit of academic and athletic success.
Exchange Program Scholarships: South East Technological University encourages international exchange programs to promote cross-cultural understanding. Scholarships may be available for students participating in exchange programs with partner institutions.
Industry-Specific Scholarships: Some scholarships are designed for students pursuing specific fields of study, such as STEM (Science, Technology, Engineering, and Mathematics) disciplines, arts, or business. These scholarships may be provided in collaboration with industry partners.
Community Engagement Scholarships: The university values community involvement and engagement. Scholarships may be awarded to students who actively contribute to the local community through volunteer work and civic participation.
Graduates of the Bachelor of Business (Hons) in Marketing program at South East Technological University (SETU) in Ireland are well-prepared for a wide range of career opportunities in the marketing field. With a strong foundation in marketing principles, strategies, and practices, graduates can pursue various rewarding and dynamic roles in marketing and related industries.
Marketing Manager: One of the primary career paths for graduates is becoming a marketing manager. Marketing managers are responsible for planning, executing, and overseeing marketing strategies to promote products, services, or brands. They analyze market trends, develop marketing campaigns, manage budgets, and coordinate with creative teams to achieve business objectives. Marketing managers play a crucial role in driving brand awareness, customer engagement, and revenue growth.
Brand Manager: Graduates with a keen interest in brand development may pursue careers as brand managers. Brand managers are responsible for maintaining and enhancing a brand's image, positioning, and market presence. They develop brand strategies, oversee advertising and promotional activities, and ensure brand consistency across all marketing channels. Brand managers work closely with product development, sales, and marketing teams to build strong, recognizable brands that resonate with target audiences.
Digital Marketing Specialist: With the rise of digital media, many graduates choose careers as digital marketing specialists. Digital marketing specialists focus on online marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. They analyze digital marketing performance, optimize campaigns for better results, and stay updated on the latest digital marketing trends and technologies. Digital marketing specialists help businesses reach and engage with customers in the digital landscape.
Market Research Analyst: Graduates with strong analytical skills may pursue careers as market research analysts. Market research analysts gather and analyze data on consumer preferences, market trends, and competitive landscapes. They conduct surveys, focus groups, and data analysis to provide insights that guide marketing strategies and business decisions. Market research analysts help organizations understand their target markets, identify opportunities, and make data-driven decisions to improve marketing effectiveness.
Advertising Executive: Individuals interested in creative and strategic aspects of marketing may pursue careers as advertising executives. Advertising executives work in advertising agencies or corporate marketing departments, developing and managing advertising campaigns across various media channels. They collaborate with clients, creative teams, and media planners to create compelling advertisements that capture audience attention and drive brand awareness. Advertising executives play a key role in shaping a brand's communication and promotional strategies.
Sales Manager: Graduates with strong interpersonal and leadership skills may pursue careers as sales managers. Sales managers oversee sales teams, develop sales strategies, and set performance targets to achieve revenue goals. They analyze sales data, identify market opportunities, and build relationships with clients and partners. Sales managers play a critical role in driving sales growth and ensuring customer satisfaction, contributing to the overall success of the organization.
Public Relations Specialist: Graduates interested in managing a company's public image may pursue careers as public relations specialists. Public relations specialists are responsible for creating and maintaining a positive public image for organizations. They develop communication strategies, manage media relations, and handle crisis communication. Public relations specialists work to build strong relationships with stakeholders, enhance brand reputation, and communicate key messages to the public.
