BA in Public Relations and Media

Undergraduate Entry Requirements 

Application Fee: € 50

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 79 with a minimum of 17 in each section.
• PTE: Overall score of 57 with a minimum of 50 in each section.
• DET: Overall score of 90.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

South East Technological University offers a range of scholarships tailored to support and recognize the academic achievements of international students. These scholarships aim to facilitate access to high-quality education and contribute to the university's diverse and dynamic learning environment. 

International Merit Scholarships: These scholarships are designed to reward outstanding academic performance. They are available for both undergraduate and postgraduate students and can significantly offset tuition costs.

Research Scholarships: South East Technological University encourages international students to engage in groundbreaking research. Research scholarships may be available to assist students in various research projects, contributing to advancements in their respective fields.

Diversity Scholarships: The university recognizes the value of a diverse and inclusive student body. Diversity scholarships aim to support students from a range of backgrounds and promote multiculturalism within the university community.

Excellence in Sports Scholarships: For international students with exceptional sporting talents, excellence in sports scholarships may be an option. These scholarships recognize and support student-athletes in their pursuit of academic and athletic success.

Exchange Program Scholarships: South East Technological University encourages international exchange programs to promote cross-cultural understanding. Scholarships may be available for students participating in exchange programs with partner institutions.

Industry-Specific Scholarships: Some scholarships are designed for students pursuing specific fields of study, such as STEM (Science, Technology, Engineering, and Mathematics) disciplines, arts, or business. These scholarships may be provided in collaboration with industry partners.

Community Engagement Scholarships: The university values community involvement and engagement. Scholarships may be awarded to students who actively contribute to the local community through volunteer work and civic participation.

Graduates of the Bachelor of Arts (BA) in Public Relations and Media program at South East Technological University (SETU), Ireland, possess a diverse skill set that prepares them for a wide range of career opportunities in the fields of public relations, media, corporate communication, marketing, and digital strategy.

Public Relations Specialist: Public relations specialists are responsible for managing the public image and reputation of organizations, businesses, or individuals. They develop communication strategies, write press releases, organize media events, and cultivate relationships with journalists and influencers. Public relations specialists work in public relations agencies, corporate communication departments, government agencies, non-profit organizations, and PR firms.

Media Relations Manager: Media relations managers serve as the primary point of contact between organizations and the media. They pitch story ideas, coordinate interviews, and respond to media inquiries to ensure positive media coverage and manage media crises effectively. Media relations managers work in corporate communication departments, PR agencies, government agencies, and non-profit organizations.

Digital Media Strategist: Digital media strategists develop and implement digital communication strategies to enhance brand visibility, engage audiences, and drive online traffic. They oversee social media campaigns, content marketing initiatives, and digital advertising efforts to reach target audiences across digital platforms. Digital media strategists work in digital marketing agencies, advertising firms, social media management companies, and in-house marketing departments.

Content Creator/Manager: Content creators/managers are responsible for developing and managing content across various media channels, including websites, blogs, social media platforms, and email newsletters. They write articles, create videos, design graphics, and curate content to attract and engage audiences. Content creators/managers work in marketing agencies, media companies, publishing houses, and in-house marketing departments.

Marketing Communications Specialist: Marketing communications specialists develop and execute integrated marketing communications campaigns to promote products, services, or brands. They collaborate with marketing teams to create messaging, design marketing materials, and execute campaigns across traditional and digital channels. Marketing communications specialists work in advertising agencies, marketing departments, PR firms, and corporate communication teams.

Social Media Manager: Social media managers oversee the social media presence of organizations, businesses, or individuals. They develop social media strategies, create content calendars, manage social media platforms, and analyze performance metrics to optimize engagement and reach. Social media managers work in marketing agencies, social media management companies, PR firms, and in-house marketing teams.

Event Coordinator/Manager: Event coordinators/managers plan and execute events such as conferences, product launches, and press briefings to promote organizations or brands and engage target audiences. They handle event logistics, manage vendors, coordinate guest lists, and ensure that events run smoothly. Event coordinators/managers work in event management companies, PR agencies, marketing departments, and non-profit organizations.

Corporate Communications Officer: Corporate communications officers are responsible for managing internal and external communications within organizations. They develop communication strategies, draft internal memos, newsletters, and speeches, and liaise with stakeholders to ensure consistent messaging and alignment with organizational goals. Corporate communications officers work in corporate communication departments, PR agencies, and government agencies.

Digital Marketing Specialist: Digital marketing specialists develop and implement digital marketing campaigns to promote products or services and drive sales or conversions. They utilize various digital marketing channels, such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content marketing, to reach target audiences effectively. Digital marketing specialists work in digital marketing agencies, advertising firms, e-commerce companies, and in-house marketing teams.

Public Affairs Officer: Public affairs officers work in government agencies, advocacy groups, or non-profit organizations to promote public awareness and understanding of social, political, or environmental issues. They develop public education campaigns, engage with stakeholders, and advocate for policy changes to address societal challenges. Public affairs officers may also work in corporate social responsibility (CSR) departments or public relations agencies specializing in public affairs.