MSc Sports Performance Analysis
The MSc Sports Performance Analysis program at South East Technological University is t...
BSc in Digital Marketing with Analytics
Carlow
INTAKE: September
Program Overview
South East Technological University (SETU) in Ireland offers a comprehensive BSc in Digital Marketing with Analytics program. This program is designed to provide students with a deep understanding of digital marketing strategies and analytics techniques to excel in the rapidly evolving digital landscape.
Curriculum: The BSc in Digital Marketing with Analytics curriculum at SETU is carefully structured to cover a wide range of relevant topics. Students learn about digital marketing principles, social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content marketing, and web analytics. The curriculum also includes courses focusing on data analysis, statistical methods, and data visualization techniques to effectively measure and analyze digital marketing performance.
Research Focus: SETU emphasizes research within the BSc in Digital Marketing with Analytics program, encouraging students to explore emerging trends, technologies, and best practices in the field. Faculty members engage in research projects examining topics such as consumer behavior in digital environments, the effectiveness of digital marketing campaigns, and the impact of emerging technologies on marketing strategies. Students have the opportunity to participate in research initiatives, gaining valuable insights and contributing to the advancement of knowledge in digital marketing and analytics.
Industry Engagement: The BSc in Digital Marketing with Analytics program at SETU is closely connected to industry through partnerships with digital marketing agencies, technology companies, and industry organizations. Students have access to internships, industry placements, and collaborative projects that provide hands-on experience and exposure to real-world digital marketing challenges. Guest lectures by industry experts, workshops, and networking events further enhance students' understanding of industry practices and trends.
Global Perspective: In today's interconnected world, having a global perspective is essential in the field of digital marketing. SETU integrates a global mindset into the curriculum, exposing students to diverse digital marketing landscapes, cultural contexts, and consumer behaviors worldwide. Students have opportunities to study international case studies, collaborate with peers from different cultural backgrounds, and participate in global digital marketing campaigns, preparing them for careers in a globalized digital economy.
Location
Carlow
Score
IELTS 6
Tuition Fee
€ 13500
Undergraduate Entry Requirements
Application Fee: € 50
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 with a minimum of 17 in each section.
- PTE: Overall score of 57 with a minimum of 50 in each section.
- DET: Overall score of 90.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
South East Technological University offers a range of scholarships tailored to support and recognize the academic achievements of international students. These scholarships aim to facilitate access to high-quality education and contribute to the university's diverse and dynamic learning environment.
International Merit Scholarships: These scholarships are designed to reward outstanding academic performance. They are available for both undergraduate and postgraduate students and can significantly offset tuition costs.
Research Scholarships: South East Technological University encourages international students to engage in groundbreaking research. Research scholarships may be available to assist students in various research projects, contributing to advancements in their respective fields.
Diversity Scholarships: The university recognizes the value of a diverse and inclusive student body. Diversity scholarships aim to support students from a range of backgrounds and promote multiculturalism within the university community.
Excellence in Sports Scholarships: For international students with exceptional sporting talents, excellence in sports scholarships may be an option. These scholarships recognize and support student-athletes in their pursuit of academic and athletic success.
Exchange Program Scholarships: South East Technological University encourages international exchange programs to promote cross-cultural understanding. Scholarships may be available for students participating in exchange programs with partner institutions.
Industry-Specific Scholarships: Some scholarships are designed for students pursuing specific fields of study, such as STEM (Science, Technology, Engineering, and Mathematics) disciplines, arts, or business. These scholarships may be provided in collaboration with industry partners.
Community Engagement Scholarships: The university values community involvement and engagement. Scholarships may be awarded to students who actively contribute to the local community through volunteer work and civic participation.
Graduates of the BSc in Digital Marketing with Analytics program at South East Technological University (SETU) in Ireland are well-positioned for a variety of rewarding career opportunities in the digital marketing and analytics field.
Digital Marketing Specialist: Graduates can pursue careers as digital marketing specialists, responsible for planning, executing, and optimizing digital marketing campaigns across various channels such as social media, search engines, email, and display advertising. They analyze market trends, identify target audiences, develop marketing strategies, and measure campaign performance to drive business growth.
Data Analyst: Many graduates choose to work as data analysts, specializing in analyzing and interpreting data related to digital marketing activities. They collect, process, and analyze data from multiple sources to extract actionable insights and provide recommendations for optimizing marketing strategies, improving audience targeting, and maximizing return on investment (ROI).
SEO Specialist: Graduates with expertise in search engine optimization (SEO) can pursue careers as SEO specialists, focused on improving website visibility and search engine rankings. They conduct keyword research, optimize website content and structure, analyze website performance metrics, and implement strategies to increase organic traffic and improve search engine rankings.
Social Media Manager: Graduates can work as social media managers, responsible for managing and curating content across various social media platforms. They develop social media strategies, create engaging content, manage social media accounts, and analyze performance metrics to drive audience engagement and achieve marketing objectives.
Web Analytics Manager: Graduates with strong analytical skills can pursue careers as web analytics managers, responsible for monitoring and analyzing website traffic and user behavior. They use web analytics tools to track key performance indicators, identify opportunities for website optimization, and provide insights to inform digital marketing strategies and decision-making.
Content Marketing Manager: Graduates can work as content marketing managers, overseeing the development and execution of content marketing strategies. They collaborate with content creators, graphic designers, and digital marketers to produce high-quality content that engages audiences, drives traffic, and supports brand objectives.
Digital Marketing Consultant: Some graduates choose to work as digital marketing consultants, providing strategic advice and guidance to businesses and organizations on digital marketing initiatives. They assess client needs, develop customized digital marketing strategies, and provide ongoing support and optimization to help clients achieve their marketing goals.
E-commerce Specialist: Graduates can pursue careers in e-commerce, focusing on driving online sales and revenue growth for businesses. They optimize product listings, implement digital advertising campaigns, analyze e-commerce metrics, and enhance the user experience to increase conversion rates and sales.
Marketing Analyst: Graduates with a focus on analytics can work as marketing analysts, responsible for analyzing market trends, consumer behavior, and competitive landscapes. They use statistical methods and data analysis techniques to identify marketing opportunities, measure campaign effectiveness, and inform strategic decision-making within organizations.
Digital Strategy Manager: Graduates can work as digital strategy managers, responsible for developing and implementing comprehensive digital marketing strategies aligned with organizational goals. They assess market opportunities, identify target audiences, allocate resources, and measure performance to drive business growth and competitive advantage.
