Bachelor of Business in Marketing

Undergraduate Entry Requirements 

Application Fee: € 50

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 79 with a minimum of 17 in each section.
• PTE: Overall score of 57 with a minimum of 50 in each section.
• DET: Overall score of 90.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

South East Technological University offers a range of scholarships tailored to support and recognize the academic achievements of international students. These scholarships aim to facilitate access to high-quality education and contribute to the university's diverse and dynamic learning environment. 

International Merit Scholarships: These scholarships are designed to reward outstanding academic performance. They are available for both undergraduate and postgraduate students and can significantly offset tuition costs.

Research Scholarships: South East Technological University encourages international students to engage in groundbreaking research. Research scholarships may be available to assist students in various research projects, contributing to advancements in their respective fields.

Diversity Scholarships: The university recognizes the value of a diverse and inclusive student body. Diversity scholarships aim to support students from a range of backgrounds and promote multiculturalism within the university community.

Excellence in Sports Scholarships: For international students with exceptional sporting talents, excellence in sports scholarships may be an option. These scholarships recognize and support student-athletes in their pursuit of academic and athletic success.

Exchange Program Scholarships: South East Technological University encourages international exchange programs to promote cross-cultural understanding. Scholarships may be available for students participating in exchange programs with partner institutions.

Industry-Specific Scholarships: Some scholarships are designed for students pursuing specific fields of study, such as STEM (Science, Technology, Engineering, and Mathematics) disciplines, arts, or business. These scholarships may be provided in collaboration with industry partners.

Community Engagement Scholarships: The university values community involvement and engagement. Scholarships may be awarded to students who actively contribute to the local community through volunteer work and civic participation.

Graduates of the Bachelor of Business in Marketing program at South East Technological University (SETU) in Ireland are well-equipped for a wide range of exciting career opportunities in the field of marketing. 

Marketing Specialist: SETU graduates can pursue careers as marketing specialists, where they focus on specific areas of marketing such as digital marketing, content marketing, social media marketing, or event marketing. Marketing specialists develop and implement marketing campaigns, analyze market trends, and engage with customers to promote products and services effectively.

Brand Manager: Graduates of the marketing program can work as brand managers, responsible for managing and enhancing the reputation and visibility of brands. Brand managers develop brand strategies, oversee brand messaging and positioning, and collaborate with various departments to ensure brand consistency across all marketing channels.

Market Research Analyst: SETU graduates with strong analytical skills can pursue careers as market research analysts. Market research analysts collect and analyze data on consumer preferences, market trends, and competitor activities to provide insights and recommendations to support marketing decision-making and strategy development.

Advertising Account Executive: Graduates of the marketing program can work as advertising account executives in advertising agencies or marketing departments. Account executives liaise with clients, develop advertising campaigns, manage budgets, and coordinate the execution of advertising projects to meet client objectives and drive results.

Digital Marketing Manager: With their expertise in digital marketing strategies and technologies, SETU graduates can pursue careers as digital marketing managers. Digital marketing managers develop and implement digital marketing campaigns, oversee website and social media content, and analyze digital metrics to optimize campaign performance and ROI.

Marketing Consultant: Graduates of the marketing program can work as marketing consultants, providing strategic advice and guidance to businesses on marketing strategies, market positioning, and customer engagement. Marketing consultants help businesses identify opportunities for growth and develop tailored marketing plans to achieve their objectives.

Product Manager: SETU graduates can pursue careers as product managers, where they are responsible for managing the lifecycle of products from development to launch and beyond. Product managers conduct market research, define product features and specifications, and collaborate with cross-functional teams to bring products to market successfully.

Public Relations Specialist: Graduates of the marketing program can work as public relations specialists, managing communication between organizations and the public. Public relations specialists develop and implement PR campaigns, handle media inquiries, and manage reputation and crisis communications to build and maintain positive brand image.