BA (Hons) Digital Marketing with Analytics

Carlow

 

INTAKE: September

Program Overview

South East Technological University (SETU), located in Ireland, offers a BA (Hons) Digital Marketing with Analytics program. This undergraduate degree equips students with comprehensive knowledge and practical skills in digital marketing strategies and analytics, preparing them for dynamic careers in the rapidly evolving digital landscape.

Curriculum: The curriculum of the BA (Hons) Digital Marketing with Analytics program at SETU is carefully crafted to cover a broad spectrum of topics essential for success in the field. Courses include but are not limited to digital marketing fundamentals, social media marketing, search engine optimization (SEO), data analytics, consumer behavior analysis, and marketing strategy development. Students engage in hands-on projects and case studies to apply theoretical knowledge to real-world scenarios, enhancing their problem-solving and decision-making abilities.

Research Focus: SETU emphasizes a strong research focus within its BA (Hons) Digital Marketing with Analytics program. Faculty members actively pursue research initiatives in digital marketing, analytics, consumer psychology, and related areas, contributing to advancements in the field. Students are encouraged to participate in research projects, gaining valuable insights and experiences that enrich their learning journey and foster critical thinking skills.

Industry Engagement: At SETU, industry engagement is integral to the BA (Hons) Digital Marketing with Analytics program. The university maintains close ties with leading companies and organizations in the digital marketing sector, providing students with opportunities for internships, industry placements, and guest lectures by industry professionals. This ensures that students gain practical exposure to industry practices, build professional networks, and enhance their employability upon graduation.

Global Perspective: Recognizing the global nature of digital marketing, SETU infuses a global perspective into its BA (Hons) Digital Marketing with Analytics program. Students explore case studies and examples from diverse geographical regions, allowing them to understand cultural nuances, market dynamics, and consumer behavior patterns worldwide. Additionally, the university offers opportunities for international exchanges and study abroad programs, enabling students to broaden their horizons and develop a global mindset essential for success in the interconnected digital economy.

Pollster Education

Location

Carlow

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

€ 13500

Undergraduate Entry Requirements 

Application Fee: € 50

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
  • TOEFL: Overall score of 79 with a minimum of 17 in each section.
  • PTE: Overall score of 57 with a minimum of 50 in each section.
  • DET: Overall score of 90.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

South East Technological University offers a range of scholarships tailored to support and recognize the academic achievements of international students. These scholarships aim to facilitate access to high-quality education and contribute to the university's diverse and dynamic learning environment. 

International Merit Scholarships: These scholarships are designed to reward outstanding academic performance. They are available for both undergraduate and postgraduate students and can significantly offset tuition costs.

Research Scholarships: South East Technological University encourages international students to engage in groundbreaking research. Research scholarships may be available to assist students in various research projects, contributing to advancements in their respective fields.

Diversity Scholarships: The university recognizes the value of a diverse and inclusive student body. Diversity scholarships aim to support students from a range of backgrounds and promote multiculturalism within the university community.

Excellence in Sports Scholarships: For international students with exceptional sporting talents, excellence in sports scholarships may be an option. These scholarships recognize and support student-athletes in their pursuit of academic and athletic success.

Exchange Program Scholarships: South East Technological University encourages international exchange programs to promote cross-cultural understanding. Scholarships may be available for students participating in exchange programs with partner institutions.

Industry-Specific Scholarships: Some scholarships are designed for students pursuing specific fields of study, such as STEM (Science, Technology, Engineering, and Mathematics) disciplines, arts, or business. These scholarships may be provided in collaboration with industry partners.

Community Engagement Scholarships: The university values community involvement and engagement. Scholarships may be awarded to students who actively contribute to the local community through volunteer work and civic participation.

Graduating with a BA (Hons) in Digital Marketing with Analytics from South East Technological University (SETU) in Ireland opens up a myriad of career opportunities in the ever-expanding digital landscape. 

Digital Marketing Specialist: Armed with a deep understanding of digital marketing strategies, analytics, and consumer behavior, graduates can pursue roles as digital marketing specialists. They devise and implement comprehensive digital marketing campaigns across various platforms, analyze campaign performance metrics, and optimize strategies to maximize ROI for businesses.

Social Media Manager: With expertise in social media marketing gained through the program, graduates can excel as social media managers. They are responsible for creating engaging content, managing social media accounts, monitoring online conversations, and leveraging social platforms to enhance brand visibility, engagement, and customer satisfaction.

Search Engine Optimization (SEO) Analyst: Graduates proficient in SEO techniques and analytics can pursue careers as SEO analysts. They optimize website content, conduct keyword research, analyze website traffic and performance data, and implement strategies to improve search engine rankings, driving organic traffic and enhancing online visibility for businesses.

Data Analyst: The emphasis on analytics in the program equips graduates with the skills to excel as data analysts. They collect, interpret, and analyze data to derive actionable insights and inform marketing decisions. Data analysts play a crucial role in identifying market trends, consumer preferences, and opportunities for business growth.

Marketing Research Analyst: Graduates with a strong foundation in marketing research can pursue roles as marketing research analysts. They design and conduct market research studies, collect and analyze data on consumer behavior, market trends, and competitive landscapes, providing valuable insights to guide marketing strategies and product development initiatives.

Digital Marketing Consultant: Experienced graduates may opt for careers as digital marketing consultants, offering specialized expertise to businesses seeking to enhance their digital presence. They provide strategic guidance, conduct audits of existing digital marketing efforts, and develop customized solutions to help clients achieve their marketing objectives and stay ahead of the competition.

E-commerce Manager: With knowledge of e-commerce strategies and analytics, graduates can pursue roles as e-commerce managers. They oversee online sales channels, optimize user experiences, analyze transaction data, and implement strategies to drive sales, increase conversion rates, and grow revenue in the digital marketplace.

Content Marketing Manager: Graduates proficient in content marketing can pursue careers as content marketing managers. They develop content strategies, create compelling content across various formats and channels, and measure content performance to engage audiences, build brand authority, and drive lead generation and customer acquisition efforts.


Similar Courses
WhatsApp Enquiry Call Enquiry