BA(Hons) in Digital Marketing Technologies

Undergraduate Entry Requirements

Academic Qualifications: For undergraduate programs, international students need a minimum academic qualification of 75% or above in their previous educational credentials.

English Language Proficiency: 

• IELTS: Overall 6.0 or 6.5, with a minimum of 5.5 in each section.
• TOEFL: Overall score of 80, with no less than 21 in writing and at least 18 in every other section.
• PTE (Pearson Test of English): Overall score of 65, with a minimum of 59.
• DET (Duolingo English Test): Minimum 120 overall, with at least 110 in each component.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

TU Dublin understands the importance of providing financial support to international students pursuing their education in Ireland. Scholarships are a valuable resource for students looking to alleviate the financial burden of their studies. 

International Scholarships: TU Dublin offers a variety of scholarships specifically designed for international students. These scholarships may be merit-based, need-based, or a combination of both. They aim to recognize outstanding academic achievement and support students who demonstrate financial need.

Research Scholarships: For students interested in research-based programs, TU Dublin may offer scholarships and funding opportunities for graduate-level research. These scholarships can provide financial support for research projects and help students focus on their academic and research goals.

External Scholarships: TU Dublin encourages international students to explore external scholarship opportunities provided by governments, organizations, and foundations in their home countries. These external scholarships can help offset the cost of tuition and living expenses.

Sports and Extracurricular Scholarships: In addition to academic scholarships, TU Dublin may provide scholarships for exceptional athletes or students involved in specific extracurricular activities. These scholarships recognize talents and achievements outside the classroom.

Graduates of the Bachelor of Arts (Honours) in Digital Marketing Technologies program at Technological University Dublin (TU Dublin) are well-positioned to pursue exciting and rewarding careers in various sectors of the digital marketing industry. Equipped with a unique blend of marketing expertise and technical skills, these graduates possess the knowledge and capabilities to thrive in roles that require them to leverage digital technologies and data-driven strategies to drive business growth and innovation.  

1. Digital Marketing Specialist: Graduates can pursue roles as digital marketing specialists, responsible for developing and executing digital marketing strategies that leverage emerging technologies and data analytics to promote products, services, or brands across digital channels. They may oversee social media campaigns, search engine optimization (SEO) efforts, email marketing, and content marketing initiatives to drive engagement, conversions, and revenue.

2. Marketing Technologist: Graduates can work as marketing technologists, bridging the gap between marketing and technology to optimize marketing processes, enhance customer experiences, and drive business outcomes. They may leverage marketing automation platforms, customer relationship management (CRM) systems, and data analytics tools to automate marketing workflows, personalize messaging, and measure campaign performance.

3. Data Analyst/Marketing Analytics Specialist: Graduates with strong analytical skills can pursue careers as data analysts or marketing analytics specialists, responsible for collecting, analyzing, and interpreting data to inform marketing strategy and decision-making. They may analyze website traffic, customer behavior, and campaign metrics to identify trends, insights, and opportunities for optimization.

4. Digital Strategy Consultant: Graduates can work as digital strategy consultants, advising businesses on digital transformation initiatives, marketing technology investments, and digital marketing best practices. They may help organizations develop comprehensive digital strategies, assess competitive landscapes, and identify opportunities to leverage emerging technologies for strategic advantage.

5. E-commerce Manager/Director: Graduates with expertise in e-commerce and digital marketing can pursue roles as e-commerce managers or directors, overseeing the online sales and marketing efforts of e-commerce businesses. They may develop and implement e-commerce strategies, optimize product listings, manage online advertising campaigns, and analyze sales data to drive revenue growth.

6. Digital Content Manager/Strategist: Graduates can specialize in digital content management and strategy, overseeing the creation, distribution, and optimization of digital content across various channels and platforms. They may develop content strategies, manage content calendars, and collaborate with creative teams to produce engaging and relevant content that resonates with target audiences.

7. Marketing Automation Specialist: Graduates can specialize in marketing automation, leveraging automation platforms and technologies to streamline marketing processes, nurture leads, and deliver personalized customer experiences. They may design and implement automated email campaigns, lead scoring models, and workflow automation to drive efficiency and effectiveness in marketing operations.

8. Digital Marketing Agency Professional: Graduates can join digital marketing agencies, where they can work with a diverse range of clients across industries to develop and execute digital marketing strategies and campaigns. They may serve as account managers, project managers, or digital marketing consultants, collaborating with clients to achieve their marketing goals and objectives.

9. Entrepreneur/Startup Founder: Graduates with entrepreneurial aspirations can start their own digital marketing consultancy, agency, or technology startup, offering digital marketing services, solutions, or platforms to businesses of all sizes. They may develop innovative digital marketing tools, applications, or platforms that address specific market needs or challenges.

10. Digital Marketing Trainer/Instructor: Graduates with a passion for education and training can pursue roles as digital marketing trainers or instructors, sharing their expertise and knowledge with aspiring digital marketers. They may teach courses, workshops, or seminars on digital marketing topics, providing practical insights, hands-on experience, and industry-relevant skills to students and professionals alike.