BA(Hons) in Digital Marketing

Undergraduate Entry Requirements

Academic Qualifications: For undergraduate programs, international students need a minimum academic qualification of 75% or above in their previous educational credentials.

English Language Proficiency: 

• IELTS: Overall 6.0 or 6.5, with a minimum of 5.5 in each section.
• TOEFL: Overall score of 80, with no less than 21 in writing and at least 18 in every other section.
• PTE (Pearson Test of English): Overall score of 65, with a minimum of 59.
• DET (Duolingo English Test): Minimum 120 overall, with at least 110 in each component.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

TU Dublin understands the importance of providing financial support to international students pursuing their education in Ireland. Scholarships are a valuable resource for students looking to alleviate the financial burden of their studies. 

International Scholarships: TU Dublin offers a variety of scholarships specifically designed for international students. These scholarships may be merit-based, need-based, or a combination of both. They aim to recognize outstanding academic achievement and support students who demonstrate financial need.

Research Scholarships: For students interested in research-based programs, TU Dublin may offer scholarships and funding opportunities for graduate-level research. These scholarships can provide financial support for research projects and help students focus on their academic and research goals.

External Scholarships: TU Dublin encourages international students to explore external scholarship opportunities provided by governments, organizations, and foundations in their home countries. These external scholarships can help offset the cost of tuition and living expenses.

Sports and Extracurricular Scholarships: In addition to academic scholarships, TU Dublin may provide scholarships for exceptional athletes or students involved in specific extracurricular activities. These scholarships recognize talents and achievements outside the classroom.

Graduates of the Bachelor of Arts (Honours) in Digital Marketing program at Technological University Dublin (TU Dublin) possess a diverse skill set and are well-positioned to pursue rewarding careers in various sectors of the digital marketing industry. With the increasing importance of online presence and digital strategies for businesses, the demand for skilled digital marketing professionals continues to grow.  

1. Digital Marketing Specialist: Graduates can work as digital marketing specialists, developing and implementing digital marketing strategies to promote products, services, or brands across digital channels. They may be responsible for managing social media campaigns, email marketing, content creation, and search engine optimization (SEO) efforts to drive traffic, engagement, and conversions.

2. Social Media Manager: Graduates can pursue roles as social media managers, overseeing an organization's presence on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube. They may be responsible for creating content, engaging with followers, managing social media advertising campaigns, and analyzing performance metrics to optimize social media strategy.

3. Digital Advertising Manager: Graduates can work as digital advertising managers, responsible for planning, executing, and optimizing digital advertising campaigns across various channels, including display ads, pay-per-click (PPC) ads, and native ads. They may utilize platforms like Google Ads, Facebook Ads, and LinkedIn Ads to reach target audiences and drive conversions.

4. Content Marketing Specialist: Graduates can specialize in content marketing, creating valuable and engaging content to attract and retain audiences, drive brand awareness, and generate leads. They may develop content strategies, produce blog posts, articles, videos, infographics, and other multimedia content, and distribute content across digital channels to achieve marketing goals.

5. SEO Specialist/Analyst: Graduates can pursue careers as search engine optimization (SEO) specialists or analysts, focusing on improving website visibility and rankings in search engine results pages (SERPs). They may conduct keyword research, optimize website content and structure, analyze website performance metrics, and implement SEO best practices to increase organic traffic and conversions.

6. E-commerce Marketing Manager: Graduates with expertise in e-commerce and online retailing can work as e-commerce marketing managers, responsible for driving online sales and revenue through digital marketing efforts. They may develop and execute e-commerce marketing strategies, optimize product listings, manage online advertising campaigns, and analyze sales data to identify opportunities for growth.

7. Digital Analytics Manager: Graduates can specialize in digital analytics, leveraging data analytics tools and techniques to measure and analyze the effectiveness of digital marketing campaigns. They may be responsible for tracking and interpreting key performance indicators (KPIs), generating reports, and providing insights to inform marketing strategy and decision-making.

8. Marketing Automation Specialist: Graduates can work as marketing automation specialists, leveraging marketing automation platforms to streamline marketing processes, nurture leads, and drive personalized customer experiences. They may design and implement automated email campaigns, lead scoring models, and workflow automation to optimize marketing efficiency and effectiveness.

9. Digital Marketing Consultant/Entrepreneur: Graduates with entrepreneurial aspirations can start their own digital marketing consultancy or agency, offering digital marketing services to businesses of all sizes. They may provide strategic consulting, campaign management, training, and other digital marketing solutions tailored to the needs of their clients.

10. Marketing Manager/Director: Graduates with extensive experience and leadership skills may advance to roles as marketing managers or directors, overseeing the overall marketing strategy and operations of an organization. They may be responsible for setting marketing goals, allocating budgets, managing marketing teams, and driving business growth through integrated marketing initiatives.