MSc Accounting and Finance
The MSc Accounting and Finance program at the University of Portsmouth is designed to p...
MSc Marketing Analytics
Portsmouth
INTAKE: September
Program Overview
The University of Portsmouth, UK, offers an MSc program in Marketing Analytics. This program equips students with the skills and knowledge needed to analyze data, derive valuable insights, and make informed marketing decisions.
-
Data Analysis Techniques: The MSc Marketing Analytics program focuses on teaching students a variety of data analysis techniques relevant to marketing. Students learn how to analyze large datasets, apply statistical methods, and use data visualization tools to uncover meaningful insights. They gain proficiency in using software and programming languages commonly used in marketing analytics, such as R and Python.
-
Consumer Behavior Analysis: The curriculum explores the application of marketing analytics in understanding consumer behavior. Students learn how to analyze consumer data, including demographic information, purchase history, and online behavior, to identify patterns and preferences. They gain insights into consumer segmentation, targeting, and positioning strategies.
-
Market Research and Forecasting: The program covers market research methodologies and techniques used in marketing analytics. Students learn how to design surveys, conduct focus groups, and collect data to support marketing decisions. They also learn how to use forecasting models to predict market trends, demand patterns, and sales performance.
-
Digital Marketing Analytics: The curriculum emphasizes the importance of digital marketing analytics in today's digital landscape. Students learn how to measure and analyze digital marketing campaigns, including website traffic, social media engagement, and online advertising metrics. They explore tools and platforms used for web analytics and campaign tracking.
-
Customer Relationship Management: The program delves into customer relationship management (CRM) and the role of analytics in optimizing customer interactions. Students learn how to leverage customer data to personalize marketing efforts, improve customer satisfaction, and increase customer loyalty. They explore customer segmentation, customer lifetime value analysis, and customer retention strategies.
-
Marketing Strategy and Decision Making: The curriculum equips students with the skills to make data-driven marketing decisions. Students learn how to use marketing analytics to evaluate marketing strategies, assess campaign effectiveness, and allocate marketing budgets. They gain insights into marketing performance measurement and optimization techniques.
Location
Portsmouth
Score
IELTS 6.5
Tuition Fee
£ 17900
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 91, with at least 17 in Listening, 20 in Reading, 21 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 51.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Portsmouth offers a range of scholarships and funding opportunities to support students in their academic journey. These scholarships are aimed at both domestic and international students and are awarded based on various criteria such as academic excellence, financial need, and specific areas of study.
- Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional students who demonstrate academic excellence and potential. It provides a significant fee reduction for the duration of the student's course.
- Vice-Chancellor's Global Development Scholarship: This scholarship is available to international students from selected countries who are applying for undergraduate or postgraduate taught courses. It offers a fee reduction of up to £4,000.
- Country-Specific Scholarships: The university offers scholarships specifically for students from certain countries or regions. These scholarships vary in value and eligibility criteria.
- Sports Scholarships: The University of Portsmouth recognizes the achievements of talented athletes and offers sports scholarships to support their development and academic success. These scholarships provide financial support, training facilities, and other benefits.
- Departmental Scholarships: Some academic departments at the University of Portsmouth offer scholarships to students who demonstrate exceptional academic performance or have a particular interest in a specific field of study. These scholarships are often subject-specific and may vary in terms of eligibility and value.
Graduates of the MSc Marketing Analytics program from the University of Portsmouth have excellent career prospects.
-
Marketing Analytics Specialist: Graduates can work as marketing analytics specialists, helping companies analyze marketing data, generate insights, and provide recommendations for marketing strategies. They can work in various industries, including consumer goods, retail, financial services, and digital marketing agencies.
-
Market Research Analyst: Graduates can pursue careers as market research analysts, responsible for collecting and analyzing data to support market research studies. They can work for market research firms, consulting companies, or within the market research departments of organizations.
-
Digital Marketing Analyst: Graduates can specialize in digital marketing analytics, working with companies to analyze and optimize digital marketing campaigns. They can work as digital marketing analysts, digital marketing strategists, or digital marketing consultants.
-
CRM Analyst: Graduates can work as CRM analysts, utilizing customer data and analytics to optimize customer relationship management strategies. They can work for companies across industries, focusing on enhancing customer experience, customer segmentation, and customer retention.
-
Data Analyst/Consultant: Graduates can pursue careers as data analysts or consultants, helping companies make data-driven decisions beyond marketing. They can work with large datasets, conduct statistical analysis, and provide insights to support business strategies.
-
Marketing Research Manager: Graduates can progress to managerial roles in marketing research, leading teams and overseeing research projects. They can work in market research agencies or within the research departments of organizations.
