MSc Accounting and Finance
The MSc Accounting and Finance program at the University of Portsmouth is designed to p...
Portsmouth
INTAKE: September
The University of Portsmouth, UK, offers an MA program in Fashion Marketing. This program is designed to provide students with a comprehensive understanding of the fashion industry and the marketing strategies used within it.
Fashion Industry Insights: The MA Fashion Marketing program provides students with a deep understanding of the fashion industry, including its historical context, current trends, and future directions. Students gain insights into consumer behavior, fashion branding, and the role of marketing in the fashion industry.
Marketing Strategies for Fashion: The curriculum focuses on the specific marketing strategies used in the fashion industry. Students learn how to develop effective marketing campaigns, create brand identities, and utilize digital marketing tools in the context of fashion. They explore various marketing channels, including social media, influencer marketing, and experiential marketing.
Consumer Behavior in Fashion: The program examines consumer behavior within the fashion industry. Students study the factors that influence consumer choices, such as cultural, social, and psychological aspects. They gain insights into market segmentation, target audience analysis, and consumer trends in the fashion market.
Fashion Brand Management: The curriculum covers the principles of brand management in the fashion industry. Students learn how to develop and position fashion brands, create brand identities, and manage brand equity. They explore brand communication strategies, brand extensions, and brand collaborations within the fashion context.
Retailing and Merchandising: The program delves into the retail and merchandising aspects of the fashion industry. Students learn about fashion retailing strategies, visual merchandising, store design, and customer experience management. They gain insights into the dynamics of online retailing and omni-channel strategies in the fashion sector.
Fashion Marketing Research and Analytics: The curriculum emphasizes the importance of data-driven decision-making in fashion marketing. Students learn research methods and analytics techniques specific to the fashion industry. They acquire skills in market research, trend analysis, and consumer insights using both qualitative and quantitative approaches.
Portsmouth
IELTS 6.5
£ 17900
Postgraduate Entry Requirements:
Students must provide:
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Portsmouth offers a range of scholarships and funding opportunities to support students in their academic journey. These scholarships are aimed at both domestic and international students and are awarded based on various criteria such as academic excellence, financial need, and specific areas of study.
Graduates of the MA Fashion Marketing program from the University of Portsmouth have excellent career prospects.
Fashion Brand Management: Graduates can pursue careers in fashion brand management, working for fashion brands and luxury goods companies. They can take on roles such as brand manager, brand strategist, or brand consultant, responsible for developing and implementing brand strategies and managing brand image.
Fashion Marketing and Communication: Graduates can work in fashion marketing and communication roles, either in-house for fashion brands or in marketing agencies specializing in fashion. They can be involved in creating marketing campaigns, managing social media presence, organizing fashion events, and executing influencer marketing strategies.
Retail and Merchandising: Graduates can pursue careers in fashion retail and merchandising, working for fashion retailers, department stores, or e-commerce companies. They can work as retail managers, visual merchandisers, or buyers, responsible for curating product assortments, optimizing store layouts, and enhancing the overall retail experience.
Fashion Public Relations: Graduates can work in fashion public relations, handling public relations and media relations for fashion brands and fashion PR agencies. They can be involved in managing press releases, organizing fashion shows, cultivating media relationships, and coordinating brand collaborations.
Fashion Market Research and Analytics: Graduates can work in fashion market research and analytics, assisting fashion brands in understanding consumer preferences, identifying market trends, and making data-driven marketing decisions. They can work as market research analysts, trend forecasters, or data analysts within the fashion industry.
Fashion Entrepreneurship: Graduates can start their own fashion businesses, leveraging their knowledge of fashion marketing and industry insights. They can launch fashion brands, online fashion stores, or fashion consulting ventures, utilizing their skills in branding, marketing, and consumer behavior.
Fashion Journalism and Content Creation: Graduates can pursue careers in fashion journalism, writing for fashion magazines, online publications, or fashion blogs. They can also explore opportunities in content creation for fashion brands, producing engaging fashion-related content for websites, social media platforms, and digital marketing campaigns.