Bachelor of Business (Honours) in International Business / Management / Marketing Management

Dublin

 

INTAKE: September

Program Overview

The Bachelor of Business (Honours) in International Business/Management/Marketing Management at Technological University Dublin (TU Dublin) is a comprehensive program designed to equip students with the knowledge, skills, and competencies needed to excel in the global business environment. With a strong emphasis on international perspectives, strategic management, and cross-cultural communication, this program prepares graduates for leadership roles in multinational corporations, international organizations, and global markets. Students have the opportunity to specialize in areas such as international business, management, or marketing management, tailoring their studies to their specific interests and career aspirations. Through a combination of theoretical learning, practical experience, and international exposure, graduates are well-prepared to navigate the complexities of international business and drive global success.

International Business Focus: The Bachelor of Business (Honours) program offers a specialized focus on international business, providing students with a deep understanding of the global marketplace, international trade, and cross-border business operations. Courses cover topics such as international marketing, global supply chain management, international finance, and cultural intelligence, preparing students to navigate the complexities of conducting business across borders.

Strategic Management Skills: Students develop strategic management skills essential for leading and managing businesses in a global context. They learn how to formulate and implement strategic plans, analyze competitive environments, and make informed decisions to achieve organizational objectives. Strategic management courses emphasize the development of critical thinking, problem-solving, and decision-making skills, preparing students for leadership roles in international business settings.

Cross-Cultural Communication: With a focus on cross-cultural communication, the program equips students with the skills needed to effectively interact and collaborate with individuals from diverse cultural backgrounds. Students learn how cultural differences influence communication styles, negotiation tactics, and business practices, preparing them to work in multicultural environments and manage international teams with confidence.

Specialization Options: The program offers students the opportunity to specialize in specific areas of business according to their interests and career goals. Specialization options may include international business, management, or marketing management. Students can tailor their elective courses to focus on their chosen specialization, gaining in-depth knowledge and expertise in their preferred area of study.

International Experience and Opportunities: TU Dublin emphasizes international experience as an integral part of the program. Students have the opportunity to participate in international study tours, exchange programs, or internships abroad, gaining firsthand exposure to different cultures, business practices, and global markets. These international experiences enhance students' cross-cultural competencies, expand their global networks, and enrich their overall learning experience.

Industry Engagement and Guest Lectures: The program fosters industry engagement through guest lectures, workshops, and industry projects conducted in collaboration with leading multinational corporations and international organizations. Students have the opportunity to learn from industry experts, gain insights into current trends and best practices, and build valuable connections that can facilitate internships and job placements in international business settings.

Pollster Education

Location

Dublin

Pollster Education

Score

IELTS: 6

Pollster Education

Tuition Fee

€ 13500

Undergraduate Entry Requirements

Academic Qualifications: For undergraduate programs, international students need a minimum academic qualification of 75% or above in their previous educational credentials.

English Language Proficiency: 

  • IELTS: Overall 6.0 or 6.5, with a minimum of 5.5 in each section.
  • TOEFL: Overall score of 80, with no less than 21 in writing and at least 18 in every other section.
  • PTE (Pearson Test of English): Overall score of 65, with a minimum of 59.
  • DET (Duolingo English Test): Minimum 120 overall, with at least 110 in each component.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

TU Dublin understands the importance of providing financial support to international students pursuing their education in Ireland. Scholarships are a valuable resource for students looking to alleviate the financial burden of their studies. 

International Scholarships: TU Dublin offers a variety of scholarships specifically designed for international students. These scholarships may be merit-based, need-based, or a combination of both. They aim to recognize outstanding academic achievement and support students who demonstrate financial need.

Research Scholarships: For students interested in research-based programs, TU Dublin may offer scholarships and funding opportunities for graduate-level research. These scholarships can provide financial support for research projects and help students focus on their academic and research goals.

External Scholarships: TU Dublin encourages international students to explore external scholarship opportunities provided by governments, organizations, and foundations in their home countries. These external scholarships can help offset the cost of tuition and living expenses.

Sports and Extracurricular Scholarships: In addition to academic scholarships, TU Dublin may provide scholarships for exceptional athletes or students involved in specific extracurricular activities. These scholarships recognize talents and achievements outside the classroom.

Graduates of the Bachelor of Business (Honours) program with a specialization in International Business, Management, or Marketing Management from Technological University Dublin (TU Dublin) are well-positioned to pursue diverse and rewarding career opportunities in a global context.  

  1. International Business Manager/Director: Graduates can pursue roles as international business managers or directors, responsible for overseeing global operations, managing international expansion strategies, and navigating cross-border regulations and cultural nuances. They play a key role in developing and implementing business strategies to maximize profitability and achieve sustainable growth in international markets.

  2. Global Marketing Manager: Graduates specializing in marketing management can pursue careers as global marketing managers, leading international marketing campaigns, developing market entry strategies, and managing brand positioning across diverse cultural contexts. They are responsible for analyzing market trends, identifying new opportunities, and driving brand awareness and customer engagement on a global scale.

  3. International Trade Specialist: Graduates with expertise in international business can pursue roles as international trade specialists, facilitating import-export transactions, managing trade agreements and regulations, and optimizing supply chain logistics to ensure efficient global trade operations. They work closely with suppliers, distributors, and government agencies to navigate complex international trade environments.

  4. Supply Chain Manager/Director: Graduates with a focus on supply chain management can pursue careers as supply chain managers or directors, responsible for coordinating the movement of goods and services across international borders. They oversee procurement, production, and distribution processes, optimize inventory levels, and manage relationships with global suppliers and logistics partners to ensure seamless supply chain operations.

  5. International Business Consultant: Graduates may choose to work as international business consultants, providing strategic advice and guidance to companies seeking to expand their global footprint or optimize their international operations. They conduct market research, assess market entry strategies, and develop customized solutions to address clients' specific business challenges and opportunities in international markets.

  6. Market Research Analyst: Graduates specializing in marketing management can pursue careers as market research analysts, gathering and analyzing data on consumer preferences, market trends, and competitive landscapes in international markets. They provide insights and recommendations to inform strategic marketing decisions, product development initiatives, and market expansion strategies.

  7. Brand Manager: Graduates with expertise in marketing management can pursue roles as brand managers, responsible for developing and executing brand strategies, managing brand portfolios, and ensuring brand consistency across global markets. They work to enhance brand equity, drive brand awareness, and differentiate products and services in competitive international markets.

  8. International Financial Analyst: Graduates with a strong foundation in finance and international business can pursue careers as international financial analysts, analyzing global economic trends, assessing currency risks, and evaluating investment opportunities in international markets. They provide financial analysis and recommendations to support strategic decision-making and mitigate financial risks associated with international operations.

  9. Export/Import Manager: Graduates specializing in international business can pursue roles as export/import managers, responsible for managing the export and import processes, negotiating trade agreements, and ensuring compliance with customs regulations and trade laws in international markets. They play a critical role in expanding market reach, optimizing trade routes, and maximizing profitability through international trade.

  10. Entrepreneur/Startup Founder: Some graduates may choose to start their own businesses or venture into entrepreneurship, leveraging their international business knowledge and skills to launch successful ventures in global markets. They identify niche opportunities, develop innovative products or services, and establish strategic partnerships to compete and thrive in the global business landscape.


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