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Bachelor of Business in Business (Common Entry)
Letterkenny
INTAKE: September
Program Overview
The Bachelor of Business in Business (Common Entry) at Atlantic Technological University (ATU), Ireland, is a versatile program designed to provide students with a strong foundation in various aspects of business management. This program offers students the opportunity to explore different disciplines within the field of business, including accounting, finance, marketing, management, entrepreneurship, and economics. Through a combination of core courses and elective modules, students gain essential knowledge and skills that are applicable across diverse industries and organizational contexts. The program aims to develop students' critical thinking, problem-solving, and decision-making abilities, preparing them for careers in business and leadership roles in a globalized economy.
Curriculum: The curriculum of the Bachelor of Business in Business (Common Entry) program at ATU is comprehensive and interdisciplinary, covering a wide range of topics relevant to contemporary business practice. Core courses include fundamentals of business, accounting principles, financial management, marketing strategies, organizational behavior, business law, and strategic management. Students also have the flexibility to choose elective modules in areas such as international business, digital marketing, human resource management, entrepreneurship, and business analytics. The program emphasizes experiential learning, case studies, and real-world applications to ensure that students develop practical skills and competencies that are valued by employers in today's competitive business environment.
Research Focus: ATU is committed to promoting research and innovation in business studies. The Bachelor of Business program encourages students to engage in research activities and projects that explore emerging trends, challenges, and opportunities in the business world. Research areas may include entrepreneurship, sustainable business practices, digital transformation, market analysis, consumer behavior, and corporate social responsibility. Through research-focused coursework, independent study projects, and collaboration with faculty members, students develop research skills, critical thinking abilities, and a deeper understanding of contemporary issues in business management.
Industry Engagement: Industry engagement is an integral part of the Bachelor of Business in Business (Common Entry) program at ATU. The university collaborates closely with local and international businesses, industry associations, and community organizations to provide students with opportunities for practical experience, internships, and industry projects. Industry partnerships enable students to apply classroom knowledge to real-world challenges, gain insights into industry practices and trends, and develop professional networks that enhance their career prospects upon graduation. Guest lectures, company visits, and networking events further enrich students' learning experiences and help them establish connections with potential employers and mentors in the business community.
Global Perspective: ATU promotes a global perspective in its business program, recognizing the interconnected nature of the global economy and the importance of cultural diversity and international cooperation in business management. The Bachelor of Business program encourages students to explore global business environments, cross-cultural communication, and international business strategies. Opportunities for study abroad programs, international internships, and multicultural learning experiences expose students to different business practices, regulatory frameworks, and market dynamics around the world. This global outlook prepares graduates to work effectively in diverse cultural contexts, to navigate global business challenges, and to seize opportunities in international markets.
Location
Letterkenny
Score
IELTS 6
Tuition Fee
€ 10500
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 70 with a minimum of 17 in each section.
- PTE: Overall score of 51 with a minimum of 49 in each section.
- DET: Overall score of 95 with no section score below 90 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Atlantic Technological University is dedicated to supporting international students in their pursuit of higher education. To this end, the university offers a range of scholarships and financial aid opportunities to help make studying in Ireland more affordable.
Merit-Based Scholarships: Atlantic Technological University offers merit-based scholarships for outstanding international students. These scholarships are awarded to students who have demonstrated exceptional academic performance and achievements.
Need-Based Financial Aid: The university provides financial aid to international students based on their financial needs. This assistance is designed to help students who may face financial challenges in pursuing their education.
Country-Specific Scholarships: Some scholarships may be available to students from specific countries. These scholarships are often established through government partnerships or institutional collaborations.
Research Scholarships: For students interested in research programs, Atlantic Technological University offers research scholarships that support research projects and endeavors. These scholarships can cover tuition fees, living expenses, and research-related costs.
Sports Scholarships: If you are a student-athlete with exceptional sporting talents, you may be eligible for sports scholarships. These scholarships can help you balance your academic and athletic pursuits.
External Scholarships: Atlantic Technological University encourages students to explore external scholarship opportunities provided by governments, foundations, and organizations in their home countries.
Graduates of the Bachelor of Business in Business (Common Entry) program from Atlantic Technological University (ATU) are equipped with a versatile skill set that prepares them for a wide range of career opportunities in the business world.
Business Analyst: Analyze market trends, financial data, and business operations to provide insights and recommendations for strategic decision-making. Business analysts help organizations identify opportunities for growth, efficiency improvements, and competitive advantage.
Management Consultant: Advise businesses on how to improve their performance, solve problems, and achieve their goals. Management consultants work with clients to assess organizational structures, processes, and strategies, and to develop and implement solutions for business challenges.
Financial Analyst: Evaluate investment opportunities, assess financial performance, and provide recommendations to investors, companies, or financial institutions. Financial analysts analyze financial statements, economic trends, and industry data to support investment decisions and financial planning.
Marketing Manager: Develop and execute marketing strategies to promote products or services, attract customers, and drive revenue growth. Marketing managers oversee market research, advertising campaigns, branding initiatives, and customer engagement efforts to achieve business objectives.
Human Resources (HR) Manager: Manage the recruitment, training, development, and retention of employees within an organization. HR managers ensure that personnel policies and practices comply with legal requirements and support the organization's goals and values.
Entrepreneur/Small Business Owner: Start and manage your own business venture, whether it's a startup, franchise, or family-owned business. Entrepreneurs identify business opportunities, develop business plans, secure funding, and oversee all aspects of business operations.
Operations Manager: Oversee the day-to-day operations of a business or department, ensuring that products or services are delivered efficiently, on time, and within budget. Operations managers are responsible for resource allocation, process improvement, and quality control.
Supply Chain Manager: Manage the flow of goods and services from suppliers to customers, optimizing supply chain processes, logistics, and inventory management. Supply chain managers coordinate with suppliers, manufacturers, distributors, and retailers to ensure smooth and cost-effective operations.
Project Manager: Plan, execute, and monitor projects from initiation to completion, ensuring that they are delivered on time, within scope, and within budget. Project managers coordinate resources, manage risks, and communicate with stakeholders to achieve project objectives.
International Business Specialist: Develop and implement strategies for conducting business in international markets, including market entry, expansion, and global trade. International business specialists navigate cultural, legal, and regulatory differences to facilitate international business transactions and partnerships.
