MSc Accounting and Finance
The MSc Accounting and Finance program at the University of Portsmouth is designed to p...
MA International Marketing
Portsmouth
INTAKE: Jan & Sept
Program Overview
The University of Portsmouth, UK, offers an MA program in International Marketing. This program provides students with a comprehensive understanding of global marketing strategies, consumer behavior, and market dynamics across different countries and cultures.
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Global Marketing Strategies: The MA International Marketing program at the University of Portsmouth focuses on developing strategic marketing skills for global markets. Students learn about the challenges and opportunities of marketing products and services in diverse cultural and economic contexts. They study market entry strategies, international branding, and adapting marketing campaigns to different regions.
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Consumer Behavior in Global Markets: The program explores the complexities of consumer behavior in international markets. Students gain insights into cultural, social, and psychological factors that influence consumer preferences and purchasing decisions. They learn how to conduct market research, analyze consumer trends, and develop targeted marketing strategies to engage global audiences.
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International Market Research: Students in this program develop strong research skills to understand market trends, assess competition, and identify market opportunities. They learn qualitative and quantitative research methodologies, data analysis techniques, and market segmentation strategies. Students also gain knowledge of digital marketing tools and analytics for effective decision-making in international markets.
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Global Brand Management: The program emphasizes the importance of brand management in the global marketplace. Students learn how to build and manage strong global brands, including brand positioning, brand equity, and brand communication strategies. They explore case studies of successful global brands and learn from practical examples of brand expansion and localization.
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Cross-Cultural Communication and Negotiation: Students develop cross-cultural communication skills to effectively communicate and negotiate with diverse stakeholders in international business settings. They learn about cultural dimensions, communication styles, and ethical considerations when conducting business across cultures. Students also develop skills in building relationships and managing partnerships in global markets.
Location
Portsmouth
Score
IELTS 6.5
Tuition Fee
£ 17900
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 91, with at least 17 in Listening, 20 in Reading, 21 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 51.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Portsmouth offers a range of scholarships and funding opportunities to support students in their academic journey. These scholarships are aimed at both domestic and international students and are awarded based on various criteria such as academic excellence, financial need, and specific areas of study.
- Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional students who demonstrate academic excellence and potential. It provides a significant fee reduction for the duration of the student's course.
- Vice-Chancellor's Global Development Scholarship: This scholarship is available to international students from selected countries who are applying for undergraduate or postgraduate taught courses. It offers a fee reduction of up to £4,000.
- Country-Specific Scholarships: The university offers scholarships specifically for students from certain countries or regions. These scholarships vary in value and eligibility criteria.
- Sports Scholarships: The University of Portsmouth recognizes the achievements of talented athletes and offers sports scholarships to support their development and academic success. These scholarships provide financial support, training facilities, and other benefits.
- Departmental Scholarships: Some academic departments at the University of Portsmouth offer scholarships to students who demonstrate exceptional academic performance or have a particular interest in a specific field of study. These scholarships are often subject-specific and may vary in terms of eligibility and value.
Graduates of the MA International Marketing program from the University of Portsmouth have excellent career prospects.
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Global Marketing Manager: Graduates can pursue careers as marketing managers in multinational corporations, overseeing global marketing strategies, brand management, and market expansion. They develop and execute marketing campaigns to reach diverse international audiences.
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International Market Research Analyst: Graduates can work as market research analysts, gathering and analyzing data to assess market opportunities, consumer behavior, and competitive landscapes in international markets. They provide valuable insights for companies to make informed marketing decisions.
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International Business Development Manager: Graduates can work as business development managers, identifying new market opportunities and developing strategies to expand into international markets. They establish partnerships, conduct market assessments, and drive business growth in global markets.
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Global Advertising and Promotion Specialist: Graduates can pursue careers in advertising agencies, working as specialists in global advertising and promotion. They develop creative campaigns, coordinate with international teams, and ensure brand consistency across different markets.
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International Trade and Export Manager: Graduates can work in export departments or trade organizations, facilitating international trade and managing export activities. They navigate global regulations, explore new markets, and develop strategies to increase export volumes.
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Digital Marketing Manager: Graduates can specialize in digital marketing roles, leveraging digital platforms and technologies to reach global audiences. They develop and implement digital marketing strategies, optimize online presence, and utilize data analytics for effective marketing campaigns.
