BSc Hons (Tourism & Digital Marketing)

Undergraduate Entry Requirements

Academic Qualifications: For undergraduate programs, international students need a minimum academic qualification of 75% or above in their previous educational credentials.

English Language Proficiency: 

• IELTS: Overall 6.0 or 6.5, with a minimum of 5.5 in each section.
• TOEFL: Overall score of 80, with no less than 21 in writing and at least 18 in every other section.
• PTE (Pearson Test of English): Overall score of 65, with a minimum of 59.
• DET (Duolingo English Test): Minimum 120 overall, with at least 110 in each component.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

TU Dublin understands the importance of providing financial support to international students pursuing their education in Ireland. Scholarships are a valuable resource for students looking to alleviate the financial burden of their studies. 

International Scholarships: TU Dublin offers a variety of scholarships specifically designed for international students. These scholarships may be merit-based, need-based, or a combination of both. They aim to recognize outstanding academic achievement and support students who demonstrate financial need.

Research Scholarships: For students interested in research-based programs, TU Dublin may offer scholarships and funding opportunities for graduate-level research. These scholarships can provide financial support for research projects and help students focus on their academic and research goals.

External Scholarships: TU Dublin encourages international students to explore external scholarship opportunities provided by governments, organizations, and foundations in their home countries. These external scholarships can help offset the cost of tuition and living expenses.

Sports and Extracurricular Scholarships: In addition to academic scholarships, TU Dublin may provide scholarships for exceptional athletes or students involved in specific extracurricular activities. These scholarships recognize talents and achievements outside the classroom.

Graduates of the BSc Hons (Tourism & Digital Marketing) program at Technological University Dublin (TU Dublin), Ireland, are well-positioned to pursue diverse and rewarding career opportunities in the dynamic tourism industry. With a unique blend of skills in tourism management and digital marketing, graduates can explore roles across various sectors, leveraging their expertise to drive innovation, enhance visitor experiences, and contribute to the growth of tourism businesses and destinations.

1. Digital Marketing Specialist: Graduates can pursue careers as digital marketing specialists within the tourism sector, working for tourism boards, destination management organizations, hotels, resorts, and travel agencies. They leverage their expertise in SEO, social media marketing, content creation, and data analytics to develop and implement effective digital marketing strategies that attract visitors, increase brand awareness, and drive bookings.

2. Tourism Manager: With a strong foundation in tourism management principles, graduates are equipped to take on managerial roles in various tourism-related organizations. They may work as tourism managers for attractions, museums, cultural heritage sites, or event management companies, overseeing operations, marketing initiatives, visitor services, and strategic planning to optimize the visitor experience and achieve organizational objectives.

3. Destination Marketing Specialist: Graduates can specialize in destination marketing, promoting tourism destinations to domestic and international travelers. They collaborate with destination marketing organizations, tourism boards, and government agencies to develop destination branding campaigns, create engaging content, and implement marketing initiatives that showcase the unique attractions, culture, and experiences of a destination.

4. E-Tourism Consultant: With expertise in digital technologies and their application in the tourism industry, graduates can work as e-tourism consultants, providing advisory services to tourism businesses seeking to enhance their online presence and digital marketing efforts. They offer insights and recommendations on website optimization, social media strategies, online booking systems, and customer relationship management to drive business growth and competitiveness.

5. Travel Technology Innovator: Graduates with a passion for technology and innovation may pursue careers in travel technology companies, startups, or entrepreneurship ventures. They leverage their knowledge of emerging technologies, such as VR, AR, AI, and blockchain, to develop innovative solutions that enhance the travel experience, streamline operations, and disrupt traditional models of tourism distribution and marketing.

6. Market Research Analyst: Graduates can work as market research analysts, conducting research and analysis to inform strategic decision-making in the tourism industry. They collect and analyze data on consumer trends, market demand, competitor performance, and industry developments to provide actionable insights and recommendations to tourism businesses and organizations seeking to stay competitive in the market.