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Bachelor of Business (Hons) Marketing with Online Technologies
Letterkenny
INTAKE: September
Program Overview
The Bachelor of Business (Hons) Marketing with Online Technologies program at Atlantic Technological University (ATU) in Ireland offers students a comprehensive education that integrates traditional marketing principles with cutting-edge online technologies. This program is designed to prepare students for careers in digital marketing, e-commerce, social media management, and other areas where online technologies play a critical role in business success. Through a combination of theoretical knowledge, practical skills, and hands-on experience, students develop expertise in leveraging online platforms to create, implement, and analyze marketing strategies that drive business growth and engage modern consumers.
Curriculum: The curriculum of the Bachelor of Business (Hons) Marketing with Online Technologies program covers a wide range of topics relevant to both traditional marketing principles and digital marketing strategies. Students study core subjects such as marketing management, consumer behavior, market research, and brand management. They also learn about online technologies, including website development, search engine optimization (SEO), social media marketing, email marketing, and digital analytics. The curriculum is designed to be dynamic and responsive to industry trends, incorporating case studies, projects, and simulations to help students develop practical skills and real-world experience in digital marketing.
Research Focus: ATU's Bachelor of Business (Hons) Marketing with Online Technologies program emphasizes research as a cornerstone of understanding consumer behavior, market trends, and emerging technologies in the field of marketing. Faculty members and students engage in research activities that explore topics such as digital marketing effectiveness, social media engagement, online consumer psychology, and e-commerce trends. Research projects may involve analyzing data from digital marketing campaigns, conducting surveys or experiments, or examining case studies of successful online marketing strategies. Through research-led teaching and experiential learning, students develop critical thinking skills, research methodology, and the ability to apply marketing theory to practical business challenges in the digital age.
Industry Engagement: Atlantic Technological University maintains strong connections with industry partners, marketing agencies, and technology companies, providing students with opportunities to engage with professionals, practitioners, and experts in the field of digital marketing. Industry experts contribute to curriculum development, ensuring that the program remains relevant and aligned with current industry standards and best practices. Students benefit from guest lectures, workshops, and industry placements that expose them to real-world marketing campaigns, digital tools, and strategies used by leading companies in various industries. Additionally, internships and work placements offer valuable hands-on experience and industry insights, enhancing students' employability and career prospects in the competitive field of digital marketing.
Global Perspective: ATU's Bachelor of Business (Hons) Marketing with Online Technologies program promotes a global perspective, recognizing the interconnectedness of the digital economy and the importance of cultural diversity and international collaboration in marketing. Students learn about global marketing trends, cross-cultural consumer behavior, and international digital marketing strategies. The program offers opportunities for international study exchanges, internships abroad, and participation in global marketing competitions and conferences, allowing students to gain exposure to different cultural norms, market dynamics, and emerging technologies in the global marketplace. This global outlook prepares graduates to work in diverse cultural contexts and contribute to the success of multinational corporations, global brands, or digital startups in the digital age.
Location
Letterkenny
Score
IELTS 6
Tuition Fee
€ 10500
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 70 with a minimum of 17 in each section.
- PTE: Overall score of 51 with a minimum of 49 in each section.
- DET: Overall score of 95 with no section score below 90 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Atlantic Technological University is dedicated to supporting international students in their pursuit of higher education. To this end, the university offers a range of scholarships and financial aid opportunities to help make studying in Ireland more affordable.
Merit-Based Scholarships: Atlantic Technological University offers merit-based scholarships for outstanding international students. These scholarships are awarded to students who have demonstrated exceptional academic performance and achievements.
Need-Based Financial Aid: The university provides financial aid to international students based on their financial needs. This assistance is designed to help students who may face financial challenges in pursuing their education.
Country-Specific Scholarships: Some scholarships may be available to students from specific countries. These scholarships are often established through government partnerships or institutional collaborations.
Research Scholarships: For students interested in research programs, Atlantic Technological University offers research scholarships that support research projects and endeavors. These scholarships can cover tuition fees, living expenses, and research-related costs.
Sports Scholarships: If you are a student-athlete with exceptional sporting talents, you may be eligible for sports scholarships. These scholarships can help you balance your academic and athletic pursuits.
External Scholarships: Atlantic Technological University encourages students to explore external scholarship opportunities provided by governments, foundations, and organizations in their home countries.
Graduates of the Bachelor of Business (Hons) Marketing with Online Technologies program at Atlantic Technological University (ATU) in Ireland are well-prepared for a variety of exciting career opportunities in the rapidly evolving field of digital marketing and online technologies.
Digital Marketing Specialist: Digital marketing specialists develop and implement online marketing strategies to promote products or services across various digital channels. They are proficient in search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. Digital marketing specialists work in marketing agencies, corporations, e-commerce companies, and startups to drive website traffic, generate leads, and increase brand awareness and engagement.
Social Media Manager: Social media managers are responsible for managing and growing brands' presence on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. They create and curate content, engage with followers, run social media advertising campaigns, and analyze social media metrics to optimize performance. Social media managers work in marketing departments, digital agencies, or as freelancers, helping brands build relationships with their audiences and drive business results through social media.
E-commerce Manager: E-commerce managers oversee the online sales operations of businesses, including website management, product listings, pricing strategies, payment processing, and order fulfillment. They analyze market trends, monitor competitor activities, and implement e-commerce marketing initiatives to drive sales and maximize profitability. E-commerce managers work in retail companies, online marketplaces, and digital agencies, leveraging online technologies to create seamless shopping experiences for customers.
Content Marketing Strategist: Content marketing strategists develop and execute content strategies to attract, engage, and convert audiences through valuable and relevant content. They create a variety of content types, including blog posts, articles, videos, infographics, and whitepapers, and distribute them across digital platforms to drive brand awareness, website traffic, and lead generation. Content marketing strategists work in marketing teams, content agencies, or as freelance consultants, helping brands tell compelling stories and build relationships with their target audiences.
Digital Analytics Specialist: Digital analytics specialists analyze data from digital marketing campaigns, websites, and social media platforms to measure performance, identify trends, and optimize marketing strategies. They use tools such as Google Analytics, Adobe Analytics, and social media analytics platforms to track key metrics, conduct A/B testing, and generate insights that inform decision-making and drive business growth. Digital analytics specialists work in marketing departments, analytics firms, or as consultants, helping organizations make data-driven decisions to improve ROI and customer experiences.
Online Marketing Consultant: Online marketing consultants provide strategic guidance and expertise to businesses seeking to enhance their online presence and marketing effectiveness. They assess clients' goals, challenges, and opportunities, and develop customized digital marketing strategies and solutions to achieve measurable results. Online marketing consultants may specialize in areas such as SEO, PPC advertising, social media marketing, or website optimization, and work with clients across various industries to drive business growth and success in the digital marketplace.
Digital Brand Manager: Digital brand managers are responsible for developing and maintaining brands' online identities and reputations. They oversee brand messaging, visual branding, and brand consistency across digital channels, ensuring alignment with brand values and business objectives. Digital brand managers work closely with marketing teams, creative agencies, and senior management to build strong brand equity and customer loyalty through compelling storytelling and engaging digital experiences.
Search Engine Optimization (SEO) Specialist: SEO specialists optimize websites and digital content to improve their visibility and rankings in search engine results pages (SERPs). They conduct keyword research, optimize website structure and content, and implement on-page and off-page SEO strategies to increase organic traffic and improve search engine rankings. SEO specialists work in digital agencies, marketing departments, or as freelancers, helping businesses increase their online visibility and attract more qualified leads and customers through search engines.
Email Marketing Manager: Email marketing managers develop and execute email marketing campaigns to engage subscribers, nurture leads, and drive conversions. They create personalized and targeted email content, design visually appealing email templates, and analyze email performance metrics to optimize campaign effectiveness. Email marketing managers work in marketing departments, email service providers, or as consultants, leveraging email marketing automation tools and best practices to deliver relevant and timely messages that resonate with recipients and drive business results.
Online Advertising Manager: Online advertising managers plan, execute, and optimize digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising networks. They set campaign objectives, define target audiences, allocate budgets, and monitor campaign performance to maximize ROI and achieve marketing goals. Online advertising managers work in advertising agencies, marketing departments, or as freelancers, leveraging online advertising platforms and technologies to reach and engage audiences with relevant and impactful ad creatives.
