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Bachelor of Arts (Hons) Fashion with Promotion
Letterkenny
INTAKE: September
Program Overview
The Bachelor of Arts (Hons) in Fashion with Promotion program at Atlantic Technological University (ATU) in Ireland is a dynamic and interdisciplinary program that combines the creative aspects of fashion design with the strategic elements of fashion promotion and marketing. This program provides students with a comprehensive understanding of the fashion industry, equipping them with the skills and knowledge needed to succeed in various roles within this competitive field. With a focus on creativity, innovation, and industry relevance, the program prepares graduates to navigate the dynamic and evolving landscape of the fashion industry.
Curriculum: The curriculum of the Bachelor of Arts (Hons) in Fashion with Promotion program is carefully designed to cover both the creative and business aspects of the fashion industry. Students begin with foundational courses that cover fashion history, design principles, and garment construction techniques. As they progress through the program, they have the opportunity to specialize in areas such as fashion promotion, branding, marketing, retail merchandising, and fashion journalism. The curriculum integrates practical projects, industry placements, and professional development workshops, allowing students to develop their creative skills while gaining practical experience and industry insights.
Research Focus: ATU's Bachelor of Arts (Hons) in Fashion with Promotion program emphasizes research as a fundamental aspect of the creative process. Faculty members and students engage in research activities that explore emerging trends, consumer behavior, cultural influences, and sustainability in the fashion industry. Research projects may include studies on fashion marketing strategies, brand management, ethical fashion practices, or the impact of digital technologies on fashion promotion. Through research-led teaching and inquiry-based learning, students develop critical thinking skills, market insights, and a deeper understanding of the social, cultural, and environmental dimensions of fashion.
Industry Engagement: Atlantic Technological University fosters strong connections with the fashion industry, providing students with opportunities to engage with professionals, practitioners, and organizations in the field. Industry experts are involved in curriculum development, ensuring that the program remains relevant to current industry standards and practices. Students benefit from guest lectures, industry workshops, and networking events that expose them to real-world fashion promotion strategies, industry trends, and professional networks. Additionally, internships and work placements offer valuable hands-on experience and the chance to establish connections with potential employers, enhancing students' employability and career prospects upon graduation.
Global Perspective: ATU's Bachelor of Arts (Hons) in Fashion with Promotion program promotes a global perspective, recognizing the interconnected nature of the fashion industry in a multicultural world. Students are encouraged to explore diverse fashion traditions, global markets, and cross-cultural influences on fashion design and promotion. The program offers opportunities for international collaborations, study tours, and participation in fashion events and competitions on a global scale, allowing students to gain exposure to different fashion cultures, practices, and business models. This global outlook prepares graduates to work in diverse cultural contexts and contribute to the global fashion discourse through their creative and strategic contributions.
Location
Letterkenny
Score
IELTS 6
Tuition Fee
€ 10000
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 70 with a minimum of 17 in each section.
- PTE: Overall score of 51 with a minimum of 49 in each section.
- DET: Overall score of 95 with no section score below 90 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Atlantic Technological University is dedicated to supporting international students in their pursuit of higher education. To this end, the university offers a range of scholarships and financial aid opportunities to help make studying in Ireland more affordable.
Merit-Based Scholarships: Atlantic Technological University offers merit-based scholarships for outstanding international students. These scholarships are awarded to students who have demonstrated exceptional academic performance and achievements.
Need-Based Financial Aid: The university provides financial aid to international students based on their financial needs. This assistance is designed to help students who may face financial challenges in pursuing their education.
Country-Specific Scholarships: Some scholarships may be available to students from specific countries. These scholarships are often established through government partnerships or institutional collaborations.
Research Scholarships: For students interested in research programs, Atlantic Technological University offers research scholarships that support research projects and endeavors. These scholarships can cover tuition fees, living expenses, and research-related costs.
Sports Scholarships: If you are a student-athlete with exceptional sporting talents, you may be eligible for sports scholarships. These scholarships can help you balance your academic and athletic pursuits.
External Scholarships: Atlantic Technological University encourages students to explore external scholarship opportunities provided by governments, foundations, and organizations in their home countries.
Graduates of the Bachelor of Arts (Hons) in Fashion with Promotion program at Atlantic Technological University (ATU) in Ireland are well-equipped for a variety of exciting career opportunities in the dynamic and fast-paced fashion industry.
Fashion Marketing Manager: Many graduates pursue careers as fashion marketing managers, overseeing the promotion and advertising strategies for fashion brands and retailers. Fashion marketing managers develop marketing campaigns, create promotional materials, and implement digital marketing strategies to increase brand awareness and drive sales. They analyze market trends, consumer behavior, and competitor activities to develop targeted marketing initiatives that resonate with the target audience and align with the brand's identity and objectives.
Fashion Buyer/Merchandiser: Graduates may pursue careers as fashion buyers or merchandisers, responsible for selecting and purchasing fashion products for retail stores, e-commerce platforms, or fashion brands. Fashion buyers research market trends, negotiate with suppliers, and analyze sales data to make informed purchasing decisions that optimize inventory levels and maximize profitability. Merchandisers plan and coordinate product assortments, pricing strategies, and promotional activities to attract customers and drive sales in retail environments.
Fashion Public Relations (PR) Specialist: For those with strong communication skills, careers as fashion PR specialists offer opportunities to manage the public image and reputation of fashion brands and designers. Fashion PR specialists develop and implement PR campaigns, cultivate relationships with media outlets and influencers, and organize press events and fashion shows to generate positive publicity and media coverage for their clients. They serve as brand ambassadors, spokespersons, and crisis managers, ensuring that brands maintain a positive and influential presence in the fashion industry.
Fashion Stylist/Editorial Assistant: Graduates may pursue careers as fashion stylists or editorial assistants, working in fashion magazines, advertising agencies, or styling firms. Fashion stylists select clothing and accessories for photo shoots, fashion shows, or celebrity appearances, creating visually compelling looks that align with editorial themes and client preferences. Editorial assistants support the editorial team in researching trends, writing fashion features, and coordinating photo shoots, gaining valuable experience and insights into the fashion publishing industry.
Fashion Event Coordinator: With a flair for organization and creativity, graduates may pursue careers as fashion event coordinators, planning and executing fashion shows, runway presentations, and special events for fashion brands, designers, or organizations. Fashion event coordinators manage all aspects of event planning, including venue selection, budget management, vendor coordination, and guest relations, ensuring that events run smoothly and leave a lasting impression on attendees. They collaborate with designers, models, stylists, and production teams to create memorable and impactful fashion experiences.
Fashion Entrepreneur/Brand Manager: Entrepreneurial graduates may choose to start their own fashion businesses or brands, launching clothing lines, accessories labels, or fashion boutiques. Fashion entrepreneurs identify market niches, develop unique brand identities, and create product offerings that resonate with target customers. They oversee all aspects of business operations, including product development, marketing, sales, and distribution, leveraging their creativity, vision, and business acumen to build successful and sustainable fashion enterprises.
