Bachelor of Business (Hons) in Marketing

Undergraduate Entry Requirements 

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 70 with a minimum of 17 in each section.
• PTE: Overall score of 51 with a minimum of 49 in each section.
• DET: Overall score of 95 with no section score below 90 is required.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Atlantic Technological University is dedicated to supporting international students in their pursuit of higher education. To this end, the university offers a range of scholarships and financial aid opportunities to help make studying in Ireland more affordable.

Merit-Based Scholarships: Atlantic Technological University offers merit-based scholarships for outstanding international students. These scholarships are awarded to students who have demonstrated exceptional academic performance and achievements.

Need-Based Financial Aid: The university provides financial aid to international students based on their financial needs. This assistance is designed to help students who may face financial challenges in pursuing their education.

Country-Specific Scholarships: Some scholarships may be available to students from specific countries. These scholarships are often established through government partnerships or institutional collaborations.

Research Scholarships: For students interested in research programs, Atlantic Technological University offers research scholarships that support research projects and endeavors. These scholarships can cover tuition fees, living expenses, and research-related costs.

Sports Scholarships: If you are a student-athlete with exceptional sporting talents, you may be eligible for sports scholarships. These scholarships can help you balance your academic and athletic pursuits.

External Scholarships: Atlantic Technological University encourages students to explore external scholarship opportunities provided by governments, foundations, and organizations in their home countries.

Graduates of Atlantic Technological University's Bachelor of Business (Hons) in Marketing program in Ireland possess the knowledge and skills to pursue diverse and rewarding career opportunities in the field of marketing. 

Marketing Manager/Director: Marketing managers or directors oversee the development and implementation of marketing strategies to promote products or services. They analyze market trends, identify target audiences, plan advertising campaigns, and manage marketing budgets to achieve business objectives.

Market Research Analyst: Market research analysts gather and analyze data on consumer preferences, market trends, and competitor activities to help companies make informed business decisions. They conduct surveys, interviews, and focus groups, and use statistical techniques to interpret data and generate insights.

Digital Marketing Specialist: Digital marketing specialists focus on leveraging digital channels such as websites, social media, email, and search engines to reach and engage target audiences. They develop digital marketing campaigns, optimize online content, and analyze digital metrics to drive traffic, leads, and sales.

Brand Manager: Brand managers are responsible for building and maintaining the reputation and identity of a brand. They develop brand strategies, create brand messaging, oversee brand campaigns, and ensure brand consistency across all marketing channels.

Advertising Account Executive: Advertising account executives work for advertising agencies, managing client accounts and coordinating advertising campaigns. They liaise between clients and agency teams, develop advertising proposals, oversee campaign execution, and monitor campaign performance.

Social Media Manager: Social media managers are responsible for managing an organization's presence on social media platforms. They develop social media strategies, create content calendars, engage with followers, and analyze social media metrics to optimize performance.

Public Relations Specialist: Public relations specialists manage the public image and reputation of organizations. They develop communication strategies, write press releases, organize media events, and respond to media inquiries to enhance brand perception and manage crisis situations.

Sales Manager: Sales managers oversee sales teams and develop sales strategies to drive revenue growth. They set sales targets, train and motivate sales staff, analyze sales data, and collaborate with marketing teams to develop effective sales and promotional initiatives.

Product Manager: Product managers are responsible for managing the development and marketing of specific products or product lines. They conduct market research, define product features, coordinate product launches, and collaborate with cross-functional teams to ensure product success.

Marketing Consultant: Marketing consultants provide expert advice and guidance to businesses on marketing strategies, tactics, and campaigns. They conduct audits, develop marketing plans, and offer recommendations to help businesses achieve their marketing objectives.