Bachelor of Business in Applied Sport with Business

Sligo

 

INTAKE: September

Program Overview

The Bachelor of Business in Applied Sport with Business program at Atlantic Technological University (ATU) in Ireland provides students with a unique blend of business management skills and practical knowledge in the field of sports management. This program combines theoretical coursework with hands-on experience, preparing students for diverse career opportunities in the sports industry.

Curriculum: The curriculum of the Bachelor of Business in Applied Sport with Business at ATU covers a wide range of topics relevant to sports management and business administration. Courses include sports marketing, event management, sports finance, sports law and ethics, sports psychology, and strategic management. Students also have the opportunity to choose elective courses in areas such as sports coaching, sports analytics, and sports facility management. The curriculum is designed to provide students with a solid foundation in both business principles and sports management practices.

Research Focus: Research is an essential component of the Bachelor of Business in Applied Sport with Business program at ATU. Faculty members are actively engaged in research projects exploring various aspects of sports management, including fan engagement, sponsorship effectiveness, athlete development, and sports governance. Students have the opportunity to participate in research initiatives, gaining valuable experience in research methodology, data analysis, and presentation skills.

Industry Engagement: Atlantic Technological University emphasizes industry engagement in its Bachelor of Business in Applied Sport with Business program. The university collaborates with sports organizations, professional sports teams, governing bodies, and sports facilities to provide students with opportunities for internships, work placements, and industry projects. Guest lectures, industry workshops, and networking events connect students with professionals in the field, allowing them to gain insights into current industry practices, trends, and career pathways.

Global Perspective: The Bachelor of Business in Applied Sport with Business program at ATU promotes a global perspective on sports management and business. Through coursework, case studies, and international study tours, students gain an understanding of global sports markets, international sporting events, and cross-cultural management practices. Opportunities for international internships and participation in global sports conferences further enhance students' cross-cultural awareness and prepare them for careers in the global sports industry.

Pollster Education

Location

Sligo

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

€ 10500

Undergraduate Entry Requirements 

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
  • TOEFL: Overall score of 70 with a minimum of 17 in each section.
  • PTE: Overall score of 51 with a minimum of 49 in each section.
  • DET: Overall score of 95 with no section score below 90 is required.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Atlantic Technological University is dedicated to supporting international students in their pursuit of higher education. To this end, the university offers a range of scholarships and financial aid opportunities to help make studying in Ireland more affordable.

Merit-Based Scholarships: Atlantic Technological University offers merit-based scholarships for outstanding international students. These scholarships are awarded to students who have demonstrated exceptional academic performance and achievements.

Need-Based Financial Aid: The university provides financial aid to international students based on their financial needs. This assistance is designed to help students who may face financial challenges in pursuing their education.

Country-Specific Scholarships: Some scholarships may be available to students from specific countries. These scholarships are often established through government partnerships or institutional collaborations.

Research Scholarships: For students interested in research programs, Atlantic Technological University offers research scholarships that support research projects and endeavors. These scholarships can cover tuition fees, living expenses, and research-related costs.

Sports Scholarships: If you are a student-athlete with exceptional sporting talents, you may be eligible for sports scholarships. These scholarships can help you balance your academic and athletic pursuits.

External Scholarships: Atlantic Technological University encourages students to explore external scholarship opportunities provided by governments, foundations, and organizations in their home countries.

Graduates of Atlantic Technological University's Bachelor of Business in Applied Sport with Business program in Ireland are well-equipped to pursue various rewarding career paths in the dynamic and growing sports industry.

Sports Marketing Specialist: Sports marketing specialists develop and implement marketing strategies to promote sports teams, events, products, and services. They create advertising campaigns, manage sponsorships and partnerships, and engage fans through digital and social media channels.

Sports Event Manager: Sports event managers plan, organize, and execute sports events, including tournaments, races, competitions, and exhibitions. They handle logistics, budgeting, venue selection, marketing, and on-site management to ensure the success of sporting events.

Sports Business Analyst: Sports business analysts analyze data and trends in the sports industry to provide insights and recommendations for strategic decision-making. They evaluate revenue streams, consumer behavior, market trends, and financial performance to optimize business operations.

Athlete Manager/Agent: Athlete managers or agents represent athletes and negotiate contracts with teams, sponsors, and endorsers on their behalf. They provide career guidance, manage endorsements and appearances, and advocate for the best interests of their clients.

Sports Facility Manager: Sports facility managers oversee the operations of sports facilities, such as stadiums, arenas, and training centers. They coordinate scheduling, maintenance, security, and customer service to ensure the smooth operation of sports venues.

Sports Business Development Manager: Sports business development managers identify and pursue opportunities to expand revenue streams and grow the business of sports organizations. They negotiate partnerships, develop new products or services, and explore emerging markets to drive business growth.

Sports Entrepreneur: Sports entrepreneurs establish and operate their own sports-related businesses, such as sports equipment manufacturing, sports retailing, sports media, or sports technology startups. They identify market needs, develop innovative solutions, and manage all aspects of their businesses.

Sports Sponsorship Manager: Sports sponsorship managers oversee sponsorship programs and partnerships between sports organizations and corporate sponsors. They negotiate sponsorship deals, develop activation strategies, and measure the effectiveness of sponsorship campaigns.

Sports Consultant: Sports consultants provide expert advice and consultancy services to sports organizations, businesses, and stakeholders. They offer insights on marketing strategies, revenue optimization, fan engagement, and other aspects of sports management.

Sports Media Specialist: Sports media specialists work in media outlets, sports networks, or digital platforms, covering sports news, events, and analysis. They write articles, produce videos, host podcasts, or manage social media channels to deliver sports content to audiences.


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