Bachelor of Business in International Tourism with Event Management

Sligo

 

INTAKE: September

Program Overview

The Bachelor of Business in International Tourism with Event Management program at Atlantic Technological University (ATU) in Ireland offers students a comprehensive education in the tourism and event management industries. This program combines business management principles with specialized knowledge in tourism and event management, preparing students for careers in the dynamic and fast-paced global tourism sector.

Curriculum: The curriculum of the Bachelor of Business in International Tourism with Event Management at ATU covers a diverse range of subjects essential to the tourism and event management industries. Courses include tourism marketing, event planning and management, hospitality management, destination management, tourism policy and planning, and sustainable tourism practices. Students also have the opportunity to gain practical experience through internships, fieldwork, and industry projects, allowing them to apply theoretical concepts to real-world scenarios.

Research Focus: Research is an integral component of the Bachelor of Business in International Tourism with Event Management program at ATU. Faculty members are actively engaged in research projects exploring various aspects of tourism and event management, such as consumer behavior, destination branding, event impact assessment, and sustainable tourism development. Students have the opportunity to participate in research initiatives, gaining valuable experience in research methodology, data analysis, and report writing.

Industry Engagement: Atlantic Technological University emphasizes industry engagement in its Bachelor of Business in International Tourism with Event Management program. The university collaborates with tourism organizations, event management companies, hotels, resorts, and destination marketing organizations to provide students with opportunities for internships, work placements, and industry-sponsored projects. Guest lectures, industry workshops, and networking events connect students with professionals in the field, allowing them to gain insights into current industry practices, trends, and career opportunities.

Global Perspective: The Bachelor of Business in International Tourism with Event Management program at ATU promotes a global perspective on tourism and event management. Through coursework, international study tours, and exchange programs, students gain an understanding of global tourism trends, cultural differences, and destination marketing strategies. Opportunities for international internships and participation in global events further enhance students' cross-cultural awareness and prepare them for careers in the global tourism and event management industry.

Pollster Education

Location

Sligo

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

€ 10500

Undergraduate Entry Requirements 

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
  • TOEFL: Overall score of 70 with a minimum of 17 in each section.
  • PTE: Overall score of 51 with a minimum of 49 in each section.
  • DET: Overall score of 95 with no section score below 90 is required.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Atlantic Technological University is dedicated to supporting international students in their pursuit of higher education. To this end, the university offers a range of scholarships and financial aid opportunities to help make studying in Ireland more affordable.

Merit-Based Scholarships: Atlantic Technological University offers merit-based scholarships for outstanding international students. These scholarships are awarded to students who have demonstrated exceptional academic performance and achievements.

Need-Based Financial Aid: The university provides financial aid to international students based on their financial needs. This assistance is designed to help students who may face financial challenges in pursuing their education.

Country-Specific Scholarships: Some scholarships may be available to students from specific countries. These scholarships are often established through government partnerships or institutional collaborations.

Research Scholarships: For students interested in research programs, Atlantic Technological University offers research scholarships that support research projects and endeavors. These scholarships can cover tuition fees, living expenses, and research-related costs.

Sports Scholarships: If you are a student-athlete with exceptional sporting talents, you may be eligible for sports scholarships. These scholarships can help you balance your academic and athletic pursuits.

External Scholarships: Atlantic Technological University encourages students to explore external scholarship opportunities provided by governments, foundations, and organizations in their home countries.

Graduates of Atlantic Technological University's Bachelor of Business in International Tourism with Event Management program in Ireland have a wide array of career opportunities available to them in the vibrant and diverse tourism and event management industries.

Event Coordinator/Manager: Event coordinators or managers plan, organize, and execute various types of events, including conferences, conventions, trade shows, festivals, and corporate events. They handle logistics, budgeting, vendor coordination, marketing, and on-site management to ensure the success of events.

Tourism Marketing Specialist: Tourism marketing specialists develop and implement marketing strategies to promote tourist destinations, attractions, accommodations, and experiences. They conduct market research, create advertising campaigns, manage social media channels, and collaborate with tourism partners to attract visitors.

Destination Manager: Destination managers oversee the overall tourism development and management of specific destinations or regions. They work with local governments, tourism boards, businesses, and community stakeholders to enhance visitor experiences, develop tourism infrastructure, and promote sustainable tourism practices.

Hospitality Manager: Hospitality managers oversee the operations of hotels, resorts, restaurants, and other hospitality establishments. They manage staff, ensure guest satisfaction, handle reservations and bookings, oversee food and beverage services, and maintain quality standards to deliver exceptional customer experiences.

Travel Consultant/Advisor: Travel consultants or advisors assist individuals and groups in planning and booking travel arrangements, including flights, accommodations, transportation, and activities. They provide personalized recommendations, itinerary planning, and travel assistance to meet clients' needs and preferences.

Conference and Exhibition Manager: Conference and exhibition managers specialize in organizing conferences, exhibitions, trade shows, and meetings for corporate clients, industry associations, and professional organizations. They coordinate venue selection, exhibitor management, program development, and attendee registration to deliver successful events.

Tour Operator: Tour operators design and sell tour packages and travel itineraries to individuals and groups. They negotiate with suppliers, arrange transportation and accommodations, create tour packages, and provide guided tours to destinations around the world.

Event Venue Manager: Event venue managers oversee the operations of event venues, such as convention centers, stadiums, arenas, and banquet halls. They coordinate event bookings, manage facility logistics, handle client relations, and ensure the smooth execution of events hosted at the venue.

Destination Marketing Manager: Destination marketing managers develop and implement marketing campaigns to promote tourist destinations and attract visitors. They collaborate with tourism stakeholders, manage advertising and promotional activities, and measure the effectiveness of marketing efforts to drive tourism growth.


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