MSc in Sport Performance Practice
The MSc in Sport Performance Practice at Atlantic Technological University is a meticul...
Bachelor of Business in Marketing
Sligo
INTAKE: September
Program Overview
The Bachelor of Business in Marketing program at Atlantic Technological University (ATU) in Ireland is designed to provide students with a comprehensive understanding of marketing principles and practices. This program offers a blend of theoretical knowledge and practical skills, preparing students for dynamic careers in the field of marketing. With a focus on contemporary marketing strategies and emerging trends, the program equips students with the tools they need to succeed in today's competitive business environment.
Curriculum: The curriculum of the Bachelor of Business in Marketing at Atlantic Technological University covers a wide range of subjects relevant to the field of marketing. Courses include marketing management, consumer behavior, digital marketing, market research, branding, and advertising. Students also receive training in business fundamentals such as accounting, economics, and management. The curriculum is designed to be flexible, allowing students to tailor their studies to their interests and career goals through elective courses and specialized tracks.
Research Focus: Research plays a significant role in the Bachelor of Business in Marketing program at ATU. Faculty members are actively engaged in research projects exploring various aspects of marketing, including consumer trends, market segmentation, and marketing effectiveness. Students have the opportunity to participate in research initiatives, gaining hands-on experience in data analysis, market research methods, and marketing analytics. Research-focused coursework fosters critical thinking skills and prepares students to apply research findings to real-world marketing challenges.
Industry Engagement: Atlantic Technological University emphasizes industry engagement as a key component of its Bachelor of Business in Marketing program. The university collaborates with marketing agencies, businesses, and industry professionals to provide students with opportunities for internships, co-op placements, and industry projects. Guest lectures, workshops, and networking events connect students with marketing professionals, allowing them to gain insights into current practices, emerging trends, and career pathways within the marketing industry. These industry connections enhance students' employability and facilitate seamless transitions into the workforce.
Global Perspective: The Bachelor of Business in Marketing program at ATU promotes a global perspective, exposing students to the complexities of marketing in a globalized world. Through coursework, case studies, and international collaborations, students gain an understanding of global consumer behavior, cultural differences, and market dynamics. Opportunities for study abroad programs, international internships, and cross-cultural projects further enhance students' cross-cultural awareness and prepare them for careers in marketing on a global scale.
Location
Sligo
Score
IELTS 6
Tuition Fee
€ 10500
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 70 with a minimum of 17 in each section.
- PTE: Overall score of 51 with a minimum of 49 in each section.
- DET: Overall score of 95 with no section score below 90 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Atlantic Technological University is dedicated to supporting international students in their pursuit of higher education. To this end, the university offers a range of scholarships and financial aid opportunities to help make studying in Ireland more affordable.
Merit-Based Scholarships: Atlantic Technological University offers merit-based scholarships for outstanding international students. These scholarships are awarded to students who have demonstrated exceptional academic performance and achievements.
Need-Based Financial Aid: The university provides financial aid to international students based on their financial needs. This assistance is designed to help students who may face financial challenges in pursuing their education.
Country-Specific Scholarships: Some scholarships may be available to students from specific countries. These scholarships are often established through government partnerships or institutional collaborations.
Research Scholarships: For students interested in research programs, Atlantic Technological University offers research scholarships that support research projects and endeavors. These scholarships can cover tuition fees, living expenses, and research-related costs.
Sports Scholarships: If you are a student-athlete with exceptional sporting talents, you may be eligible for sports scholarships. These scholarships can help you balance your academic and athletic pursuits.
External Scholarships: Atlantic Technological University encourages students to explore external scholarship opportunities provided by governments, foundations, and organizations in their home countries.
Graduates of Atlantic Technological University's Bachelor of Business in Marketing program in Ireland have a wide array of career opportunities available to them in the dynamic field of marketing.
Marketing Manager: Marketing managers oversee the development and implementation of marketing strategies to promote products or services. They analyze market trends, identify target audiences, and coordinate marketing campaigns across various channels such as digital, print, and social media.
Brand Manager: Brand managers are responsible for building and maintaining the identity and reputation of a brand. They develop brand strategies, create marketing collateral, and oversee brand campaigns to enhance brand awareness and loyalty among consumers.
Market Research Analyst: Market research analysts collect and analyze data on consumer preferences, market trends, and competitive landscapes to inform marketing strategies and business decisions. They use research methodologies such as surveys, focus groups, and data analysis tools to generate insights for marketing campaigns and product development.
Digital Marketing Specialist: Digital marketing specialists focus on leveraging digital channels such as social media, email, and search engines to reach and engage target audiences. They create digital marketing campaigns, optimize website content, and analyze online metrics to drive traffic, leads, and conversions.
Advertising Account Executive: Advertising account executives work for advertising agencies, managing client accounts and coordinating the development and execution of advertising campaigns. They liaise with clients, creative teams, and media planners to ensure that campaigns meet client objectives and achieve desired results.
Public Relations Specialist: Public relations specialists cultivate and maintain positive relationships between organizations and the public. They create press releases, manage media inquiries, and develop communication strategies to enhance brand reputation and manage crisis situations.
