Bachelor of Business (Hons) in Sport with Business

Undergraduate Entry Requirements 

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 70 with a minimum of 17 in each section.
• PTE: Overall score of 51 with a minimum of 49 in each section.
• DET: Overall score of 95 with no section score below 90 is required.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Atlantic Technological University is dedicated to supporting international students in their pursuit of higher education. To this end, the university offers a range of scholarships and financial aid opportunities to help make studying in Ireland more affordable.

Merit-Based Scholarships: Atlantic Technological University offers merit-based scholarships for outstanding international students. These scholarships are awarded to students who have demonstrated exceptional academic performance and achievements.

Need-Based Financial Aid: The university provides financial aid to international students based on their financial needs. This assistance is designed to help students who may face financial challenges in pursuing their education.

Country-Specific Scholarships: Some scholarships may be available to students from specific countries. These scholarships are often established through government partnerships or institutional collaborations.

Research Scholarships: For students interested in research programs, Atlantic Technological University offers research scholarships that support research projects and endeavors. These scholarships can cover tuition fees, living expenses, and research-related costs.

Sports Scholarships: If you are a student-athlete with exceptional sporting talents, you may be eligible for sports scholarships. These scholarships can help you balance your academic and athletic pursuits.

External Scholarships: Atlantic Technological University encourages students to explore external scholarship opportunities provided by governments, foundations, and organizations in their home countries.

Graduates of the Bachelor of Business (Hons) in Sport with Business program at Atlantic Technological University (ATU) in Ireland are equipped with a unique blend of business management skills and specialized knowledge in sports management, marketing, and event planning. This interdisciplinary program prepares students for a wide range of exciting career opportunities within the dynamic and growing sports industry. 

Sports Marketing Manager: Graduates can pursue roles as sports marketing managers, overseeing the development and implementation of marketing strategies to promote sports events, teams, athletes, or brands. They collaborate with sponsors, media partners, and advertising agencies to create engaging marketing campaigns, manage social media presence, and enhance fan engagement. Sports marketing managers work for sports organizations, marketing agencies, sports brands, or event management companies.

Sports Event Coordinator: Others may choose to work as sports event coordinators, responsible for planning, organizing, and executing sports events, tournaments, or competitions. They coordinate logistics, manage budgets, secure venues, and coordinate with vendors, sponsors, and volunteers to ensure the smooth execution of sports events. Sports event coordinators may work for sports federations, event management companies, sports facilities, or non-profit organizations.

Sports Business Development Manager: Some graduates pursue careers as sports business development managers, identifying new business opportunities, partnerships, and revenue streams within the sports industry. They negotiate sponsorship deals, licensing agreements, and merchandising contracts to generate revenue for sports organizations and teams. Sports business development managers work for sports clubs, leagues, federations, or sports marketing agencies.

Athlete Manager/Agent: Others may become athlete managers or agents, representing athletes and negotiating contracts on their behalf with sports teams, sponsors, and endorsement deals. They provide career guidance, financial management, and marketing support to athletes, helping them maximize their earning potential and achieve their professional goals. Athlete managers or agents typically work for sports management agencies or operate independently.

Sports Facility Manager: Several graduates pursue careers as sports facility managers, overseeing the operations and maintenance of sports facilities such as stadiums, arenas, gyms, or training centers. They manage facility staff, coordinate scheduling, ensure facility safety and compliance with regulations, and oversee budget management. Sports facility managers may work for sports clubs, universities, municipalities, or private sports facility management companies.

Sports Business Analyst: Others may work as sports business analysts, conducting market research, trend analysis, and financial modeling to provide insights and recommendations for strategic decision-making in the sports industry. They analyze consumer behavior, sponsorship ROI, ticket sales trends, and media rights valuation to inform business strategies for sports organizations and brands. Sports business analysts work for consulting firms, sports agencies, or sports media companies.

Sports Entrepreneur/Start-up Founder: Some graduates may choose to start their own sports-related businesses or ventures, such as sports marketing agencies, sports technology start-ups, fitness studios, or sports merchandise brands. As entrepreneurs, they develop innovative business ideas, create business plans, secure funding, and build partnerships to launch and grow their ventures in the competitive sports industry.

Sports Media Specialist: Others may pursue careers in sports media as sports journalists, broadcasters, or digital content creators, covering sports events, analyzing sports trends, and producing sports-related content for media outlets, websites, or social media platforms. They report on sports news, conduct interviews with athletes and coaches, and engage with audiences through various media channels. Sports media specialists work for sports networks, newspapers, digital media companies, or sports content platforms.

Sports Policy Analyst/Advocate: Several graduates may work in sports policy and advocacy, advocating for policy reforms, equitable access to sports opportunities, and social change through sports initiatives. They analyze sports policies, advocate for grassroots sports development, and promote inclusion, diversity, and gender equality in sports. Sports policy analysts may work for government agencies, non-profit organizations, or sports governing bodies.