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Technological University Dublin (TU Dublin) is a renowned institution in Ireland, forme...
BA (Visual merchandising and display)
Dublin
INTAKE: September
Program Overview
The BA in Visual Merchandising and Display at Technological University Dublin (TU Dublin) is a dynamic program designed to prepare students for careers in the retail and visual merchandising industries. This interdisciplinary program combines artistic creativity with business acumen, providing students with the knowledge, skills, and practical experience necessary to create captivating retail environments and drive consumer engagement. Through a combination of coursework, design projects, industry collaborations, and hands-on training, students learn about visual communication, retail branding, spatial design, consumer behavior, and retail technology. With a focus on experiential learning and industry relevance, the program equips students to succeed in roles such as visual merchandisers, store planners, retail designers, and brand strategists in a rapidly evolving retail landscape.
Visual Communication and Design Principles: The program covers fundamental principles of visual communication and design, including color theory, typography, composition, and layout. Students learn how to effectively communicate brand messages and product narratives through visual elements such as signage, displays, and window presentations, as well as how to create immersive and memorable retail experiences that resonate with consumers.
Retail Branding and Identity: Students explore the role of branding in retail environments, studying concepts such as brand positioning, identity, and personality. They learn how to develop cohesive brand strategies, aligning visual merchandising initiatives with brand values and target audience preferences to create distinct and recognizable retail identities that foster customer loyalty and brand affinity.
Spatial Design and Retail Environments: The program emphasizes spatial design principles and techniques for creating engaging retail environments. Students learn how to analyze retail spaces, plan store layouts, and optimize traffic flow to enhance the customer journey and maximize sales opportunities. They also study the use of lighting, fixtures, props, and digital displays to create visually compelling and functional retail environments that reflect brand aesthetics and enhance the shopping experience.
Consumer Behavior and Retail Trends: Students gain insights into consumer behavior and retail trends, exploring factors that influence purchasing decisions and shopping preferences. They study market research methods, trend forecasting, and data analytics tools to identify emerging consumer trends and anticipate market demands, enabling them to develop innovative and strategic visual merchandising solutions that resonate with target audiences and drive sales.
Digital Technologies and Retail Innovation: The program examines the impact of digital technologies and retail innovation on visual merchandising practices. Students learn about digital signage, interactive displays, augmented reality (AR), and virtual reality (VR) applications in retail settings, as well as omni-channel retailing strategies and e-commerce platforms. They explore how technology can be leveraged to create immersive and personalized retail experiences that bridge the online and offline shopping worlds and enhance customer engagement and loyalty.
Location
Dublin
Score
IELTS: 6
Tuition Fee
€ 12500
Undergraduate Entry Requirements
Academic Qualifications: For undergraduate programs, international students need a minimum academic qualification of 75% or above in their previous educational credentials.
English Language Proficiency:
- IELTS: Overall 6.0 or 6.5, with a minimum of 5.5 in each section.
- TOEFL: Overall score of 80, with no less than 21 in writing and at least 18 in every other section.
- PTE (Pearson Test of English): Overall score of 65, with a minimum of 59.
- DET (Duolingo English Test): Minimum 120 overall, with at least 110 in each component.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
TU Dublin understands the importance of providing financial support to international students pursuing their education in Ireland. Scholarships are a valuable resource for students looking to alleviate the financial burden of their studies.
International Scholarships: TU Dublin offers a variety of scholarships specifically designed for international students. These scholarships may be merit-based, need-based, or a combination of both. They aim to recognize outstanding academic achievement and support students who demonstrate financial need.
Research Scholarships: For students interested in research-based programs, TU Dublin may offer scholarships and funding opportunities for graduate-level research. These scholarships can provide financial support for research projects and help students focus on their academic and research goals.
External Scholarships: TU Dublin encourages international students to explore external scholarship opportunities provided by governments, organizations, and foundations in their home countries. These external scholarships can help offset the cost of tuition and living expenses.
Sports and Extracurricular Scholarships: In addition to academic scholarships, TU Dublin may provide scholarships for exceptional athletes or students involved in specific extracurricular activities. These scholarships recognize talents and achievements outside the classroom.
Graduates of the BA in Visual Merchandising and Display program at Technological University Dublin (TU Dublin) are well-positioned to pursue exciting and diverse career opportunities in the retail, fashion, marketing, and design industries. Equipped with a unique blend of creative flair, business acumen, and technical skills, graduates can explore roles in visual merchandising, retail design, brand management, marketing, event planning, and more.
1. Visual Merchandiser: Graduates may work as visual merchandisers for retailers, fashion brands, department stores, or visual merchandising agencies. They are responsible for creating visually appealing displays, window installations, and in-store presentations that showcase products, promote brand identity, and drive sales. Visual merchandisers use their creativity and design skills to develop engaging retail environments that attract customers and enhance the overall shopping experience.
2. Retail Store Planner/Designer: Some graduates may pursue careers as retail store planners or designers, specializing in the layout and design of retail spaces. They collaborate with architects, interior designers, and store managers to conceptualize and plan store layouts, fixtures, and signage that optimize traffic flow, maximize display space, and create memorable brand experiences. Retail store planners ensure that retail environments are aesthetically pleasing, functional, and aligned with brand image and identity.
3. Brand Strategist/Manager: Graduates with a strong understanding of branding and marketing may work as brand strategists or managers for retail brands, advertising agencies, or marketing firms. They develop brand positioning strategies, messaging frameworks, and visual identity systems that differentiate brands in the marketplace and resonate with target audiences. Brand strategists oversee brand consistency across all touchpoints, including retail environments, advertising campaigns, and digital platforms.
4. Retail Marketing Specialist: Some graduates may pursue careers as retail marketing specialists, focusing on marketing strategies and promotional campaigns aimed at driving foot traffic, increasing sales, and enhancing brand awareness for retail businesses. They develop marketing plans, implement promotional activities, and analyze consumer behavior and market trends to identify opportunities for growth and expansion. Retail marketing specialists leverage both traditional and digital marketing channels to engage customers and drive conversions.
5. Exhibition and Event Designer: Graduates with expertise in spatial design and event planning may work as exhibition and event designers for trade shows, conferences, and special events. They design immersive environments, booth displays, and interactive installations that attract attendees, communicate brand messages, and create memorable experiences. Exhibition and event designers collaborate with event organizers, sponsors, and vendors to bring creative concepts to life and ensure successful event outcomes.
6. Visual Communication Specialist: Some graduates may pursue careers as visual communication specialists, focusing on graphic design, branding, and multimedia production for retail and marketing purposes. They create visual assets such as signage, posters, digital displays, and social media content that effectively communicate brand messages and promotional campaigns to target audiences. Visual communication specialists combine artistic creativity with technical proficiency to produce compelling visual content that engages and resonates with consumers.
