MSc Accounting
Technological University Dublin (TU Dublin) is a renowned institution in Ireland, forme...
BSc (Hons) in E-Commerce in Retailing
Dublin
INTAKE: September
Program Overview
Technological University Dublin (TU Dublin) offers a cutting-edge BSc (Hons) program in E-Commerce in Retailing, designed to equip students with the knowledge and skills needed to thrive in the rapidly evolving world of online retail. This innovative program combines elements of business, technology, and marketing to provide students with a comprehensive understanding of e-commerce strategies, platforms, and practices. Located in Dublin, TU Dublin provides students with access to industry experts, cutting-edge technology, and real-world case studies, enabling them to develop practical skills and insights that are highly relevant to today’s digital retail landscape. Graduates emerge from the program prepared to pursue careers in e-commerce management, digital marketing, retail analytics, and entrepreneurship, driving innovation and growth in the global retail industry.
E-Commerce Fundamentals: The BSc program covers fundamental concepts of e-commerce, including online retail business models, digital payment systems, and e-commerce platforms. Students gain a solid understanding of the key technologies, trends, and challenges shaping the e-commerce landscape, preparing them to navigate the complexities of online retailing.
Digital Marketing Strategies: TU Dublin emphasizes digital marketing strategies in the program, equipping students with the knowledge and skills needed to effectively promote products and services in the digital marketplace. Students learn about search engine optimization (SEO), social media marketing, email marketing, and content marketing, developing strategies to attract and engage online consumers.
Retail Analytics and Business Intelligence: The program includes coursework in retail analytics and business intelligence, focusing on data-driven decision-making in e-commerce. Students learn how to collect, analyze, and interpret data from various sources, such as web analytics, customer databases, and market research, to optimize business performance and enhance the customer experience.
E-Commerce Platforms and Technologies: TU Dublin provides students with hands-on experience with e-commerce platforms and technologies commonly used in the industry. Students learn how to set up and manage online stores, integrate payment gateways, and optimize websites for mobile devices and search engines. They also explore emerging technologies such as artificial intelligence (AI), augmented reality (AR), and chatbots, and their potential applications in e-commerce.
Entrepreneurship and Innovation: The program encourages entrepreneurship and innovation in e-commerce, empowering students to develop entrepreneurial mindsets and creative problem-solving skills. Students learn how to identify market opportunities, develop business plans, and launch e-commerce ventures, gaining practical experience through projects, internships, and industry collaborations.
Location
Dublin
Score
IELTS: 6
Tuition Fee
€ 13500
Undergraduate Entry Requirements
Academic Qualifications: For undergraduate programs, international students need a minimum academic qualification of 75% or above in their previous educational credentials.
English Language Proficiency:
- IELTS: Overall 6.0 or 6.5, with a minimum of 5.5 in each section.
- TOEFL: Overall score of 80, with no less than 21 in writing and at least 18 in every other section.
- PTE (Pearson Test of English): Overall score of 65, with a minimum of 59.
- DET (Duolingo English Test): Minimum 120 overall, with at least 110 in each component.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
TU Dublin understands the importance of providing financial support to international students pursuing their education in Ireland. Scholarships are a valuable resource for students looking to alleviate the financial burden of their studies.
International Scholarships: TU Dublin offers a variety of scholarships specifically designed for international students. These scholarships may be merit-based, need-based, or a combination of both. They aim to recognize outstanding academic achievement and support students who demonstrate financial need.
Research Scholarships: For students interested in research-based programs, TU Dublin may offer scholarships and funding opportunities for graduate-level research. These scholarships can provide financial support for research projects and help students focus on their academic and research goals.
External Scholarships: TU Dublin encourages international students to explore external scholarship opportunities provided by governments, organizations, and foundations in their home countries. These external scholarships can help offset the cost of tuition and living expenses.
Sports and Extracurricular Scholarships: In addition to academic scholarships, TU Dublin may provide scholarships for exceptional athletes or students involved in specific extracurricular activities. These scholarships recognize talents and achievements outside the classroom.
Graduates of Technological University Dublin’s BSc (Hons) program in E-Commerce in Retailing have a wide array of career opportunities in the rapidly expanding field of online retail.
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E-Commerce Manager: Graduates can pursue careers as e-commerce managers, overseeing the online sales operations of retail businesses. They are responsible for developing e-commerce strategies, managing online storefronts, optimizing product listings, and analyzing sales performance. E-commerce managers play a crucial role in driving revenue growth and enhancing the customer experience in the digital retail environment.
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Digital Marketing Specialist: Graduates may work as digital marketing specialists, focusing on promoting products and services through various online channels. They develop digital marketing campaigns, manage social media accounts, optimize website content for search engines, and analyze campaign performance metrics. Digital marketing specialists play a key role in increasing brand visibility, driving website traffic, and generating leads for e-commerce businesses.
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Retail Analyst: Graduates can pursue careers as retail analysts, analyzing market trends, consumer behavior, and sales data to provide insights and recommendations to retail businesses. They use analytical tools and techniques to identify opportunities for revenue growth, optimize product assortments, and improve pricing strategies. Retail analysts play a critical role in helping e-commerce businesses make data-driven decisions to enhance their competitiveness and profitability.
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E-Commerce Consultant: Graduates with expertise in e-commerce strategies and technologies may work as e-commerce consultants, advising businesses on how to develop and implement effective online retail strategies. They assess the digital presence of businesses, identify areas for improvement, and provide recommendations for enhancing the user experience, increasing conversion rates, and driving sales. E-commerce consultants help businesses adapt to the changing landscape of online retail and stay ahead of the competition.
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Entrepreneur/Startup Founder: Graduates with an entrepreneurial mindset may choose to start their own e-commerce ventures or technology startups. They identify niche markets, develop innovative business models, and create unique value propositions to attract customers. Entrepreneurship offers graduates the opportunity to pursue their passions, create job opportunities, and make a meaningful impact in the digital retail industry.
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Supply Chain Manager: Graduates can work in supply chain management roles within e-commerce companies, overseeing the procurement, logistics, and distribution of products. They optimize inventory levels, streamline order fulfillment processes, and ensure timely delivery of goods to customers. Supply chain managers play a crucial role in optimizing operational efficiency and customer satisfaction in the e-commerce supply chain.
