MA European Studies (Double Degree)
The MA European Studies program at the University of Limerick offers a comprehensive ex...
Bachelor of Arts in Journalism and Digital Communication
Limerick
INTAKE: September
Program Overview
The Bachelor of Arts in Journalism and Digital Communication program at the University of Limerick (UL) provides students with a comprehensive education in journalism, media studies, and digital communication. This program combines theoretical knowledge with practical skills to prepare students for careers in the rapidly evolving media landscape.
Curriculum: The curriculum of the Bachelor of Arts in Journalism and Digital Communication program at UL covers a wide range of topics essential for modern journalists and digital communicators. Core courses include journalism ethics, media law, news writing and reporting, multimedia storytelling, digital media production, and social media management. Students also have the opportunity to specialize in areas such as investigative journalism, sports journalism, data journalism, or digital marketing. The curriculum emphasizes hands-on experience, with opportunities for internships, work placements, and student-led media projects, allowing students to develop their skills in real-world settings.
Research Focus: Research plays a significant role in the Bachelor of Arts in Journalism and Digital Communication program at UL, with faculty members engaged in research projects exploring various aspects of journalism, media, and communication. Students have the opportunity to participate in research activities, either through coursework or as part of independent research projects. They learn research methodologies, critical analysis, and ethical considerations in media research, gaining valuable insights into the evolving media landscape and preparing for careers in media research, analysis, or academia.
Industry Engagement: UL places a strong emphasis on industry engagement to ensure that students are well-prepared for careers in journalism, media, and digital communication. The Bachelor of Arts in Journalism and Digital Communication program offers numerous opportunities for industry engagement, including internships, work placements, guest lectures, and industry partnerships. Students have the chance to work with media organizations, digital agencies, news outlets, and communication firms, gaining practical experience and building professional networks. Industry engagement activities help students develop professional skills, adapt to emerging trends, and navigate the dynamic media industry.
Global Perspective: The Bachelor of Arts in Journalism and Digital Communication program at UL provides students with a global perspective by exploring media and communication issues in an international context. Students learn about global media systems, cross-cultural communication, media ethics, and the impact of globalization on media industries and practices. UL has partnerships with universities and media organizations around the world, offering students opportunities for international exchanges, study abroad programs, and global media projects. These experiences expose students to diverse cultures, media landscapes, and communication practices, preparing them to work effectively in a globalized media environment.
Location
Limerick
Score
IELTS 6.5
Tuition Fee
€ 16400
Undergraduate Entry Requirements
Application Fee: € 50
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 90 with a minimum of 21 in each section.
- PTE: Overall score of 61 with a minimum of 59 in each section.
- DET: Overall score of 120 with no section score below 110 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
The University of Limerick (UL) is supporting the academic aspirations of international students by offering various scholarship opportunities that recognize academic excellence, talent, and diverse backgrounds.
Merit-Based Scholarships: UL provides a range of merit-based scholarships for international students based on academic achievements, varying from undergraduate to postgraduate levels. These scholarships are awarded to high-achieving students who demonstrate exceptional academic performance.
Country-Specific Scholarships: The university also offers scholarships specifically tailored to students from certain countries or regions. These scholarships aim to encourage diversity and attract exceptional talent from different parts of the world, providing financial support to deserving candidates.
Sports Scholarships: UL values sporting achievements and offers scholarships to international students who excel in sports. These scholarships support athletes pursuing their academic goals while representing the university in various sporting events.
Graduating with a Bachelor of Arts in Journalism and Digital Communication from the University of Limerick (UL) prepares students for diverse and exciting career opportunities in the media industry, digital communication, and related fields.
Journalist: Graduates can pursue careers as journalists, working for newspapers, magazines, online publications, television networks, radio stations, or news agencies. They research and report news stories, conduct interviews, write articles, and produce multimedia content for print, broadcast, and digital platforms.
Digital Content Creator: Graduates can work as digital content creators, producing engaging and compelling content for websites, social media platforms, blogs, podcasts, or video channels. They create written articles, videos, podcasts, infographics, or interactive multimedia projects to inform, entertain, or engage online audiences.
Social Media Manager: Graduates can become social media managers, responsible for managing and growing the social media presence of organizations, brands, or influencers. They develop social media strategies, create content calendars, monitor social media channels, and engage with followers to build brand awareness and drive audience engagement.
Digital Marketing Specialist: Graduates can work in digital marketing roles, helping businesses and organizations reach their target audiences through digital channels. They develop and execute digital marketing campaigns, analyze audience insights, optimize website content, and measure campaign performance using analytics tools.
Public Relations Specialist: Graduates can pursue careers in public relations (PR), managing communication between organizations and their stakeholders. They write press releases, pitch stories to media outlets, organize press events, and manage crisis communication strategies to enhance brand reputation and maintain positive relationships with the public.
Content Strategist: Graduates can work as content strategists, developing content plans and strategies to meet organizational goals and objectives. They conduct audience research, identify content opportunities, and create content guidelines to ensure consistency and effectiveness across digital platforms.
Digital Editor or Producer: Graduates can become digital editors or producers, overseeing the production and publication of digital content for news websites, online magazines, or multimedia platforms. They manage editorial calendars, assign stories, edit content, and ensure quality and accuracy in digital publications.
Media Analyst: Graduates can work as media analysts, tracking and analyzing media coverage, audience engagement, and trends in the media industry. They use media monitoring tools and analytics platforms to gather data, identify patterns, and provide insights to inform strategic decision-making for organizations and media outlets.
Digital Strategist: Graduates can pursue careers as digital strategists, advising organizations on digital communication strategies, technologies, and trends. They develop digital roadmaps, recommend digital tools and platforms, and oversee the implementation of digital initiatives to achieve organizational objectives.
Freelance Journalist or Consultant: Graduates can work as freelance journalists, writers, editors, or consultants, offering their services on a freelance basis to media outlets, businesses, or organizations. They pitch story ideas, write articles, provide editorial services, or offer strategic advice on digital communication and media projects.
