MA in International Relations
The MA in International Relations at Dublin City University is designed to provide stud...
BSc in Marketing, Innovation and Technology
Dublin
INTAKE: September
Program Overview
Dublin City University (DCU) in Ireland offers a unique Bachelor of Science (BSc) program in Marketing, Innovation, and Technology, tailored to meet the evolving needs of the modern business landscape. This interdisciplinary undergraduate program integrates principles of marketing with innovation and technology, equipping students with the knowledge and skills to thrive in dynamic industries.
Curriculum: The BSc in Marketing, Innovation, and Technology curriculum at DCU is designed to provide students with a comprehensive understanding of marketing fundamentals, coupled with insights into innovation and technology-driven strategies. Core courses cover topics such as marketing principles, consumer behavior, digital marketing, innovation management, and technology trends. Students also engage in hands-on projects, case studies, and experiential learning opportunities to apply theoretical knowledge in practical contexts.
Research Focus: Dublin City University has a strong research focus on marketing, innovation, and technology-related areas. Faculty members are actively involved in research projects exploring emerging trends, consumer behavior shifts, technological disruptions, and innovation strategies. Students have the opportunity to participate in research initiatives, gaining valuable insights and contributing to advancements in marketing, innovation, and technology fields.
Industry Engagement: DCU fosters close collaboration with industry partners, providing students with numerous opportunities for industry engagement and real-world learning experiences. Through internships, industry projects, guest lectures, and networking events, students gain firsthand exposure to marketing, innovation, and technology practices across various sectors. This industry engagement ensures that graduates are well-prepared to meet the demands of the rapidly evolving business landscape and make meaningful contributions to the organizations they join.
Global Perspective: The BSc in Marketing, Innovation, and Technology program at Dublin City University emphasizes a global perspective, preparing students for careers in a diverse and interconnected world. The curriculum integrates international case studies, global marketing trends, and cross-cultural communication strategies. Additionally, students have the opportunity to participate in international study exchanges or internships, gaining exposure to different business environments and enhancing their cross-cultural competencies.
Location
Dublin
Score
IELTS 6.5
Tuition Fee
€ 15000
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 80% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 92 with a minimum of 21 in each section.
- PTE: Overall score of 63 with a minimum of 59 in each section.
- DET: Overall score of 120 with no section score below 110 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Dublin City University (DCU) is dedicated to providing opportunities for international students to pursue their academic dreams through various scholarships and financial aid programs. These scholarships are designed to support outstanding and deserving students from around the world, making DCU an attractive destination for those seeking a world-class education.
Academic Excellence Scholarships: These scholarships recognize outstanding academic achievement and may cover a percentage of tuition fees or provide a stipend to help with living expenses.
Sports Scholarships: DCU encourages and supports student-athletes by offering sports scholarships. These scholarships aim to help athletes balance their academic and sporting.
Country-Specific Scholarships: In some cases, DCU may offer scholarships specific to certain countries or regions, providing financial support to students from those areas.
Program-Specific Scholarships: Certain programs or faculties may have scholarships available to students pursuing studies in particular fields, such as business, engineering, or science.
Graduates of Dublin City University's (DCU) Bachelor of Science (BSc) in Marketing, Innovation, and Technology program are equipped with a diverse skill set that opens up a wide range of exciting career opportunities in the dynamic intersection of marketing, innovation, and technology.
Digital Marketing Specialist: With expertise in digital marketing strategies, social media management, and data analytics, graduates can pursue roles as digital marketing specialists. They are responsible for developing and implementing digital marketing campaigns, optimizing online presence, and analyzing performance metrics to drive business growth.
Product Manager: Product managers play a key role in the development and launch of new products or services. With knowledge of market trends, consumer behavior, and technology innovation, graduates can excel in roles as product managers, overseeing product lifecycles from ideation to market launch, and driving product innovation strategies.
Innovation Consultant: Innovation consultants work with organizations to foster a culture of innovation, identify growth opportunities, and develop innovative solutions to business challenges. Graduates with a strong foundation in innovation management and technology trends can pursue careers as innovation consultants, helping companies stay ahead in competitive markets.
Market Research Analyst: Market research analysts gather and analyze data to provide insights into market trends, consumer preferences, and competitor strategies. With skills in data analysis, research methodologies, and market segmentation, graduates can work as market research analysts, providing valuable intelligence to support strategic decision-making in marketing and product development.
Brand Manager: Brand managers are responsible for developing and managing brand strategies to build brand equity and customer loyalty. With a deep understanding of consumer behavior, branding principles, and technology trends, graduates can pursue careers as brand managers, shaping brand identities and driving brand engagement across various channels.
E-commerce Manager: E-commerce managers oversee online sales channels, website optimization, and digital marketing efforts to drive online revenue growth. With expertise in e-commerce platforms, user experience design, and digital marketing strategies, graduates can pursue careers as e-commerce managers, managing online storefronts and optimizing conversion rates.
Marketing Analyst: Marketing analysts analyze marketing campaigns, customer data, and market trends to measure performance and identify opportunities for improvement. With skills in data analysis, statistical modeling, and marketing analytics tools, graduates can work as marketing analysts, providing insights to optimize marketing strategies and enhance ROI.
