MSc Digital Marketing with study abroad

City Campus, Northumbria University

INTAKE: September

Program Overview

The MSc Digital Marketing with Study Abroad program at Northumbria University offers students a unique opportunity to gain a comprehensive understanding of digital marketing practices while experiencing different cultures and business environments through studying abroad. This program combines academic knowledge, practical skills, and international exposure to prepare students for successful careers in the dynamic field of digital marketing.

Comprehensive Curriculum: The program curriculum covers a wide range of digital marketing topics, equipping students with the knowledge and skills needed to thrive in the industry. Students learn about digital marketing strategies, consumer behavior, social media marketing, search engine optimization, content marketing, digital analytics, and e-commerce. They also explore emerging trends and technologies shaping the digital marketing landscape.
Study Abroad Experience: One of the key highlights of this program is the opportunity to study abroad at one of Northumbria University's partner institutions. Students get to immerse themselves in a different cultural and business environment, gaining valuable international exposure. This experience enhances their global perspective, cross-cultural communication skills, and adaptability – all essential qualities in today's interconnected business world.
Industry Engagement: The program emphasizes practical learning and industry engagement. Students have the opportunity to work on real-world digital marketing projects, collaborate with industry partners, and gain hands-on experience using industry-standard tools and platforms. This ensures that students are well-prepared to tackle the challenges of the digital marketing industry upon graduation.
Expert Faculty: The program is taught by a team of experienced academics and industry practitioners who bring their real-world expertise into the classroom. Students benefit from their wealth of knowledge, industry insights, and practical examples, which enhance the learning experience and provide valuable industry connections.
Guest Lectures and Workshops: Throughout the program, students have access to guest lectures and workshops delivered by industry professionals. These sessions offer additional insights into current industry trends, best practices, and emerging technologies, allowing students to stay updated and gain a deeper understanding of the evolving digital marketing landscape.
Career Development Support: Northumbria University provides extensive career development support to students, including guidance on job applications, interview preparation, and networking opportunities. The university has strong links with industry partners, which can lead to internships, placements, and job opportunities for students.
State-of-the-Art Facilities: Students have access to modern facilities, including dedicated digital marketing labs equipped with industry-standard software and tools. This enables students to gain practical experience in executing digital marketing strategies, analyzing data, and managing campaigns using the latest technology.
Industry Recognition: Northumbria University's MSc Digital Marketing program is accredited by the Chartered Institute of Marketing (CIM), ensuring that the curriculum aligns with industry standards and best practices. This accreditation enhances the program's credibility and gives students an edge in the job market.

By undertaking the MSc Digital Marketing with Study Abroad program at Northumbria University, students gain a solid foundation in digital marketing, develop a global mindset, and acquire the practical skills necessary for a successful career in the rapidly evolving digital marketing industry. The combination of academic learning, international experience, and industry engagement prepares students to become effective digital marketing professionals in a global context.

Location

City Campus, Northumbria University

Score

IELTS: 6.5

Tuition Fee

£ 22000

Postgraduate Entry Requirements:

Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

academic marksheets & transcripts
letters of recommendation
a personal statement - SOP
passport
other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Northumbria University is dedicated towards providing support and opportunities for international students to pursue their education. The university offers a range of scholarships specifically designed to assist international students with their tuition fees and living expenses. These scholarships recognize academic excellence, leadership potential, and contribution to the community.

Northumbria Global Scholarship: The Northumbria Global Scholarship is a merit-based scholarship available to international undergraduate and postgraduate students. It provides a partial tuition fee reduction of up to £6,000 for the first year of study. The scholarship is awarded based on academic achievement, and applicants are automatically considered upon applying for a full-time course at Northumbria University.
Vice-Chancellor's International Scholarship: The Vice-Chancellor's International Scholarship is a prestigious scholarship offered to exceptional international students enrolling in a postgraduate taught program. It provides a tuition fee reduction of up to £2,500. The scholarship is competitive, and applicants are assessed based on academic achievement, personal statement, and references.
Country-Specific Scholarships: Northumbria University also offers scholarships specific to certain countries or regions. These scholarships aim to attract high-achieving students from specific countries or regions and provide financial support for their studies at Northumbria University. The eligibility criteria and application process vary depending on the specific scholarship.
External Scholarships: International students may be eligible for external scholarships provided by government bodies, organizations, or foundations in their home countries. These scholarships are external to the university but can be used to support studies at Northumbria University.

The MSc Digital Marketing with Study Abroad program at Northumbria University equips graduates with the necessary skills and knowledge to pursue exciting and rewarding career opportunities in the field of digital marketing.

Digital Marketing Manager: Graduates can aspire to become digital marketing managers, overseeing the digital marketing strategies and campaigns of organizations. They are responsible for planning and executing digital marketing initiatives, managing online advertising, analyzing data, and optimizing digital channels to drive business growth.
Social Media Manager: With expertise in digital marketing, graduates can pursue careers as social media managers. They develop and implement social media strategies, create engaging content, manage social media accounts, monitor online conversations, and leverage social platforms to build brand awareness and engage with target audiences.
Search Engine Optimization (SEO) Specialist: Graduates can specialize in SEO and work as SEO specialists or consultants. They optimize websites to improve organic search engine rankings, conduct keyword research, analyze website performance, and implement on-page and off-page optimization techniques to increase visibility and drive organic traffic.
Digital Marketing Analyst: A career as a digital marketing analyst involves analyzing data and metrics to assess the effectiveness of digital marketing campaigns. Graduates can work with web analytics tools, generate reports, identify trends, and provide insights to optimize marketing strategies and improve return on investment (ROI).
Content Marketing Manager: Content marketing is a vital aspect of digital marketing, and graduates can pursue roles as content marketing managers. They develop content strategies, create compelling and relevant content, manage content distribution channels, and ensure brand consistency across various digital platforms.
E-commerce Specialist: Graduates with a focus on e-commerce can work as e-commerce specialists, managing online stores and driving sales through digital marketing techniques. They optimize e-commerce platforms, implement conversion rate optimization strategies, and utilize digital advertising and email marketing to maximize online revenue.
Digital Marketing Consultant: With a deep understanding of digital marketing practices, graduates can work as consultants, providing strategic guidance and solutions to businesses seeking to enhance their digital presence. They offer expertise in areas such as digital strategy, campaign planning, online advertising, and marketing analytics.
Global Marketing Manager: Graduates who have experienced studying abroad can leverage their international exposure to pursue global marketing roles. They can work as global marketing managers, developing marketing strategies for international markets, managing cross-cultural campaigns, and adapting marketing tactics to different regions.
Entrepreneurship and Freelancing: The MSc Digital Marketing program also prepares graduates to start their own digital marketing ventures or work as freelancers. They can offer digital marketing services to clients, manage their own online businesses, or provide specialized expertise in areas such as social media marketing or search engine optimization.
PhD and Research Opportunities: Graduates interested in further academic pursuits can pursue a Ph.D. in a related field and contribute to the research and development of digital marketing theories and practices. They can explore research positions in academic institutions or industry-focused research organizations.

The MSc Digital Marketing with Study Abroad program equips graduates with a strong foundation in digital marketing, international experience, and practical skills, opening doors to diverse career opportunities. With the growing demand for digital marketing expertise across industries, graduates from this program are well-positioned for successful careers in the dynamic and ever-evolving field of digital marketing.

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