MSc in Agricultural Biotechnology
The MSc in Agricultural Biotechnology program at Dundalk Institute of Technology is a d...
BA in Digital Marketing & Public Relations
Dundalk
INTAKE: September
Program Overview
The BA in Digital Marketing & Public Relations at Dundalk Institute of Technology (DkIT) is a specialized undergraduate program aimed at providing students with a comprehensive understanding of digital marketing strategies and public relations principles. This program integrates theoretical knowledge with practical skills, preparing students for diverse career opportunities in the dynamic fields of digital marketing and public relations.
Curriculum: The curriculum of the BA in Digital Marketing & Public Relations program at DkIT is designed to cover a wide range of topics relevant to the modern marketing and communications landscape. Students study core subjects such as digital marketing strategy, social media marketing, search engine optimization (SEO), content marketing, public relations theory, media relations, and crisis communication. Additionally, they learn about emerging trends and technologies in digital marketing and public relations. The program emphasizes hands-on learning through practical projects, case studies, and industry simulations, allowing students to develop essential skills for success in digital marketing and public relations roles.
Research Focus: DkIT encourages students and faculty to engage in research activities that contribute to advancements in the fields of digital marketing and public relations. Research areas may include digital consumer behavior, online brand management, social media influence, reputation management, and the impact of digital technologies on public relations practice. Students have the opportunity to undertake research projects, conduct market analyses, and explore innovative strategies to address current challenges in digital marketing and public relations. This research focus fosters critical thinking, creativity, and analytical skills among students, preparing them to adapt to the evolving landscape of digital marketing and public relations.
Industry Engagement: One of the key strengths of the BA in Digital Marketing & Public Relations program at DkIT is its strong industry engagement. The institute collaborates closely with leading digital marketing agencies, public relations firms, media organizations, and corporate communications departments to provide students with practical learning opportunities and industry insights. Students have the opportunity to undertake internships, work placements, and industry projects, gaining valuable hands-on experience and building professional networks that enhance their employability upon graduation. This industry engagement ensures that the curriculum remains relevant to the evolving needs of the digital marketing and public relations industries and prepares students for successful careers in various sectors of the marketing and communications field.
Global Perspective: DkIT recognizes the importance of a global perspective in digital marketing and public relations, given the interconnected nature of digital communication channels and the global reach of online platforms. The curriculum of the BA in Digital Marketing & Public Relations program explores global marketing trends, cross-cultural communication, international public relations strategies, and ethical considerations in digital marketing and public relations practice. Students learn about the impact of globalization on marketing communications, cultural differences in digital consumption patterns, and strategies for engaging diverse audiences in global markets. Opportunities for international exchanges, study abroad programs, and collaborative projects with international partners further enhance students' understanding of global digital marketing and public relations dynamics and prepare them for careers in a multicultural and interconnected industry.
Location
Dundalk
Score
IELTS 6
Tuition Fee
€ 10950
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall score of 6.0 or 6.5, with no individual band below 5.5.
- TOEFL: Overall score of 60 with no less than 14 in each section.
- PTE: Overall score of 50, with a minimum of 42 in each section.
- DET (Duolingo English Test): Overall score of 120.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Dundalk Institute of Technology (DkIT) recognizes the financial considerations that international students face when pursuing higher education abroad. To support and encourage talented individuals from around the world, DkIT offers various scholarships and financial aid opportunities.
International Scholarships: DkIT provides a range of scholarships specifically designed for international students. These scholarships are merit-based and offer financial assistance to outstanding individuals. The criteria for these scholarships may vary, but they typically consider academic achievements, leadership qualities, and community involvement.
Government Scholarships: In addition to DkIT-specific scholarships, international students may also be eligible for various government-sponsored scholarships. These scholarships are typically awarded based on the home country's agreements and partnerships with Ireland.
External Scholarships: DkIT encourages international students to explore external scholarship opportunities, including those offered by international organizations, foundations, and corporations. The institute provides support and guidance to help students identify and apply for these scholarships.
Financial Aid and Grants: DkIT's financial aid office assists international students in understanding and accessing available grants and loans, including those provided by the Irish government. The institute is committed to making higher education more accessible to deserving students.
Work-Study Programs: International students at DkIT can explore part-time work opportunities while studying in Ireland. These work-study programs allow students to gain valuable work experience and support their living expenses.
Graduates of Dundalk Institute of Technology's Bachelor of Arts in Digital Marketing & Public Relations program have a wide range of career opportunities available to them in the dynamic fields of digital marketing and public relations.
Digital Marketing Specialist: Digital marketing specialists are responsible for developing and implementing digital marketing strategies to promote products, services, or brands online. They utilize various digital channels such as social media, email marketing, search engine optimization (SEO), pay-per-click advertising, and content marketing to reach target audiences and drive engagement and conversions. Graduates with a BA in Digital Marketing & Public Relations are well-equipped for roles as digital marketing specialists in marketing agencies, corporations, or digital marketing departments, leveraging their knowledge of digital marketing principles and strategies.
Social Media Manager: Social media managers oversee the social media presence of organizations, creating and managing content, engaging with followers, and monitoring social media performance metrics. They develop social media strategies to build brand awareness, drive website traffic, and generate leads or sales through social platforms. Graduates of the BA in Digital Marketing & Public Relations program can pursue careers as social media managers in marketing agencies, social media management firms, or corporate marketing departments, leveraging their understanding of social media platforms and audience engagement techniques.
Public Relations Specialist: Public relations specialists are responsible for managing the public image and reputation of organizations through strategic communication initiatives. They write press releases, pitch stories to media outlets, organize events, and respond to media inquiries to generate positive publicity and manage crises effectively. Graduates with a BA in Digital Marketing & Public Relations can pursue careers as public relations specialists in public relations agencies, corporate communications departments, or nonprofit organizations, utilizing their skills in communication, storytelling, and relationship management.
Content Marketing Manager: Content marketing managers develop and execute content strategies to attract and engage target audiences through valuable, relevant content. They oversee content creation, distribution, and promotion across various channels, such as blogs, websites, social media, and email newsletters. Graduates of the BA in Digital Marketing & Public Relations program are well-suited for roles as content marketing managers in marketing agencies, content marketing firms, or in-house marketing teams, leveraging their skills in content creation, storytelling, and audience engagement.
Digital Marketing Analyst: Digital marketing analysts analyze data and metrics to measure the effectiveness of digital marketing campaigns and initiatives. They track key performance indicators (KPIs), conduct A/B testing, and provide insights and recommendations to optimize marketing strategies and improve ROI. Graduates with a BA in Digital Marketing & Public Relations can pursue careers as digital marketing analysts in marketing analytics firms, digital marketing agencies, or corporate marketing departments, leveraging their analytical skills and knowledge of digital marketing metrics and tools.
Brand Manager: Brand managers are responsible for developing and maintaining the brand identity and positioning of products or services. They oversee brand strategy, messaging, and visual identity across all marketing channels to ensure consistency and alignment with brand values and objectives. Graduates of the BA in Digital Marketing & Public Relations program can pursue careers as brand managers in marketing agencies, brand consulting firms, or corporate marketing departments, leveraging their understanding of brand management principles and consumer behavior.
