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BA (Hons) in Marketing and International Tourism Management
Dundalk
INTAKE: September
Program Overview
The BA (Hons) in Marketing and International Tourism Management at Dundalk Institute of Technology (DkIT) is a specialized undergraduate program designed to equip students with the knowledge and skills needed to excel in the dynamic fields of marketing and international tourism. This program offers a comprehensive blend of marketing principles and tourism management concepts, preparing students for diverse and rewarding career opportunities in the global tourism industry.
Curriculum: The curriculum of the BA (Hons) in Marketing and International Tourism Management program at DkIT covers a wide range of topics essential for success in marketing and tourism management roles. Students study core subjects such as marketing strategy, consumer behavior, market research, digital marketing, destination management, tourism planning, and sustainable tourism practices. Additionally, they learn about international business, cross-cultural communication, and global tourism trends. The program emphasizes experiential learning through industry placements, where students gain practical experience in marketing and tourism settings, and practical projects that simulate real-world marketing and tourism scenarios.
Research Focus: DkIT encourages students and faculty to engage in research activities that contribute to advancements in the fields of marketing and tourism management. Research areas may include destination branding, tourism marketing strategies, consumer trends in the tourism industry, sustainable tourism development, and the impact of technology on tourism experiences. Students have the opportunity to undertake research projects, conduct market analyses, and explore innovative solutions to current challenges facing the marketing and tourism sectors. This research focus fosters critical thinking, problem-solving, and analytical skills among students, preparing them to address complex issues in marketing and tourism management.
Industry Engagement: One of the key strengths of the BA (Hons) in Marketing and International Tourism Management program at DkIT is its strong industry engagement. The institute collaborates closely with leading marketing agencies, tourism organizations, hospitality businesses, and international tourism boards to provide students with practical learning opportunities and industry insights. Students have the opportunity to undertake internships, work placements, and industry projects, gaining valuable hands-on experience and building professional networks that enhance their employability upon graduation. This industry engagement ensures that the curriculum remains relevant to the evolving needs of the marketing and tourism industries and prepares students for successful careers in various sectors of the tourism sector.
Global Perspective: DkIT recognizes the importance of a global perspective in marketing and tourism management, given the international nature of the tourism industry. The curriculum of the BA (Hons) in Marketing and International Tourism Management program explores global marketing trends, international tourism markets, cross-cultural management, and destination marketing strategies in global markets. Students learn about the impact of globalization on marketing and tourism, cultural considerations in marketing and tourism management, and strategies for attracting and serving international tourists. Opportunities for international exchanges, study abroad programs, and collaborative projects with international partners further enhance students' understanding of global marketing and tourism dynamics and prepare them for careers in a multicultural and interconnected industry.
Location
Dundalk
Score
IELTS 6
Tuition Fee
€ 10950
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall score of 6.0 or 6.5, with no individual band below 5.5.
- TOEFL: Overall score of 60 with no less than 14 in each section.
- PTE: Overall score of 50, with a minimum of 42 in each section.
- DET (Duolingo English Test): Overall score of 120.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Dundalk Institute of Technology (DkIT) recognizes the financial considerations that international students face when pursuing higher education abroad. To support and encourage talented individuals from around the world, DkIT offers various scholarships and financial aid opportunities.
International Scholarships: DkIT provides a range of scholarships specifically designed for international students. These scholarships are merit-based and offer financial assistance to outstanding individuals. The criteria for these scholarships may vary, but they typically consider academic achievements, leadership qualities, and community involvement.
Government Scholarships: In addition to DkIT-specific scholarships, international students may also be eligible for various government-sponsored scholarships. These scholarships are typically awarded based on the home country's agreements and partnerships with Ireland.
External Scholarships: DkIT encourages international students to explore external scholarship opportunities, including those offered by international organizations, foundations, and corporations. The institute provides support and guidance to help students identify and apply for these scholarships.
Financial Aid and Grants: DkIT's financial aid office assists international students in understanding and accessing available grants and loans, including those provided by the Irish government. The institute is committed to making higher education more accessible to deserving students.
Work-Study Programs: International students at DkIT can explore part-time work opportunities while studying in Ireland. These work-study programs allow students to gain valuable work experience and support their living expenses.
Graduates of Dundalk Institute of Technology's Bachelor of Arts (Hons) in Marketing and International Tourism Management program have a diverse array of career opportunities available to them in the dynamic fields of marketing and tourism management.
Destination Marketing Manager: Destination marketing managers are responsible for promoting tourist destinations to attract visitors and boost tourism revenue. They develop marketing strategies, oversee advertising campaigns, and collaborate with tourism stakeholders to showcase the unique attractions and experiences of a destination. Graduates with a BA (Hons) in Marketing and International Tourism Management are well-equipped for roles as destination marketing managers in tourism boards, destination management organizations, or marketing agencies specializing in tourism promotion.
Tourism Development Officer: Tourism development officers work to develop and implement strategies for sustainable tourism development in specific regions or communities. They identify tourism opportunities, collaborate with local businesses and stakeholders, and support initiatives that enhance the visitor experience while preserving natural and cultural resources. Graduates of the BA (Hons) in Marketing and International Tourism Management program can pursue careers as tourism development officers in government agencies, non-profit organizations, or consulting firms focused on community-based tourism development.
Marketing Manager (Hospitality/Tourism Sector): Marketing managers in the hospitality and tourism sectors are responsible for developing and implementing marketing strategies to promote hotels, resorts, travel agencies, tour operators, or other tourism-related businesses. They conduct market research, design marketing campaigns, manage digital marketing channels, and analyze marketing performance to attract customers and drive revenue. Graduates with a BA (Hons) in Marketing and International Tourism Management are well-suited for marketing manager roles in the hospitality and tourism industry, leveraging their expertise in both marketing principles and tourism management concepts.
Travel Consultant/Agent: Travel consultants or agents assist individuals and groups in planning and booking travel arrangements, including flights, accommodations, tours, and activities. They provide destination recommendations, handle reservations, and offer personalized travel advice to ensure a memorable and enjoyable travel experience for clients. Graduates of the BA (Hons) in Marketing and International Tourism Management program can pursue careers as travel consultants or agents in travel agencies, online travel platforms, or tour companies, drawing on their knowledge of tourism destinations and customer service skills.
Event Coordinator (Tourism Events): Event coordinators specializing in tourism events plan, organize, and execute events such as festivals, conferences, or cultural celebrations aimed at attracting tourists and enhancing destination appeal. They liaise with event stakeholders, secure sponsorships, coordinate logistics, and manage event operations to ensure successful outcomes. Graduates with a BA (Hons) in Marketing and International Tourism Management can pursue careers as event coordinators specializing in tourism events, working for event management companies, destination marketing organizations, or tourism boards.
Market Research Analyst (Tourism Industry): Market research analysts in the tourism industry gather and analyze data to identify market trends, consumer preferences, and competitive landscapes in the tourism sector. They conduct surveys, analyze industry reports, and interpret data to provide insights and recommendations to tourism businesses and destinations. Graduates of the BA (Hons) in Marketing and International Tourism Management program can pursue careers as market research analysts in tourism consulting firms, market research agencies, or tourism businesses seeking to gain a competitive edge through data-driven insights.
