MSc Digital Marketing with advanced practice

Postgraduate Entry Requirements:

• Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
• English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
  • IELTS: A minimum overall score of 6.5 with no individual component below 6.
• Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Northumbria University is dedicated towards providing support and opportunities for international students to pursue their education. The university offers a range of scholarships specifically designed to assist international students with their tuition fees and living expenses. These scholarships recognize academic excellence, leadership potential, and contribution to the community.

1. Northumbria Global Scholarship: The Northumbria Global Scholarship is a merit-based scholarship available to international undergraduate and postgraduate students. It provides a partial tuition fee reduction of up to £6,000 for the first year of study. The scholarship is awarded based on academic achievement, and applicants are automatically considered upon applying for a full-time course at Northumbria University.
2. Vice-Chancellor's International Scholarship: The Vice-Chancellor's International Scholarship is a prestigious scholarship offered to exceptional international students enrolling in a postgraduate taught program. It provides a tuition fee reduction of up to £2,500. The scholarship is competitive, and applicants are assessed based on academic achievement, personal statement, and references.
3. Country-Specific Scholarships: Northumbria University also offers scholarships specific to certain countries or regions. These scholarships aim to attract high-achieving students from specific countries or regions and provide financial support for their studies at Northumbria University. The eligibility criteria and application process vary depending on the specific scholarship.
4. External Scholarships: International students may be eligible for external scholarships provided by government bodies, organizations, or foundations in their home countries. These scholarships are external to the university but can be used to support studies at Northumbria University. 

The MSc Digital Marketing with Advanced Practice program at Northumbria University prepares graduates for a wide range of exciting career opportunities in the digital marketing industry. With the increasing importance of digital channels in today's business landscape, there is a growing demand for skilled professionals who can effectively navigate the digital marketing landscape.  

1. Digital Marketing Manager: Graduates can pursue roles as digital marketing managers, overseeing the development and implementation of digital marketing strategies for organizations. They are responsible for managing digital campaigns, analyzing data to optimize marketing efforts, and staying updated on the latest digital marketing trends.

2. Social Media Manager: With the significant impact of social media on brand visibility and customer engagement, graduates can excel as social media managers. They develop and execute social media strategies, create engaging content, manage social media accounts, and analyze performance metrics to drive brand awareness and customer engagement.

3. SEO Specialist: Search Engine Optimization (SEO) plays a crucial role in improving website visibility and driving organic traffic. Graduates can specialize in SEO and work as SEO specialists, responsible for optimizing websites, conducting keyword research, analyzing website performance, and implementing SEO strategies to improve search engine rankings.

4. Digital Advertising Manager: As digital advertising continues to evolve, graduates can pursue careers as digital advertising managers. They plan and execute digital advertising campaigns across various platforms, such as search engines, social media, display networks, and video advertising platforms. They are responsible for optimizing campaign performance, managing budgets, and achieving marketing objectives.

5. Content Marketing Specialist: Content marketing is a key component of digital marketing strategies. Graduates can work as content marketing specialists, creating compelling and engaging content across different channels. They develop content strategies, write blog posts, articles, and social media content, and analyze content performance to drive audience engagement and conversions.

6. Data Analyst: The ability to analyze and interpret data is crucial in the digital marketing field. Graduates can pursue careers as data analysts, responsible for collecting, analyzing, and interpreting data to inform marketing strategies. They use data analytics tools to gain insights into consumer behavior, campaign performance, and market trends, helping organizations make data-driven decisions.

7. E-commerce Manager: With the rise of online shopping, e-commerce managers play a vital role in driving sales and managing online stores. Graduates can work in e-commerce roles, overseeing online store operations, managing product listings, optimizing user experience, and implementing marketing strategies to drive online sales.

8. Digital Marketing Consultant: Some graduates may choose to work as independent consultants, offering their expertise in digital marketing to businesses across various industries. As consultants, they provide strategic guidance, conduct audits, develop marketing plans, and help organizations achieve their digital marketing objectives.

With the practical skills, industry experience, and theoretical knowledge gained during the program, graduates are well-equipped to succeed in the dynamic and rapidly evolving field of digital marketing. The program's emphasis on advanced practice and industry engagement ensures that graduates are ready to make an immediate impact in the digital marketing industry.