MSc in Agricultural Biotechnology
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BA (Hons) in Digital Marketing and Strategic Communication
Dundalk
INTAKE: September
Program Overview
The BA (Hons) in Digital Marketing and Strategic Communication at Dundalk Institute of Technology (DkIT) offers students a comprehensive understanding of digital marketing strategies and effective communication techniques in the modern business landscape. This program is designed to equip students with the knowledge and skills necessary to thrive in the rapidly evolving field of digital marketing and strategic communication.
Curriculum: The curriculum of the BA (Hons) in Digital Marketing and Strategic Communication program at DkIT covers a wide range of topics essential for success in the digital marketing industry. Students study core concepts such as marketing principles, consumer behavior, branding, social media marketing, search engine optimization (SEO), content marketing, digital analytics, and strategic communication strategies. They also engage in practical projects and case studies, allowing them to apply theoretical knowledge to real-world scenarios and develop hands-on skills that are in high demand by employers in the digital marketing field.
Research Focus: DkIT emphasizes the importance of research within the Digital Marketing and Strategic Communication program, encouraging faculty and students to engage in research projects that contribute to advancements in the field. Research areas may include digital marketing trends, social media analytics, online consumer behavior, digital advertising effectiveness, and communication strategies in the digital age. Students have the opportunity to conduct independent research, collaborate with faculty on research projects, and present their findings at conferences or publish them in academic journals.
Industry Engagement: One of the key strengths of the BA (Hons) in Digital Marketing and Strategic Communication program at DkIT is its strong industry engagement. The institute collaborates closely with leading digital marketing agencies, media companies, and communication firms to ensure that the curriculum remains relevant to industry needs. Students have the opportunity to undertake internships, work placements, and industry projects, gaining valuable practical experience and building professional networks that enhance their employability upon graduation. This industry engagement also allows students to stay up-to-date with the latest trends and innovations in digital marketing and strategic communication.
Global Perspective: DkIT recognizes the global nature of the digital marketing industry and ensures that students gain a global perspective within the program. The curriculum explores global digital marketing trends, international communication practices, cross-cultural communication strategies, and the impact of globalization on marketing and communication strategies. Students also have the opportunity to participate in international exchanges, study abroad programs, and collaborative projects with international partners, broadening their understanding of the global digital marketing landscape and preparing them for careers in a globalized economy.
Location
Dundalk
Score
IELTS 6
Tuition Fee
€ 10950
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall score of 6.0 or 6.5, with no individual band below 5.5.
- TOEFL: Overall score of 60 with no less than 14 in each section.
- PTE: Overall score of 50, with a minimum of 42 in each section.
- DET (Duolingo English Test): Overall score of 120.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Dundalk Institute of Technology (DkIT) recognizes the financial considerations that international students face when pursuing higher education abroad. To support and encourage talented individuals from around the world, DkIT offers various scholarships and financial aid opportunities.
International Scholarships: DkIT provides a range of scholarships specifically designed for international students. These scholarships are merit-based and offer financial assistance to outstanding individuals. The criteria for these scholarships may vary, but they typically consider academic achievements, leadership qualities, and community involvement.
Government Scholarships: In addition to DkIT-specific scholarships, international students may also be eligible for various government-sponsored scholarships. These scholarships are typically awarded based on the home country's agreements and partnerships with Ireland.
External Scholarships: DkIT encourages international students to explore external scholarship opportunities, including those offered by international organizations, foundations, and corporations. The institute provides support and guidance to help students identify and apply for these scholarships.
Financial Aid and Grants: DkIT's financial aid office assists international students in understanding and accessing available grants and loans, including those provided by the Irish government. The institute is committed to making higher education more accessible to deserving students.
Work-Study Programs: International students at DkIT can explore part-time work opportunities while studying in Ireland. These work-study programs allow students to gain valuable work experience and support their living expenses.
Graduates of Dundalk Institute of Technology's Bachelor of Arts (Hons) in Digital Marketing and Strategic Communication program have a wide array of exciting career opportunities available to them in the dynamic and rapidly evolving field of digital marketing and communication.
Digital Marketing Specialist: Digital marketing specialists are responsible for developing and implementing online marketing strategies to promote products, services, or brands. They use various digital channels such as social media, search engine marketing (SEM), email marketing, and content marketing to reach target audiences and achieve marketing objectives. Graduates with a BA (Hons) in Digital Marketing and Strategic Communication are well-equipped for roles as digital marketing specialists in marketing agencies, corporations, and e-commerce companies.
Social Media Manager: Social media managers oversee an organization's presence on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok. They develop social media strategies, create engaging content, manage social media accounts, and analyze performance metrics to optimize social media campaigns. Graduates with a BA (Hons) in Digital Marketing and Strategic Communication can pursue careers as social media managers in companies, non-profit organizations, and media agencies.
Content Marketing Strategist: Content marketing strategists develop and execute content marketing strategies to attract and engage target audiences. They create various types of content such as articles, blog posts, videos, infographics, and podcasts to educate, entertain, and inform audiences about products or services. Graduates with a BA (Hons) in Digital Marketing and Strategic Communication can pursue careers as content marketing strategists in content marketing agencies, media companies, and digital publishing firms.
Digital Advertising Specialist: Digital advertising specialists plan, execute, and optimize online advertising campaigns across various digital channels such as display advertising, pay-per-click (PPC) advertising, and native advertising. They analyze target audience demographics, select appropriate advertising platforms, create ad copy and visuals, and monitor campaign performance metrics. Graduates with a BA (Hons) in Digital Marketing and Strategic Communication can pursue careers as digital advertising specialists in advertising agencies, media buying firms, and digital marketing departments.
Brand Manager: Brand managers are responsible for developing and managing brand identity, positioning, and messaging to create positive perceptions and associations with a brand. They develop brand strategies, oversee brand campaigns, and monitor brand performance metrics. Graduates with a BA (Hons) in Digital Marketing and Strategic Communication can pursue careers as brand managers in consumer goods companies, retail brands, and branding agencies.
Public Relations Specialist: Public relations specialists manage communication between an organization and its stakeholders to maintain a positive public image and reputation. They develop PR strategies, create press releases and media kits, manage media relations, and handle crisis communications. Graduates with a BA (Hons) in Digital Marketing and Strategic Communication can pursue careers as public relations specialists in PR agencies, corporate communications departments, and non-profit organizations.
