BA (Hons) in Event Management with Marketing

Dundalk

 

INTAKE: September

Program Overview

Dundalk Institute of Technology (DkIT), located in Ireland, offers an innovative Bachelor of Arts (Hons) in Event Management with Marketing program. This undergraduate degree combines the principles of event management with marketing strategies to prepare students for dynamic careers in the fast-paced events industry.

Curriculum: The BA (Hons) in Event Management with Marketing curriculum at DkIT is carefully crafted to provide students with a comprehensive understanding of both event planning and marketing principles. Students learn how to conceptualize, plan, and execute successful events, while also developing skills in market research, branding, promotion, and digital marketing. The curriculum integrates theoretical knowledge with practical experience, allowing students to work on real-world projects and gain valuable industry insights.

Research Focus: DkIT emphasizes the importance of research within the Event Management with Marketing program. Faculty members engage in research projects exploring various aspects of event management, marketing trends, consumer behavior, and industry best practices. Students have the opportunity to participate in research initiatives, gaining hands-on experience and contributing to advancements in the field. This research-oriented approach ensures that graduates are well-equipped to address the evolving needs of the events and marketing sectors.

Industry Engagement: One of the key strengths of the BA (Hons) in Event Management with Marketing program at DkIT is its strong industry engagement. The institute collaborates closely with event management companies, marketing agencies, hospitality providers, and corporate sponsors to provide students with practical experience and networking opportunities. Through internships, industry placements, and guest lectures by industry professionals, students gain firsthand knowledge of industry practices and build valuable connections that enhance their employability upon graduation.

Global Perspective: DkIT recognizes the global nature of the events and marketing industry and ensures that students gain a global perspective within the program. The curriculum explores international events, cultural influences, and global marketing trends, preparing students for careers in a multicultural and interconnected world. Opportunities for international internships, study abroad programs, and collaboration with international partners further enhance students' global awareness and expand their professional horizons.

Pollster Education

Location

Dundalk

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

€ 10950

Undergraduate Entry Requirements 

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall score of 6.0 or 6.5, with no individual band below 5.5.
  • TOEFL: Overall score of 60 with no less than 14 in each section.
  • PTE: Overall score of 50, with a minimum of 42 in each section.
  • DET (Duolingo English Test): Overall score of 120.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Dundalk Institute of Technology (DkIT) recognizes the financial considerations that international students face when pursuing higher education abroad. To support and encourage talented individuals from around the world, DkIT offers various scholarships and financial aid opportunities.

International Scholarships: DkIT provides a range of scholarships specifically designed for international students. These scholarships are merit-based and offer financial assistance to outstanding individuals. The criteria for these scholarships may vary, but they typically consider academic achievements, leadership qualities, and community involvement.

Government Scholarships: In addition to DkIT-specific scholarships, international students may also be eligible for various government-sponsored scholarships. These scholarships are typically awarded based on the home country's agreements and partnerships with Ireland.

External Scholarships: DkIT encourages international students to explore external scholarship opportunities, including those offered by international organizations, foundations, and corporations. The institute provides support and guidance to help students identify and apply for these scholarships.

Financial Aid and Grants: DkIT's financial aid office assists international students in understanding and accessing available grants and loans, including those provided by the Irish government. The institute is committed to making higher education more accessible to deserving students.

Work-Study Programs: International students at DkIT can explore part-time work opportunities while studying in Ireland. These work-study programs allow students to gain valuable work experience and support their living expenses.

Graduates of Dundalk Institute of Technology's Bachelor of Arts (Hons) in Event Management with Marketing program have a wide range of career opportunities available to them in the dynamic and exciting events and marketing industry. 

Event Manager: Event managers are responsible for planning, organizing, and executing a wide range of events, such as conferences, festivals, corporate events, weddings, and concerts. Graduates with a BA (Hons) in Event Management with Marketing possess the skills and knowledge to excel in roles as event managers, overseeing every aspect of event planning, from budgeting and logistics to marketing and promotion.

Marketing Coordinator: Marketing coordinators play a crucial role in developing and implementing marketing strategies to promote events and attract attendees. They create marketing collateral, manage social media campaigns, coordinate advertising efforts, and analyze campaign performance. BA (Hons) in Event Management with Marketing graduates are well-suited for roles as marketing coordinators, leveraging their understanding of both event management and marketing principles to drive successful promotional campaigns.

Public Relations Specialist: Public relations (PR) specialists are responsible for managing the public image and reputation of organizations or events. They develop PR strategies, write press releases, coordinate media relations, and handle crisis communications. Graduates with a BA (Hons) in Event Management with Marketing can pursue careers as PR specialists, applying their communication skills and understanding of event marketing to effectively manage publicity and media relations.

Sponsorship Manager: Sponsorship managers are responsible for securing sponsorships and partnerships to support events financially and enhance their visibility. They identify potential sponsors, negotiate sponsorship deals, and manage relationships with sponsors. BA (Hons) in Event Management with Marketing graduates are well-equipped for roles as sponsorship managers, leveraging their marketing knowledge and event planning expertise to secure valuable sponsorship opportunities for events.

Digital Marketing Specialist: In today's digital age, digital marketing specialists play a crucial role in promoting events and engaging with audiences online. They develop digital marketing strategies, manage social media channels, create content, and analyze digital marketing metrics. Graduates with a BA (Hons) in Event Management with Marketing possess the skills to excel as digital marketing specialists, leveraging their understanding of event marketing and digital communication channels to effectively promote events online.

Venue Manager: Venue managers oversee the operations and management of event venues, ensuring that events run smoothly and meet clients' expectations. They coordinate with event planners, vendors, and staff to ensure that all logistical aspects of events are well-organized. BA (Hons) in Event Management with Marketing graduates can pursue careers as venue managers, applying their event management skills and marketing knowledge to deliver exceptional event experiences at various venues.


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