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BA (Hons) in Global Marketing and Strategic Communication (add-on)
Dundalk
INTAKE: September
Program Overview
Dundalk Institute of Technology (DkIT) in Ireland offers an exceptional BA (Hons) in Global Marketing and Strategic Communication (add-on) program. This program is designed to equip students with the knowledge, skills, and competencies needed to excel in the dynamic and interconnected world of global marketing and strategic communication.
Curriculum: The curriculum of DkIT's BA (Hons) in Global Marketing and Strategic Communication (add-on) program is carefully crafted to provide students with a comprehensive understanding of key concepts, theories, and practices in marketing and communication. Courses cover a wide range of topics including international marketing strategies, brand management, digital marketing, public relations, and strategic communication planning. Students also have the opportunity to engage in hands-on projects, case studies, and industry-relevant assignments to apply theoretical knowledge to real-world scenarios.
Research Focus: Research is a key component of DkIT's BA (Hons) in Global Marketing and Strategic Communication (add-on) program. Faculty members are actively involved in research projects that explore emerging trends, consumer behavior, and communication strategies in the global marketplace. Students have the opportunity to participate in research activities, honing their research skills, critical thinking abilities, and analytical capabilities while making valuable contributions to the field of marketing and communication.
Industry Engagement: DkIT places a strong emphasis on industry engagement within its BA (Hons) in Global Marketing and Strategic Communication (add-on) program. Through partnerships with leading companies, guest lectures from industry experts, and work placement opportunities, students gain practical insights into the realities of the global marketing and communication industry. These industry engagements not only enhance students' understanding of theoretical concepts but also provide valuable networking opportunities and enhance their employability upon graduation.
Global Perspective: In today's interconnected world, having a global perspective is essential for success in the field of marketing and communication. DkIT's BA (Hons) in Global Marketing and Strategic Communication (add-on) program integrates elements of international marketing, cross-cultural communication, and global business practices into its curriculum. Students have the opportunity to participate in study abroad programs, international internships, and multicultural learning experiences, broadening their horizons and preparing them to navigate the complexities of the global marketplace.
Location
Dundalk
Score
IELTS 6
Tuition Fee
€ 10950
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall score of 6.0 or 6.5, with no individual band below 5.5.
- TOEFL: Overall score of 60 with no less than 14 in each section.
- PTE: Overall score of 50, with a minimum of 42 in each section.
- DET (Duolingo English Test): Overall score of 120.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Dundalk Institute of Technology (DkIT) recognizes the financial considerations that international students face when pursuing higher education abroad. To support and encourage talented individuals from around the world, DkIT offers various scholarships and financial aid opportunities.
International Scholarships: DkIT provides a range of scholarships specifically designed for international students. These scholarships are merit-based and offer financial assistance to outstanding individuals. The criteria for these scholarships may vary, but they typically consider academic achievements, leadership qualities, and community involvement.
Government Scholarships: In addition to DkIT-specific scholarships, international students may also be eligible for various government-sponsored scholarships. These scholarships are typically awarded based on the home country's agreements and partnerships with Ireland.
External Scholarships: DkIT encourages international students to explore external scholarship opportunities, including those offered by international organizations, foundations, and corporations. The institute provides support and guidance to help students identify and apply for these scholarships.
Financial Aid and Grants: DkIT's financial aid office assists international students in understanding and accessing available grants and loans, including those provided by the Irish government. The institute is committed to making higher education more accessible to deserving students.
Work-Study Programs: International students at DkIT can explore part-time work opportunities while studying in Ireland. These work-study programs allow students to gain valuable work experience and support their living expenses.
Graduates of Dundalk Institute of Technology's BA (Hons) in Global Marketing and Strategic Communication (add-on) program possess a versatile skill set and a deep understanding of global marketing and strategic communication strategies, opening doors to a wide range of exciting career opportunities in various sectors.
International Marketing Manager: With their expertise in global marketing strategies and cross-cultural communication, graduates can pursue roles as International Marketing Managers. They develop and execute marketing campaigns tailored to different international markets, analyze market trends, and identify growth opportunities for businesses expanding globally.
Brand Manager: Brand Managers are responsible for developing and maintaining the brand identity and image of products or services. Graduates of the BA (Hons) program are equipped to excel in this role, overseeing brand strategy, market positioning, and brand communication efforts to enhance brand equity and customer loyalty.
Digital Marketing Specialist: In today's digital age, businesses rely heavily on digital marketing channels to reach and engage their target audience. Graduates with a focus on digital marketing are well-suited for roles as Digital Marketing Specialists, leveraging digital platforms and analytics tools to optimize online marketing campaigns and drive customer engagement and conversions.
Public Relations Manager: Public Relations Managers play a crucial role in managing the reputation and public image of organizations. Graduates of the BA (Hons) program can pursue careers in public relations, developing communication strategies, managing media relations, and handling crisis communication to build and maintain positive relationships with stakeholders.
Market Research Analyst: Market Research Analysts gather and analyze data to provide insights into market trends, consumer behavior, and competitive landscapes. Graduates with strong analytical skills and research experience are well-positioned to excel in this role, helping businesses make informed decisions and develop effective marketing strategies.
Strategic Communication Consultant: Strategic Communication Consultants provide strategic guidance to organizations on how to effectively communicate their messages to various stakeholders. Graduates of the BA (Hons) program can pursue careers as communication consultants, advising clients on communication strategies, stakeholder engagement, and reputation management.
