MSc Strategy & Innovation
Maynooth University offers a diverse array of programs across various disciplines, cate...
BBS Marketing (MKT)
Maynooth
INTAKE: September
Program Overview
Maynooth University in Ireland offers an innovative Bachelor of Business Studies (BBS) program with a specialization in Marketing (MKT). This program is designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices in the modern business landscape. It equips graduates with the knowledge and skills necessary to pursue careers in various marketing roles across industries.
Curriculum: The curriculum of the BBS program with a specialization in Marketing (MKT) at Maynooth University is carefully structured to cover key aspects of marketing theory and practice. Core courses include marketing management, consumer behavior, market research, digital marketing, branding, and advertising. Additionally, students have the opportunity to choose from a range of elective courses focusing on specific areas of marketing such as social media marketing, retail marketing, international marketing, or marketing analytics. The curriculum emphasizes hands-on learning experiences, case studies, and real-world projects to develop students' analytical skills, creativity, and strategic thinking in marketing.
Research Focus: Research is an integral part of the BBS program with a specialization in Marketing (MKT) at Maynooth University. Students have the opportunity to engage in research projects exploring various aspects of marketing, such as consumer trends, market segmentation, product innovation, or advertising effectiveness. Through research-based assignments and capstone projects, students develop critical thinking, research methodology, and data analysis skills, preparing them for careers in marketing research, market analysis, or further study at the graduate level.
Industry Engagement: The BBS program with a specialization in Marketing (MKT) at Maynooth University fosters strong ties with industry partners and marketing professionals, providing students with opportunities for practical experience and industry engagement. Through internships, work placements, and industry projects, students gain hands-on experience working with marketing agencies, corporate marketing departments, or non-profit organizations. They apply marketing theories and concepts to real-world scenarios, develop practical skills in marketing strategy, campaign management, and market analysis, and build professional networks within the marketing industry.
Global Perspective: Maynooth University promotes a global perspective in its BBS program with a specialization in Marketing (MKT), recognizing the importance of global markets and cultural diversity in marketing. Students have the opportunity to explore international marketing concepts, global consumer behavior, and cross-cultural marketing strategies through coursework, study abroad programs, or international internships. The curriculum integrates global case studies and examples to expose students to diverse marketing practices and challenges around the world, preparing them for careers in multinational corporations, global marketing agencies, or international market research firms.
Location
Maynooth
Score
IELTS 6.5
Tuition Fee
€ 17000
Undergraduate Entry Requirements
Application Fee: € 35
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall score of 6.0 or 6.5, with no individual band below 5.5.
- TOEFL: Overall score of 95 with no less than 24 in each section.
- PTE: Overall score of 62, with a minimum of 58 in each section.
- DET (Duolingo English Test): Overall score of 120.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Maynooth University offers a range of scholarships and financial aid opportunities to support international students pursuing their academic endeavors. These scholarships are designed to recognize academic excellence, promote diversity, and assist students with financial constraints.
Academic Excellence Scholarships: Maynooth University offers scholarships based on academic merit to outstanding international students. These scholarships recognize high academic achievement in previous studies and are awarded to students with exceptional potential.
Entrance Scholarships: The university provides entrance scholarships to attract and support high-caliber international students entering undergraduate programs. These scholarships aim to reward exceptional academic performance and talent.
International Student Scholarships: Maynooth University offers specific scholarships dedicated to international students. These scholarships are designed to assist students with tuition fees and living expenses, fostering a diverse and inclusive academic community.
Need-Based Financial Aid: The university also offers need-based financial aid options to international students who demonstrate financial need. These aids are intended to support students facing financial challenges during their academic studies.
Graduating with a Bachelor of Business Studies (BBS) degree with a specialization in Marketing (MKT) from Maynooth University opens up a plethora of exciting career opportunities in the dynamic field of marketing. Equipped with a solid foundation in marketing principles, strategic thinking, and analytical skills, graduates are well-prepared to pursue diverse roles in marketing across various industries.
Marketing Manager: Many graduates pursue careers as marketing managers, responsible for developing and executing marketing strategies to promote products or services. They oversee market research, branding, advertising, and promotional activities to achieve business objectives and drive revenue growth.
Digital Marketing Specialist: With expertise in digital marketing channels and technologies, graduates can pursue careers as digital marketing specialists. They develop and implement digital marketing campaigns, optimize online presence, and analyze digital metrics to reach target audiences and drive engagement and conversion.
Brand Manager: Graduates may pursue careers as brand managers, responsible for managing and enhancing the reputation and identity of a brand. They develop brand strategies, oversee brand positioning, and manage brand communication across various touchpoints to create strong brand equity and customer loyalty.
Market Research Analyst: With a focus on market research, graduates can pursue careers as market research analysts. They collect and analyze data on consumer preferences, market trends, and competitor activities to provide insights and recommendations for strategic decision-making and marketing planning.
Advertising Account Executive: Graduates may pursue careers as advertising account executives in advertising agencies. They serve as liaisons between clients and agency teams, developing creative briefs, managing projects, and ensuring the successful execution of advertising campaigns to meet client objectives.
Social Media Manager: With expertise in social media platforms and community management, graduates can pursue careers as social media managers. They develop social media strategies, create content, engage with followers, and analyze performance metrics to enhance brand awareness and drive engagement on social media platforms.
Marketing Analyst: Graduates may pursue careers as marketing analysts, analyzing marketing data and performance metrics to assess the effectiveness of marketing campaigns and initiatives. They provide insights and recommendations for optimizing marketing strategies and improving return on investment (ROI).
Product Manager: With a focus on product management, graduates can pursue careers as product managers, responsible for the development, launch, and lifecycle management of products or services. They conduct market research, identify customer needs, and collaborate with cross-functional teams to drive product innovation and success in the market.
Sales Representative: Graduates may pursue careers as sales representatives, responsible for selling products or services to customers. They build relationships with clients, identify sales opportunities, negotiate contracts, and achieve sales targets to drive revenue and business growth.
Event Coordinator: With expertise in event planning and promotion, graduates can pursue careers as event coordinators. They plan and execute marketing events, such as product launches, trade shows, or promotional campaigns, to raise brand awareness, generate leads, and engage with target audiences.
