LL.M. in International Commercial Law
Griffith College's LL.M. in International Commercial Law is a specialized postgradu...
BA (Hons) in Business (Marketing)
Dublin,Cork
INTAKE: Jan & Sept
Program Overview
The BA (Hons) in Business with a specialization in Marketing at Griffith College, Ireland, is a dynamic program designed to equip students with the knowledge, skills, and practical experience necessary to thrive in the fast-paced world of marketing. This comprehensive program combines foundational business education with specialized courses in marketing, allowing students to gain a deep understanding of marketing principles, strategies, and techniques. Through a blend of theoretical learning, practical projects, and industry collaborations, students develop the analytical, creative, and strategic skills needed to excel in various marketing roles. The BA (Hons) in Business (Marketing) program at Griffith College prepares students for diverse career opportunities in marketing, advertising, brand management, digital marketing, market research, and public relations.
Comprehensive Marketing Education: The program covers a wide range of marketing topics, including consumer behavior, marketing research, advertising, branding, digital marketing, social media marketing, and marketing strategy. Students gain a holistic understanding of the marketing function and its role in driving business growth and profitability.
Hands-on Learning Opportunities: Griffith College emphasizes experiential learning, providing students with opportunities to apply their knowledge and skills in real-world marketing scenarios. Students work on marketing projects, case studies, and simulations, allowing them to develop practical marketing skills and insights.
Industry-Relevant Curriculum: The curriculum is designed in collaboration with industry professionals to ensure that it remains relevant and up-to-date with current marketing trends and practices. Students learn from faculty who have extensive experience in marketing, advertising, and digital media, gaining valuable insights into industry best practices.
Specialization Options: The program offers specialization options and elective courses that allow students to tailor their studies to their interests and career goals. Specialization options may include areas such as brand management, digital marketing, international marketing, or marketing analytics.
Professional Development: Griffith College provides students with opportunities for professional development, including networking events, guest lectures, industry visits, and internship placements. Students have the chance to build connections with marketing professionals, gain industry experience, and enhance their employability.
Location
Dublin,Cork
Score
IELTS: 6
Tuition Fee
€ 12000
Undergraduate Entry Requirements
Academic Qualifications: Griffith College, Ireland, typically requires a minimum of 60% or above in the student's previous academic qualifications for undergraduate programs.
English Language Proficiency:
- IELTS: Overall score of 6.0 or 6.5, with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 with Listening 18, Reading 15, Speaking 19, Writing 18.
- PTE: Overall score of 56, with a minimum of 46 in each section.
- DET (Duolingo English Test): Overall score of 120, with a minimum of 105.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Griffith College offers various scholarship opportunities to support international students pursuing their academic aspirations. These scholarships aim to recognize excellence, diversity, and potential among students.
Academic Merit Scholarships: Griffith College offers scholarships based on academic achievement, awarded to outstanding international students entering undergraduate or postgraduate programs.
Sports Scholarships: The college acknowledges athletic talent and provides scholarships to support student-athletes in balancing their sports commitments with academic studies.
Diversity and Inclusion Scholarships: Griffith College may offer scholarships to promote diversity, inclusion, and representation within the student body, celebrating various cultural backgrounds and perspectives.
Subject-Specific Scholarships: Some scholarships cater to specific fields of study or disciplines, encouraging students with exceptional abilities or interest in particular academic areas.
Financial Need-Based Scholarships: Griffith College provides support to students with demonstrated financial need, ensuring access to quality education irrespective of financial constraints.
Partnership Scholarships: The college may have partnerships with organizations or institutions that offer scholarships to students recommended or sponsored by these partners.
Graduates of the BA (Hons) in Business with a specialization in Marketing program at Griffith College, Ireland, are well-prepared for a variety of exciting career opportunities in the field of marketing and related industries. With a combination of theoretical knowledge, practical skills, and industry experience, graduates emerge as versatile marketing professionals ready to make meaningful contributions to organizations.
Marketing Manager: Graduates can pursue roles as marketing managers, overseeing the development and implementation of marketing strategies to promote products or services. They may be responsible for market research, brand management, advertising campaigns, digital marketing initiatives, and customer engagement activities.
Digital Marketing Specialist: Graduates may specialize in digital marketing roles, focusing on online channels such as social media, search engine optimization (SEO), content marketing, email marketing, and pay-per-click (PPC) advertising. They may develop and execute digital marketing campaigns to reach target audiences and drive engagement and conversions.
Brand Manager: Graduates can work as brand managers, responsible for managing the perception and reputation of brands in the marketplace. They may develop brand strategies, oversee brand identity and messaging, conduct market analysis, and collaborate with creative teams to ensure brand consistency and relevance.
Market Research Analyst: Graduates may pursue careers as market research analysts, gathering and analyzing data to understand consumer preferences, market trends, and competitive landscapes. They may conduct surveys, focus groups, and data analysis to provide insights and recommendations to support marketing decision-making.
Advertising Executive: Graduates can work in advertising agencies or marketing departments as advertising executives, developing and executing advertising campaigns across various media channels. They may create ad copy, design visuals, negotiate media placements, and measure campaign performance to maximize effectiveness.
Public Relations Specialist: Graduates may specialize in public relations roles, managing communication between organizations and their stakeholders to build and maintain positive relationships. They may create press releases, organize events, handle media inquiries, and manage crisis communication to enhance brand reputation and credibility.
Sales and Account Manager: Graduates with strong interpersonal skills may pursue roles in sales and account management, working to acquire and retain customers for products or services. They may develop sales strategies, build client relationships, negotiate contracts, and provide customer support to drive revenue growth.
