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Bachelor of Business in Marketing
Dublin
INTAKE: September
Program Overview
Dublin Business School (DBS) in Ireland offers a Bachelor of Business in Marketing program designed to provide students with a comprehensive understanding of marketing principles and practices. This undergraduate program covers a range of topics relevant to marketing management, consumer behavior, market research, digital marketing, and strategic marketing planning.
Curriculum: The curriculum of the Bachelor of Business in Marketing program at Dublin Business School is designed to equip students with both theoretical knowledge and practical skills in marketing. Core modules typically include marketing fundamentals, marketing research methods, consumer behavior, branding, advertising, and digital marketing strategies. Students may also have the opportunity to choose elective modules in specialized areas such as social media marketing, international marketing, or marketing analytics. The curriculum combines lectures, case studies, group projects, and practical assignments to provide students with a well-rounded education in marketing.
Research Focus: Dublin Business School emphasizes a research focus within its Bachelor of Business in Marketing program, encouraging students to develop analytical and critical thinking skills. Students learn about research methodologies used in marketing research, such as surveys, focus groups, experiments, and data analysis techniques. They may have opportunities to conduct independent research projects or collaborate with faculty members on research studies. The program's research focus prepares students to analyze market trends, identify consumer insights, and make data-driven marketing decisions.
Industry Engagement: The Bachelor of Business in Marketing program at DBS promotes industry engagement through partnerships with marketing agencies, businesses, and industry associations. Students may participate in industry projects, internships, or work placements to gain hands-on experience and industry insights. Guest lectures, seminars, and workshops featuring marketing professionals provide students with valuable perspectives on current trends, best practices, and career opportunities in the marketing field.
Global Perspective: Recognizing the global nature of the marketing profession, Dublin Business School integrates a global perspective into its Bachelor of Business in Marketing program. Modules may cover topics such as international marketing strategies, cross-cultural consumer behavior, global branding, and market entry strategies for international markets. Through case studies, projects, and discussions, students develop an understanding of the cultural, economic, and regulatory factors that influence marketing practices in different regions of the world. The program fosters a global outlook by exposing students to diverse perspectives and experiences from various countries and markets.
Location
Dublin
Score
IELTS 6
Tuition Fee
€ 10050
Undergraduate Entry Requirements
Academic Qualifications: For undergraduate programs, international students typically need a minimum academic qualification of 55% or above in their previous educational credentials.
English Language Proficiency:
- IELTS: Overall 6.0 or 6.5, with a minimum of 5.5 in each section.
- TOEFL: Overall score of 78.
- PTE: Overall score of 52.
- DET (Duolingo English Test): Overall score of 105.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
DBS recognizes the significance of making education accessible to international students and, therefore, offers various scholarships and financial aid opportunities to assist them in their academic journey.
International Student Scholarships: DBS provides a range of scholarships specifically designed for international students. These scholarships may be merit-based, need-based, or a combination of both, depending on the criteria established for each award. They aim to reward exceptional academic achievement and provide financial support to deserving students.
Diversity Scholarships: DBS values diversity and encourages students from various backgrounds to pursue their education at the institution. To promote inclusivity, the Diversity Scholarships are available to students who bring unique perspectives and experiences to the DBS community. These scholarships are aimed at fostering a multicultural and inclusive learning environment.
External Funding Sources: DBS assists international students in identifying and applying for external funding opportunities, such as government scholarships, corporate sponsorships, and grants offered by various organizations. The institution's financial aid office provides guidance and resources to help students access these external funding sources.
Work-Study Programs: DBS offers work-study programs that allow international students to gain valuable work experience while pursuing their degrees. These opportunities can help students offset their educational expenses and gain practical skills in their chosen field of study.
Financial Counseling and Support: DBS is ensuring that international students have access to financial counseling services. The institution's dedicated financial aid office provides guidance on budgeting, financial planning, and managing educational expenses, helping students make informed financial decisions.
Graduates of Dublin Business School's Bachelor of Business in Marketing program have a wide array of career opportunities available to them in various industries.
Marketing Manager: Marketing managers oversee all aspects of a company's marketing efforts, including strategic planning, campaign development, and budget management. They analyze market trends, identify target audiences, and develop marketing strategies to promote products or services. Marketing managers work in diverse industries, such as retail, consumer goods, technology, healthcare, and hospitality.
Brand Manager: Brand managers are responsible for building and managing the brand identity of a company or product. They develop brand strategies, create brand messaging, and oversee marketing campaigns to enhance brand awareness and equity. Brand managers collaborate with cross-functional teams to ensure brand consistency across all communication channels. They work in industries such as consumer goods, fashion, automotive, and entertainment.
Digital Marketing Specialist: Digital marketing specialists focus on leveraging online channels to reach target audiences and drive engagement. They manage digital marketing campaigns across platforms such as social media, search engines, email, and websites. Digital marketing specialists analyze data to measure campaign performance and optimize strategies for maximum impact. They work in digital marketing agencies, e-commerce companies, and marketing departments across industries.
Market Research Analyst: Market research analysts collect and analyze data on consumer preferences, market trends, and competitive landscapes to inform marketing strategies and decision-making. They use qualitative and quantitative research methods to gather insights into consumer behavior and preferences. Market research analysts work in market research firms, consulting companies, and corporate marketing departments.
Advertising Account Executive: Advertising account executives work for advertising agencies, managing client accounts and overseeing the development and execution of advertising campaigns. They collaborate with creative teams to develop campaign concepts, coordinate media placements, and monitor campaign performance. Advertising account executives work with clients across industries, including retail, automotive, finance, and healthcare.
Social Media Manager: Social media managers are responsible for managing a company's presence on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. They develop social media strategies, create content calendars, and engage with followers to build brand awareness and drive engagement. Social media managers monitor social media metrics and trends to optimize content and campaigns. They work in marketing departments, social media agencies, and digital media companies.
Market Development Manager: Market development managers focus on expanding a company's market reach and identifying growth opportunities. They analyze market segments, assess customer needs, and develop strategies to penetrate new markets or launch new products. Market development managers work closely with sales teams, product development teams, and channel partners to execute market expansion plans. They work in industries such as technology, healthcare, and telecommunications.
