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BA (Hons) Marketing (Event Management)
Dublin
INTAKE: Jan & Sept
Program Overview
Dublin Business School (DBS) in Ireland offers a BA (Hons) Marketing program with a specialization in Event Management. This undergraduate program is designed to provide students with a comprehensive understanding of marketing principles and strategies specific to the events industry. The BA (Hons) Marketing (Event Management) program equips students with the knowledge and skills necessary to plan, execute, and evaluate successful events that align with marketing objectives.
Curriculum: The curriculum of the BA (Hons) Marketing (Event Management) program at Dublin Business School combines core marketing modules with specialized courses focused on event management. Core marketing modules typically include marketing principles, consumer behavior, market research, branding, and strategic marketing management. Additionally, students study modules related to event management, such as event planning, logistics, budgeting, promotion, and evaluation. The curriculum is designed to provide students with a solid foundation in marketing theory while also offering practical skills relevant to event management.
Research Focus: Dublin Business School emphasizes a research focus within its BA (Hons) Marketing (Event Management) program, encouraging students to explore topics related to event marketing, consumer behavior at events, event trends, and event ROI (Return on Investment). Faculty members conduct research in areas such as event branding, sponsorship strategies, attendee engagement, and post-event evaluation. Students may have opportunities to participate in research projects, gaining hands-on experience in research methodologies and applying research findings to real-world event scenarios.
Industry Engagement: The BA (Hons) Marketing (Event Management) program at DBS promotes industry engagement through partnerships with event management companies, venues, and industry associations. Students may have the opportunity to participate in internships, work placements, or industry projects with event planning firms, corporate event teams, or nonprofit organizations. Guest lectures, site visits, and networking events featuring industry professionals provide students with insights into current trends, best practices, and career opportunities in the event management field.
Global Perspective: Recognizing the global nature of the events industry, Dublin Business School integrates a global perspective into its BA (Hons) Marketing (Event Management) program. Modules may cover topics such as international event planning, cross-cultural considerations in event management, destination marketing, and global event trends. Through case studies, projects, and discussions, students develop a deeper understanding of the cultural, logistical, and strategic challenges involved in planning and executing events on a global scale.
Location
Dublin
Score
IELTS 6
Tuition Fee
€ 10050
Undergraduate Entry Requirements
Academic Qualifications: For undergraduate programs, international students typically need a minimum academic qualification of 55% or above in their previous educational credentials.
English Language Proficiency:
- IELTS: Overall 6.0 or 6.5, with a minimum of 5.5 in each section.
- TOEFL: Overall score of 78.
- PTE: Overall score of 52.
- DET (Duolingo English Test): Overall score of 105.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
DBS recognizes the significance of making education accessible to international students and, therefore, offers various scholarships and financial aid opportunities to assist them in their academic journey.
International Student Scholarships: DBS provides a range of scholarships specifically designed for international students. These scholarships may be merit-based, need-based, or a combination of both, depending on the criteria established for each award. They aim to reward exceptional academic achievement and provide financial support to deserving students.
Diversity Scholarships: DBS values diversity and encourages students from various backgrounds to pursue their education at the institution. To promote inclusivity, the Diversity Scholarships are available to students who bring unique perspectives and experiences to the DBS community. These scholarships are aimed at fostering a multicultural and inclusive learning environment.
External Funding Sources: DBS assists international students in identifying and applying for external funding opportunities, such as government scholarships, corporate sponsorships, and grants offered by various organizations. The institution's financial aid office provides guidance and resources to help students access these external funding sources.
Work-Study Programs: DBS offers work-study programs that allow international students to gain valuable work experience while pursuing their degrees. These opportunities can help students offset their educational expenses and gain practical skills in their chosen field of study.
Financial Counseling and Support: DBS is ensuring that international students have access to financial counseling services. The institution's dedicated financial aid office provides guidance on budgeting, financial planning, and managing educational expenses, helping students make informed financial decisions.
Graduates of Dublin Business School's BA (Hons) Marketing (Event Management) program have a range of exciting career opportunities in the dynamic field of event management.
Event Coordinator: One of the primary career paths for graduates is to become event coordinators. Event coordinators are responsible for planning and organizing events, from conferences and trade shows to corporate functions and festivals. They liaise with clients to understand event requirements, coordinate logistics such as venue selection, catering, and audiovisual equipment, and ensure that events run smoothly and according to plan. Event coordinators may work for event management companies, corporations, nonprofit organizations, or government agencies.
Event Manager: With experience in event planning and management, graduates may advance to roles as event managers. Event managers oversee all aspects of event production, from conception to execution. They develop event strategies, manage budgets and timelines, coordinate with vendors and suppliers, and lead event teams to deliver memorable experiences for attendees. Event managers may specialize in specific types of events, such as weddings, concerts, or corporate functions, or work in sectors such as hospitality, tourism, or marketing.
Experiential Marketing Specialist: Graduates can pursue careers as experiential marketing specialists, leveraging their expertise in event management to create immersive brand experiences. Experiential marketing specialists develop and execute experiential marketing campaigns that engage consumers on a personal and emotional level. They conceptualize creative activations, design interactive experiences, and measure the impact of campaigns on brand awareness and consumer perception. Experiential marketing specialists may work for marketing agencies, brands, or event production companies.
Conference Planner: With a focus on corporate events, graduates may specialize as conference planners. Conference planners organize conferences, seminars, and workshops for businesses, associations, and professional organizations. They handle all aspects of conference planning, including venue selection, speaker coordination, program development, registration management, and sponsor recruitment. Conference planners ensure that events meet the educational and networking needs of attendees while aligning with client objectives and budget constraints.
Wedding Planner: Graduates may pursue careers as wedding planners, specializing in planning and coordinating weddings and related celebrations. Wedding planners work closely with couples to bring their wedding vision to life, assisting with venue selection, vendor contracts, budget management, and event logistics. They coordinate wedding day schedules, oversee setup and teardown, and ensure that all details are executed flawlessly to create unforgettable experiences for couples and their guests.
Destination Management Specialist: With a global perspective, graduates may explore careers as destination management specialists, focusing on planning and managing events in specific destinations or tourist destinations. Destination management specialists work with local suppliers, venues, and attractions to create customized experiences for corporate events, incentive trips, and leisure travel. They coordinate transportation, accommodations, activities, and entertainment to ensure seamless and memorable experiences for clients and attendees.
