MBA (Cloud Computing)
The MBA in Cloud Computing at DBS is a forward-thinking program that immerses students ...
BA (Hons) Marketing (Digital Media & Cloud Computing)
Dublin
INTAKE: Jan & Sept
Program Overview
Dublin Business School (DBS) in Ireland offers a specialized BA (Hons) Marketing program with a focus on Digital Media & Cloud Computing. This undergraduate program is designed to provide students with a comprehensive understanding of marketing principles and strategies in the context of digital media and cloud computing technologies. The BA (Hons) Marketing (Digital Media & Cloud Computing) program equips students with the knowledge and skills necessary to navigate the evolving digital landscape and leverage technology for effective marketing campaigns.
Curriculum: The curriculum of the BA (Hons) Marketing (Digital Media & Cloud Computing) program at Dublin Business School covers a range of subjects relevant to marketing, digital media, and cloud computing. Core marketing modules typically include marketing principles, consumer behavior, market research, branding, and strategic marketing management. Additionally, students study modules related to digital media and cloud computing, such as digital marketing strategies, social media marketing, content management systems, cloud-based analytics, and cybersecurity. The curriculum is designed to provide students with a solid foundation in both traditional marketing concepts and emerging digital technologies.
Research Focus: Dublin Business School emphasizes a research focus within its BA (Hons) Marketing (Digital Media & Cloud Computing) program, encouraging students to explore the latest trends and innovations in digital marketing and cloud computing. Faculty members conduct research in areas such as digital advertising effectiveness, social media engagement, cloud-based customer relationship management (CRM), and data-driven marketing strategies. Students may have opportunities to participate in research projects, gaining practical experience in research methodologies, data analysis, and technology integration. The program's research focus prepares students for careers that require analytical skills and innovation in the field of digital marketing.
Industry Engagement: The BA (Hons) Marketing (Digital Media & Cloud Computing) program at DBS promotes industry engagement through collaborations with businesses and organizations in the digital marketing and technology sectors. Students may participate in industry projects, internships, or work placements with marketing agencies, digital media companies, or cloud computing providers, gaining hands-on experience and industry insights. Guest lectures, seminars, and workshops featuring industry professionals provide students with valuable perspectives on current trends, technologies, and best practices in digital marketing and cloud computing.
Global Perspective: Recognizing the global nature of digital marketing and cloud computing, Dublin Business School integrates a global perspective into its BA (Hons) Marketing (Digital Media & Cloud Computing) program. Modules may cover topics such as international digital marketing strategies, global social media trends, and cross-border data regulations, enabling students to understand the complexities of operating in a globalized digital economy. Through case studies, projects, and discussions, students develop a deeper appreciation of cultural differences, market dynamics, and technological opportunities across different countries and regions, preparing them for roles in multinational corporations, global digital agencies, or international technology firms.
Location
Dublin
Score
IELTS 6
Tuition Fee
€ 10050
Undergraduate Entry Requirements
Academic Qualifications: For undergraduate programs, international students typically need a minimum academic qualification of 55% or above in their previous educational credentials.
English Language Proficiency:
- IELTS: Overall 6.0 or 6.5, with a minimum of 5.5 in each section.
- TOEFL: Overall score of 78.
- PTE: Overall score of 52.
- DET (Duolingo English Test): Overall score of 105.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
DBS recognizes the significance of making education accessible to international students and, therefore, offers various scholarships and financial aid opportunities to assist them in their academic journey.
International Student Scholarships: DBS provides a range of scholarships specifically designed for international students. These scholarships may be merit-based, need-based, or a combination of both, depending on the criteria established for each award. They aim to reward exceptional academic achievement and provide financial support to deserving students.
Diversity Scholarships: DBS values diversity and encourages students from various backgrounds to pursue their education at the institution. To promote inclusivity, the Diversity Scholarships are available to students who bring unique perspectives and experiences to the DBS community. These scholarships are aimed at fostering a multicultural and inclusive learning environment.
External Funding Sources: DBS assists international students in identifying and applying for external funding opportunities, such as government scholarships, corporate sponsorships, and grants offered by various organizations. The institution's financial aid office provides guidance and resources to help students access these external funding sources.
Work-Study Programs: DBS offers work-study programs that allow international students to gain valuable work experience while pursuing their degrees. These opportunities can help students offset their educational expenses and gain practical skills in their chosen field of study.
Financial Counseling and Support: DBS is ensuring that international students have access to financial counseling services. The institution's dedicated financial aid office provides guidance on budgeting, financial planning, and managing educational expenses, helping students make informed financial decisions.
Graduates of Dublin Business School's BA (Hons) Marketing (Digital Media & Cloud Computing) program have a unique skill set that opens up diverse career opportunities in the digital marketing and technology sectors.
Digital Marketing Manager: One of the primary career paths for graduates is to become digital marketing managers. Digital marketing managers are responsible for developing and implementing digital marketing strategies that leverage various online platforms, including social media, search engines, email, and websites. They oversee digital marketing campaigns, analyze performance metrics, and optimize strategies to increase brand awareness, engagement, and conversions.
Social Media Strategist: With expertise in digital media, graduates may pursue careers as social media strategists. Social media strategists develop and execute social media strategies to build brand presence, engage audiences, and drive website traffic. They create content calendars, monitor social media channels, and analyze social media data to identify trends and opportunities for engagement. Social media strategists work closely with marketing teams to align social media efforts with overall marketing objectives.
Digital Content Manager: Graduates can pursue careers as digital content managers, responsible for creating and managing digital content across various platforms. Digital content managers develop content strategies, produce multimedia content, and optimize content for search engines and social media. They may oversee content creation teams, collaborate with designers and writers, and track content performance to ensure alignment with marketing goals and audience interests.
Cloud Solutions Architect: With knowledge of cloud computing, graduates may explore careers as cloud solutions architects. Cloud solutions architects design and implement cloud-based solutions that address business challenges and support organizational objectives. They assess infrastructure requirements, select appropriate cloud services, and design scalable and secure cloud architectures. Cloud solutions architects collaborate with IT teams and business stakeholders to ensure the successful deployment and management of cloud solutions.
Data Analyst (Marketing): Graduates can pursue careers as data analysts specializing in marketing analytics. Marketing data analysts collect and analyze data from various sources, including digital marketing campaigns, customer interactions, and website traffic. They use statistical techniques and data visualization tools to uncover insights, trends, and patterns that inform marketing strategies and decision-making. Marketing data analysts play a crucial role in optimizing marketing performance and driving business growth.
E-commerce Manager: With expertise in digital media and cloud computing, graduates may pursue careers as e-commerce managers. E-commerce managers are responsible for overseeing online sales channels, managing e-commerce platforms, and optimizing the online shopping experience. They analyze customer behavior, implement e-commerce strategies, and leverage cloud-based technologies to streamline e-commerce operations and enhance customer satisfaction.
