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BA (Hons) Marketing
Dublin
INTAKE: Jan & Sept
Program Overview
Dublin Business School (DBS) in Ireland offers a BA (Hons) Marketing program designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices. The program equips students with the knowledge and skills necessary to excel in the dynamic field of marketing. Through a blend of theoretical learning and practical application, students develop the ability to analyze market trends, create effective marketing campaigns, and drive business growth.
Curriculum: The curriculum of the BA (Hons) Marketing program at Dublin Business School covers a wide range of subjects relevant to marketing. Core modules typically include marketing principles, consumer behavior, market research, branding, digital marketing, and strategic marketing management. Additionally, students have the opportunity to choose elective modules in specialized areas such as social media marketing, advertising, public relations, or international marketing. The curriculum is designed to provide students with a solid foundation in marketing theory while also allowing for practical skill development and specialization in specific areas of interest.
Research Focus: Dublin Business School emphasizes a research focus within its BA (Hons) Marketing program, encouraging students to engage in research activities to deepen their understanding of marketing concepts and trends. Faculty members conduct research in areas such as consumer psychology, market segmentation, marketing analytics, and marketing strategy. Students may have the opportunity to participate in research projects, gaining hands-on experience in research methodologies, data analysis, and critical thinking. The program's research focus prepares students for careers that require analytical skills and evidence-based decision-making in the field of marketing.
Industry Engagement: The BA (Hons) Marketing program at DBS promotes industry engagement through various initiatives aimed at connecting students with professionals and organizations in the marketing field. Students may benefit from guest lectures, seminars, and workshops featuring marketing experts and industry leaders, providing insights into real-world marketing practices and trends. Additionally, the program may offer internship opportunities with marketing agencies, corporations, or nonprofit organizations, allowing students to gain practical experience and develop marketing skills in areas such as market research, digital marketing, and campaign management.
Global Perspective: Recognizing the global nature of marketing, Dublin Business School integrates a global perspective into its BA (Hons) Marketing program. Modules may cover topics such as international marketing, cross-cultural consumer behavior, global branding, and market entry strategies, enabling students to understand the complexities of marketing in a globalized world. Through case studies, projects, and discussions, students develop a deeper appreciation of cultural diversity, market dynamics, and regulatory differences across different countries and regions, preparing them for marketing roles in multinational corporations, global brands, or international marketing agencies.
Location
Dublin
Score
IELTS 6
Tuition Fee
€ 10050
Undergraduate Entry Requirements
Academic Qualifications: For undergraduate programs, international students typically need a minimum academic qualification of 55% or above in their previous educational credentials.
English Language Proficiency:
- IELTS: Overall 6.0 or 6.5, with a minimum of 5.5 in each section.
- TOEFL: Overall score of 78.
- PTE: Overall score of 52.
- DET (Duolingo English Test): Overall score of 105.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
DBS recognizes the significance of making education accessible to international students and, therefore, offers various scholarships and financial aid opportunities to assist them in their academic journey.
International Student Scholarships: DBS provides a range of scholarships specifically designed for international students. These scholarships may be merit-based, need-based, or a combination of both, depending on the criteria established for each award. They aim to reward exceptional academic achievement and provide financial support to deserving students.
Diversity Scholarships: DBS values diversity and encourages students from various backgrounds to pursue their education at the institution. To promote inclusivity, the Diversity Scholarships are available to students who bring unique perspectives and experiences to the DBS community. These scholarships are aimed at fostering a multicultural and inclusive learning environment.
External Funding Sources: DBS assists international students in identifying and applying for external funding opportunities, such as government scholarships, corporate sponsorships, and grants offered by various organizations. The institution's financial aid office provides guidance and resources to help students access these external funding sources.
Work-Study Programs: DBS offers work-study programs that allow international students to gain valuable work experience while pursuing their degrees. These opportunities can help students offset their educational expenses and gain practical skills in their chosen field of study.
Financial Counseling and Support: DBS is ensuring that international students have access to financial counseling services. The institution's dedicated financial aid office provides guidance on budgeting, financial planning, and managing educational expenses, helping students make informed financial decisions.
Graduates of Dublin Business School's BA (Hons) Marketing program have a wide range of career opportunities available to them in various sectors and industries.
Marketing Manager: One of the most common career paths for graduates is to become marketing managers. Marketing managers are responsible for developing and implementing marketing strategies to promote products or services, increase brand awareness, and drive sales. They oversee marketing campaigns, analyze market trends, and manage marketing budgets. Marketing managers may work in-house for companies or agencies, overseeing marketing teams and collaborating with other departments to achieve business objectives.
Digital Marketing Specialist: With the growing importance of digital channels, graduates may pursue careers as digital marketing specialists. Digital marketing specialists focus on leveraging digital platforms such as social media, search engines, email, and websites to reach and engage target audiences. They develop and execute digital marketing campaigns, analyze performance metrics, and optimize strategies to maximize online visibility and conversion rates. Digital marketing specialists may work for companies, agencies, or as freelance consultants.
Market Research Analyst: Graduates can pursue careers as market research analysts, gathering and analyzing data to help companies understand market trends, consumer preferences, and competitive landscapes. Market research analysts conduct surveys, interviews, and focus groups to collect data, analyze findings, and prepare reports with actionable insights for decision-making. They play a crucial role in guiding product development, pricing strategies, and marketing campaigns.
Brand Manager: Brand managers are responsible for building and maintaining brand equity for products or services. They develop brand strategies, oversee brand positioning and messaging, and ensure brand consistency across all marketing channels. Brand managers collaborate with marketing teams, creative agencies, and other stakeholders to enhance brand awareness and loyalty. They monitor market trends and consumer feedback to adapt brand strategies accordingly.
Advertising Executive: Graduates may pursue careers as advertising executives, working for advertising agencies or media companies to create and execute advertising campaigns. Advertising executives develop creative concepts, design ad campaigns, and select appropriate media channels to reach target audiences. They collaborate with clients to understand their advertising goals and objectives and develop campaigns that resonate with consumers and drive results.
Public Relations Specialist: Public relations specialists are responsible for managing the public image and reputation of companies or organizations. They develop communication strategies, write press releases, and organize events to promote positive media coverage and enhance brand reputation. Public relations specialists also handle crisis communication, managing issues that may arise and protecting the organization's image during challenging times.
