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BA (Hons) Business (Psychology)
Dublin
INTAKE: Jan & Sept
Program Overview
Dublin Business School (DBS) in Ireland offers a unique BA (Hons) Business program with a specialization in Psychology. This undergraduate program combines business education with a focus on understanding human behavior, cognition, and motivation within organizational contexts. The BA (Hons) Business (Psychology) program aims to provide students with a deep understanding of psychological principles and their applications in business settings.
Curriculum: The curriculum of the BA (Hons) Business (Psychology) program at Dublin Business School is carefully designed to integrate core business subjects with psychology courses. Core modules typically include business management, marketing, finance, organizational behavior, and research methods. In addition, students study psychology-related modules such as cognitive psychology, social psychology, organizational psychology, and consumer behavior. The curriculum equips students with a solid foundation in business fundamentals while also providing insights into human behavior and decision-making processes in organizational contexts.
Research Focus: Dublin Business School emphasizes a research focus within its BA (Hons) Business (Psychology) program, encouraging students to engage in research activities to explore psychological theories and concepts. Faculty members conduct research in various areas of psychology, such as organizational psychology, consumer behavior, and decision-making. Students may have opportunities to participate in research projects, gaining hands-on experience in research methodologies, data analysis, and critical thinking. The program's research focus prepares students for careers that require analytical skills and evidence-based decision-making.
Industry Engagement: The BA (Hons) Business (Psychology) program at DBS promotes industry engagement through collaborations with businesses and organizations. Students may participate in internships, work placements, or industry projects to gain practical experience and apply psychological principles in real-world settings. Guest lectures, seminars, and workshops featuring industry professionals provide insights into how psychology is applied in various business sectors, such as marketing, human resources, and consumer research. Industry engagement opportunities allow students to develop practical skills and build professional networks.
Global Perspective: Recognizing the global nature of business and psychology, Dublin Business School integrates a global perspective into its BA (Hons) Business (Psychology) program. Modules may cover topics such as cross-cultural psychology, international marketing, and global consumer behavior, enabling students to understand how psychological principles vary across cultures and regions. Through a global lens, students develop a deeper appreciation of cultural diversity, ethical considerations, and global business practices, preparing them for careers in multinational corporations, international NGOs, or global consulting firms.
Location
Dublin
Score
IELTS 6
Tuition Fee
€ 10050
Undergraduate Entry Requirements
Academic Qualifications: For undergraduate programs, international students typically need a minimum academic qualification of 55% or above in their previous educational credentials.
English Language Proficiency:
- IELTS: Overall 6.0 or 6.5, with a minimum of 5.5 in each section.
- TOEFL: Overall score of 78.
- PTE: Overall score of 52.
- DET (Duolingo English Test): Overall score of 105.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
DBS recognizes the significance of making education accessible to international students and, therefore, offers various scholarships and financial aid opportunities to assist them in their academic journey.
International Student Scholarships: DBS provides a range of scholarships specifically designed for international students. These scholarships may be merit-based, need-based, or a combination of both, depending on the criteria established for each award. They aim to reward exceptional academic achievement and provide financial support to deserving students.
Diversity Scholarships: DBS values diversity and encourages students from various backgrounds to pursue their education at the institution. To promote inclusivity, the Diversity Scholarships are available to students who bring unique perspectives and experiences to the DBS community. These scholarships are aimed at fostering a multicultural and inclusive learning environment.
External Funding Sources: DBS assists international students in identifying and applying for external funding opportunities, such as government scholarships, corporate sponsorships, and grants offered by various organizations. The institution's financial aid office provides guidance and resources to help students access these external funding sources.
Work-Study Programs: DBS offers work-study programs that allow international students to gain valuable work experience while pursuing their degrees. These opportunities can help students offset their educational expenses and gain practical skills in their chosen field of study.
Financial Counseling and Support: DBS is ensuring that international students have access to financial counseling services. The institution's dedicated financial aid office provides guidance on budgeting, financial planning, and managing educational expenses, helping students make informed financial decisions.
Graduates of Dublin Business School's BA (Hons) Business (Psychology) program have a diverse range of career opportunities available to them, leveraging their unique combination of business acumen and psychological expertise.
Market Research Analyst: One common career path for graduates is to become market research analysts. Market research analysts gather and analyze data on consumer preferences, market trends, and competitive landscapes to help businesses make informed decisions. They conduct surveys, interviews, and focus groups, interpret data, and provide insights to guide marketing strategies and product development initiatives.
Human Resources Specialist: Graduates may pursue careers in human resources (HR), specializing in areas such as recruitment, training, and employee development. HR specialists use their understanding of human behavior and motivation to attract and retain top talent, assess organizational culture fit, and design training programs that enhance employee performance and satisfaction.
Organizational Consultant: With their knowledge of organizational behavior and psychology, graduates can work as organizational consultants, helping businesses improve productivity, efficiency, and employee morale. Organizational consultants assess organizational structures, identify areas for improvement, and recommend interventions to enhance organizational effectiveness, such as team-building exercises, leadership development programs, and change management initiatives.
Consumer Insights Analyst: Graduates may pursue careers as consumer insights analysts, focusing on understanding consumer behavior and preferences. Consumer insights analysts use psychological principles to interpret consumer data, identify patterns, and uncover insights that inform marketing strategies and product development efforts. They work closely with marketing teams to create targeted advertising campaigns and product offerings that resonate with consumers.
Training and Development Specialist: Some graduates may specialize in training and development, designing and delivering training programs that enhance employee skills and competencies. Training and development specialists assess training needs, develop curriculum materials, and facilitate training sessions on topics such as communication skills, conflict resolution, and leadership development. They play a crucial role in fostering employee growth and professional development.
Business Analyst: Graduates can pursue careers as business analysts, applying their analytical skills to identify business opportunities, assess market trends, and optimize business processes. Business analysts use data analysis techniques to solve complex business problems, improve operational efficiency, and drive strategic decision-making. They work closely with management teams to identify areas for improvement and implement solutions that enhance organizational performance.
